Blueline Surf &amp; Paddle

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8 months ago

they are over priced- rarely find bikinis priced for less than 60-70$- for outdated styles you find on the brands website for 50% off. Please lookup the bikini you purchase online before shopping here- it's a great place to try on bikinis but not buy since they do this- get the better deal online get the fit in person! They have a decent selection of clothing- I see they usually stick with the same brands- and over price them you can find the same brands online for cheaper than they sell in store 90% of the time- And when you do see stuff there they sell out of season bikinis from swimsuit brands for 50$ for a top and bottom that are on the actual websites for 25 a piece. They sell outdated swimsuits for full price. I have seen multiple times online shopping here with -kuhlani- maui- brands I can't get over the fact that their cameras look like they can see into the fitting rooms. This place should maybe be checked out bc of these cameras.. it made me so incredibly uncomfortable- The employees are always very nice and helpful. Great staff- I would recommend them getting 100% sterling silver jewelry though Seeing as a lot of surfers come through if your jewelry is not 100% sterling silver it will start to tarnish. I was disappointed that they did not sell any 100% sterling silver rings or jewelry. read more

Blueline Surf & Paddle - If you can see the camera. It can see you. - Men's Clothing Near Me - Jupiter, Florida

Business owner information

Hannah H.

Hi Ivy, There are NO cameras in fitting rooms or bathrooms. Never…

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Laura S.

2

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1 year ago

Very crowded but nice selection of local tshirts and clothing. Nice beach vibe inside and friendly employees. Catch a sale!

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Mike R.

7

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2 years ago

Snazzy surf and surf wear shop. They have boards, clothing, sunglasses, slaps, everything you need for a day at the beach. The staff was chill. Totally laid back vibes. Grabbed a shirt and a couple of hats. I'll be back. Prices are fair. read more

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Chadwick C.

1

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11 months ago

These guys do such a great job with T-shirts, hats, and everything you need for sunny Florida! The staff is so friendly and will help you with anything you need! read more

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Christian S.

0

8

9 months ago

It said online they were open until 7:00 pm but they started kicking people out at 6:40. The store was full of customers who all processed to line without buying anything. If this is how this business is run, they definitely need some more competition. This gives Jupiter Florida a terrible look. read more

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Michael G.

29

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1 year ago

What a great experience. Helpful staff. Beautiful scenery, you can't beat it. Just be sure to check the tides and go when the winds are low.

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Cassadee H.

309

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3 years ago

Went paddle boarding with friends and had such a great time!!! Definitely recommend going here, you pass some really cool areas. read more

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Leigh D.

70

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2 years ago

Service Was Amazing Selection Was Great Value Was Perfect lots of great things plenty of parking

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Amber W.

Elite 17

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4 years ago

We had the best time! We arrived about 9am when they opened. Super easy check in and getting started. We rented a tandem kayak for 2 hrs. Staff was super friendly and helpful. Once we walked down to the water they guys got us in and explained where we may have time for and where to check out. Once in the water we had a great time. After we went into the shop and grab some jewelry. Definitely coming back and next time for a paddle board. read more

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Tracy K.

39

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4 years ago

These folks were more than accommodating and wonderful to work with. I am visiting from California but staying in Boca Raton. When I called to reserve for the next day, the guy on the phone told me not to pre- pay and wait to call/ come the next morning as weather had been iffy. When I arrived they even outfitted me with a carbon paddle as I am an experienced paddler. The paddle boards were in great shape; they took the time to show you the routes and explain local fish in the water. And even the best part is their retail store which has a huge assortment of beachwear and accessories. I had bought a ton of stuff and forgot my vinyl stickers and he went across the street to Guanabanas to bring them to me! Great staff and highly efficient! I'll be back and highly recommend you rent here! read more

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Holly K.

62

256

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3 years ago

Stopped by to exchange a Christmas gift and the 2 ladies working were kind and helpful. The store has a great selections of yeti, rashguard, swimwear, sunglasses and much more. Great customer service and convenient location. read more

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Irene U.

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4 years ago

I purchased all my paddle boarding equipment from Blueline and they were very knowledgeable and helpful during the process, the selection was good and I ended up with the one that was ideal for me.Their clothing and swimsuit selection and some locally designed products makes it great for gift purchasing too, all items are of the outmost quality and cool new things always. Their rental services are great, I alway bring my family and friends here if they don't have their own paddles, the guys at the dock are helpful and wonderful every time, Guanabanas is right there to grab a meal or a drink after a fun paddle or kayak session. One of my favorite local businesses for sure! read more

Blueline Surf & Paddle - Pet Friendly - Men's Clothing Near Me - Jupiter, Florida

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Andrea K.

Elite 25

606

395

1535

8 years ago

Rented tandem kayaks - $50 for 2 hours. We actually went 2x before, made reservations at 3pm on the weekend, and we were unable to go because it was too windy. We were finally able to kayak the third try because we made a reservation for 10am. I guess the winds aren't as strong in the morning typically. It's nice out in the morning, we noticed there were more boats out starting around 11am. 2 hours gave us enough time to get to the lighthouse and back with 20 mins to spare... and we are beginner/intermediate kayakers :) read more

Blueline Surf & Paddle - 2 hour tandem kayak was $50 - Men's Clothing Near Me - Jupiter, Florida

Blueline Surf & Paddle - Dock off from guanabanas - Men's Clothing Near Me - Jupiter, Florida

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Rachel B.

5

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4 years ago

Love this place! Second time visiting. Today I took an Ecotour with Jay. An hour and a half on a paddleboard on a beautiful day, what else could you ask for! Jay was extremely knowledgeable about the local area and wildlife which made the experience more fun! He also provided some expert tips to keep me on the board and going in the right direction lol! Thanks Blueline I'll be back next year! read more

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Amy S.

Elite 19

301

1002

4150

8 years ago

This stop made me wish I didn't have a desk job and spend so much time in front of this keyboard.... a return to my youth on SoFlo beaches. As I love my life and all the great things I get to do, I so wished for the beach bod to fit into the many cute items on the racks. There were so many choices that just aren't "correct" for my life in an office. I have to equate this shop to sensory overload with more to see at every turn. To top this off, the "dudes" behind the counter were so cool and personable. I didn't see them leave their post (behind the counter) but they were very entertaining. Although I wasn't in the market for surf merchandise, this was a great stop and I'd go again when I return to Jupiter. Happy shopping! read more

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Linda B.

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1

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6 years ago

We Love BLUELINE SURF & PADDLE. It has great customer service with friendly staff that will help you find what you need or direct you in the right direction! There's just something really cool about the way Locals really support each other & the community! My fist stop to shop starts with BLUELINE Also our guests from out of town love to rent Paddle Boards and Kayaks at BLUELINE because It's so convenient the launch is right beside Jupiter's world famous Guanabanas restaurant. Thank You, JHS Volleyball MOM! read more

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Quintella M.

365

385

1729

9 years ago

May I say great CUSTOMER SERVICE!!!!! I booked a paddle board tour for 20 of my family members yes, 20; mostly beginners, could you imagine touring with 20 paddle board beginners!!!! ( yikes): just know it isn't easy! Our tour guide was Julie, she was super nice, very accommodating, experienced, and laid back. Wendy who booked the tour over the phone was awesome along with the two guys that got everyone paid and waivers signed! Thank You All, my group was very large; I suggest assigning two tour guides for such a large group it was hard to keep everyone together and we didn't really get to sight see and enjoy the entire inlet as we had hoped. I would def go back, the boards were very nice, the process was easy, the area designated for paddling was Awesome! read more

Blueline Surf & Paddle - In front of BlueLine... our tour guide Julie in the back with the awesome straw hat!!!! Head on over!! Great paddle board spot!!! - Men's Clothing Near Me - Jupiter, Florida

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Chris L.

0

1

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4 years ago

Cool surf shop in Jupiter. I have bought SUP Boards here. Swimwear, mugs and accessories. All excellent quality. And great service. Worth your time to stop in and check them out. read more

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William M.

0

2

0

4 years ago

Shout out to Jeramie Vaine, for a great SUP paddle class. I have been stand up Paddle boarding for over 5 years. I am training for the Key West Paddle Classic in October. With the pointers and tips given, I will be able to take my long distance Paddle skills to the next level. All proper safety gear was used and much knowledge was acquired in a short time. I was also shown techniques to avoid common injuries like strained shoulders. Props to the shop "groms" for great service. Blueline is a REAL surf shop with all you need to get equipped for the water. ( Most shops just have a few boards on the wall with t-shirts and flip flops). Great selection of SUP, accessories, and other boards. read more

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Lauren A.

Elite 21

218

123

79

8 years ago

What we liked: good location and decently price rentals What we didn't like: maybe today was an off day, but our service was subpar. It was me and my partners first time paddle boarding and we wanted guidance on the area and getting started. They weren't really helpful at all and so I was basically guessing which direction we should head (and I'm generally aware that different areas would give you different experiences). We took a route towards the ocean but there was way too much boat traffic. I felt like had they guided us more we would have had a more confident and enjoyable experience. I let the shop front people know, they were nice and apologized but for $60 dollars worth of rentals, I'm not highly motivated to come back and give them another shot. read more

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Bob S.

Elite 21

88

240

139

8 years ago

Its a wonderful store, beachy of course. My go to as a local for my Olukai's. Great dudes and dudettes running the store. We come cup here with visiting family to shop, they SUP, we visit Guanas. Very convenient. The SUP grounds are perfect, nice cove. Good view from the bar, where you can pretend to care that YOU wish you were SUPing. Ive done it. Its an incredible workout. read more

Blueline Surf & Paddle - The view of the SUP grounds. - Men's Clothing Near Me - Jupiter, Florida

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Kristen C.

Elite 21

22

130

103

6 years ago

Was having lunch across the street and saw this surf shop. They have the cutest private label stuff. Bought a couple of super soft kids tees ($22 each) and a cropped camo windbreaker - perfect for the random rain storms this time of year in FL. Both of the guy and the gal working there were behind plexi but super nice and helpful. read more

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Michael L.

34

7

0

5 years ago

Took my daughter to BS&P for the Tuesday night paddle board race. It was our very first time going. The people running it were super friendly and very accommodating. Totally worth it. We will be returning as repeat business. I plan on purchasing apparel and accessories here regardless if I'm paying retail prices. This is a local surf shop that deserves its business, mainly because the people that work there are awesome and friendly. read more

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Joseph B.

Elite 20

202

1022

6006

9 years ago

Totally knarly dude. We decided to jet thru the Blueline Surf & Paddle Shop as we hopped around between the nearby bar-restaurants. They have a large inventory of SUP boards, surf boards both long and short. They have all the sun loving, water centric, clothing optional (LOL) paraphernalia. They even have Yucalalies! The counter staff was friendly and very talkative, totally cool dudes. Come release your inner beach at Blueline! read more

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Damian B.

4

6

11 years ago

Great place to paddle board...and great staff! Jupiter Inlet is a great location with awesome views and no wake zones. #SUP read more

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Kimmy L.

Elite 23

597

145

161

7 years ago

I love this place! It is so full of cute clothes and products and super nice people! I love their bathing suit sale section and all of the different surf boards!! I think it's reasonably priced and I love shopping here for Christmas gifts! read more

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Alissa F.

178

14

12

7 years ago

Double date night was a success! We enjoyed a lovely paddle session on the water with beautiful scenery and tons of fun! We loved the surf shop at Blueline surf & paddle. All of the employees were very helpful and friendly! After our paddle session, dinner at guanabanas was delicious as always. To top off the evening, ice cream at coral cones is a must! Thanks for an awesome date night Jupiter! read more

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Laila E.

Elite 23

10

180

55

7 years ago

This place was awesome. Such a pretty trail to go paddle boarding. They gave us an hour and it was just enough time for us to go slowly & enjoy the view. We went from 5-6pm so it was perfect weather right before sunset. Even the surf shop was great! read more

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Amber P.

0

10

7

4 years ago

awesome surf shop in a neat location. paddle board rental available right across the street. super fun. looking forward to going again this weekend! highly recommen Blueline Surf! read more

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Veronica S.

0

3

0

4 years ago

One of my favorite shops in Jupiter, not only you can find the coolest items in clothing and water sports but they offer rental for outdoor adventures, the people who work there are awesome and friendly. Love it! read more

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Kelly P.

155

27

34

7 years ago

Love Blueline! Staff was extremely friendly and easygoing when we rented paddleboards from them. No elitist "locals only" types here. They have everything you need for a day on the water and seem to really care about protecting the environment that we all enjoy (canned water was a first for me!) Lots of cute merch too read more

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Nick B.

0

5

0

7 years ago

Great little surf shop- which is a must stop shop for us every year we are here. I love their clothing- always deals on T-Shirts- which are super comfortable. Also, they have many different brands of clothing to suit any type of "surf bum" :) would definitely recommend stopping in if looking for beach gear! read more

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Adam S.

11

23

12

8 years ago

Tbh I wish I lived in Jupiter and was best friends with these guys. They're awesome and hilarious

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Jane B.

0

57

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6 years ago

The staff was friendly and it was nice that you can fill out the waivers for the rentals online ahead of time. However, I was disappointed that the staff wasn't wearing any masks. There was a sign on the door that says facial coverings required. Overall, decent experience however I probably wouldn't come back until after the pandemic improves. read more

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Chad S.

0

2

1

13 years ago

Good people. Top of the line equipment, and very fair prices. I've been in surf shops all over the world, Africa, Philippines, Hawaii, Costa Rica, and this shop is first class. My wife and I and our baby are moving down from Ohio, and we both needed some new clothes and I needed a new board. My experience with surf shops has not always been the best, so I was stoked when they treated us with great hospitality. Not just because we where spending $$ but just genuine nice people. Spent a lot of time talking with me about board options, and even gave some advice on areas to look for a place to find a house. Not only did I walk out with a good deal on a board I am having a blast on, (Thanks Matt!) they actually really helped us decide Jupiter Fl is the place for us. By the way, make sure you eat across the street on the water at Guanabana's good food, and very cool spot. read more

Blueline Surf & Paddle - Boga 10'6 niiiiiice - Men's Clothing Near Me - Jupiter, Florida

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Lynn M.

1

41

8

7 years ago

Don't got to this store if your want customer service or expect anyone to help you AT ALL. Super cute stuff it's a shame no one that works there knows how to say hello to customers, offer help, or do anything except carry on with whatever they are currently doing when you walk in. Too bad because again, super cute stuff but I'll spend my money elsewhere. read more

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Matthew R.

15

233

97

11 years ago

Great location, great shop but abysmal service. This place is full of 'too cool for the room' surfer dudes who couldn't care less about their clients. Very rude, dismissive. They are obviously annoyed that they have to work there instead of making a career being professional surfers and it shows. Get your head out of your own ass and serve the clients. read more

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Sheigha F.

0

19

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7 years ago

Love this place!!!! Cutest swimsuits, clothes...they have everything. Once you finish shopping you can rent a Paddle-board! Yesss! This place is the best! read more

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Vanessa M.

3

22

24

11 years ago

I did paddle board yoga with Kim. It was my first time and Kim was very attentive and an excellent instructor. She helped me with tips on how to effectively paddle. She provided beautiful imagery during the actual yoga part. I am glad that my first time trying this was with such a great instructor -I had such a wonderful experience. read more

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James B.

0

21

0

7 years ago

Awesome apparel!! I love it when something you buy online is everything you hoped it would be! Purchased some apparel from Blueline. It's high quality and made well. Would definitely recommend. read more

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More info about Blueline Surf & Paddle

997 N A1A
Jupiter, FL 33477
Directions
(561) 744-7474
Call Now
Visit Website
http://www.bluelinesurf.com

Hours

What time does Blueline Surf & Paddle open?

Blueline Surf & Paddle opens at 9:00 AM on Monday, Tuesday, Wednesday, Thursday, Sunday, Friday and Saturday.

What time does Blueline Surf & Paddle close?

Blueline Surf & Paddle closes at 7:00 PM on Monday, Tuesday, Wednesday, Thursday and Sunday.Blueline Surf & Paddle closes at 8:00 PM on Friday and Saturday.

Mon-Thu, Sun 9:00 AM - 7:00 PMFri-Sat 9:00 AM - 8:00 PM

Payment methods

Does Blueline Surf & Paddle take credit cards?

Yes, Blueline Surf & Paddle takes credit cards.

Indoor Amenities

Does Blueline Surf & Paddle allow dogs?

Yes, Blueline Surf & Paddle allows dogs.

Outdoor Amenities

Does Blueline Surf & Paddle have bike parking?

Yes, Blueline Surf & Paddle has bike parking.

Does Blueline Surf & Paddle have parking?

Yes, Blueline Surf & Paddle has parking options. Private Lot Parking

Other Amenities

Is Blueline Surf & Paddle wheelchair accessible?

Yes, Blueline Surf & Paddle is wheelchair accessible.

From the Business

Specialties

Being a company based in South Florida, it's impossible for us not to be influenced by surf culture. The ocean, the beach, the laid back lifestyle is a staple of what makes Florida so great. Because of this, there are so many surf shops - yet, none are quite like Blueline Surf & Paddle Co. Bluelne Surf & Paddle Co. located in Jupiter, Florida is a one of a kind surf boutique for the modern waterman. Blueline specializes in everything water. Standup paddle boarding, surfing, body surfing... we've got you covered. Blueline also has you covered for all of your beach lifestyle needs. Clothing, sunglasses, gear and accessories for men, women and children can be found from many well-known companies, as well as the newest not-so-well known brands from around the world. Stop in, hang out, see what it's all about.... Blueline Surf & Paddle Co.

History

Established in 2010.

Open doors the summer of 2010.

Meet the Business Owner: Adam W.

Adam & Katy Whittington owners of Blueline Surf & Paddle Co.

More Info

Special Hours

Review Highlights - Blueline Surf & Paddle

“I never went paddle boarding before so I wasn't sure what to expect but it was a lot of fun.”

Mentioned in 7 reviews

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1.4 mi

I just love to go to this store. Antoinette is a great person she goes out of her way to help you…read more This store is fantastic there are amazing items everytime I go there. I would highly recommend going to this store The staff will help you find something wonderful.

highly recommended great price foe great quality reconditioned furniture thats best silver lining i…read morecan find possible for someone that lives inside her on small cocoon and doesn't care about the rest of the world thats around her some may say self entitlement others may say self delusion only time will tell

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Kimberly B.

0

2

0

13 years ago

Awesome place. Staff amazing, friendly and experienced. The boutique has some great lines like Velvet, LA Made, Honey Girl, Indah and many more. I bought something for myself as well as a killer pair of board shorts for my husband. So many fun paddleboard events and classes to attend cant wait to try them all. Had my daughter's 11th birthday with 20 girls and it was a huge success. Thumbs up across the board. read more

G M.

0

8

0

10 years ago

This is my go to shop. Always friendly staff, great products! Very knowledgeable! Nearly every time I go, I find something new.

Blueline Surf & Paddle - menscloth - Updated September 2026

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