Sunny was very helpful in helping me find and customize the perfect ring for my soon-to-be fiancé. His pricing was very fair, and the entire process was much quicker than I expected. Would definitely recommend. read more

thank you to sunny for the amazing attention to detail in his jewelry! my fiancé found sunny and worked with him on my engagement ring and i could not be happier :) i hope to return to sunny to make more pieces in the future read more

Blue Moon Forever - Jewelry Near Me - Los Angeles, California

See all

Sunny was very friendly and knowledgeable. Very accommodating. Can't go wrong with him

I'd like to thank Sunny for his patience and dealing with me purchasing a loose stone, unheated ruby then making a custom made engagement ring. I did a lot of due diligence and shopped around. He easily got me the best deal on a stunning unheated ruby. He even advocated downsizing to a smaller rock that had a brilliant cut and transparency . I came back after purchasing the stone and got a beautiful halo custom ring setting with very clear and transparent diamonds in 18 carat yellow gold. I'm coming back to purchase a Colombian emerald with minimal inclusions to make a nice mount and gold necklace for my son. Who sunny said would be nice to have considering I want my son involved in my wedding. Shop around and due your due diligence, but you will just end up back here. And so will I. read more

Blue Moon Forever - Pretty rubies - Jewelry Near Me - Los Angeles, California

See all

This review is long overdue. As soon as I walked in and was greet by Sunny I knew I was at the right place. I showed Sunny the design I wanted and after some tweaking and a 6 days wait (in December) the rings were ready. The rings was beautiful. Pictures don't do it justice. My fiancee loved the rings, there nothing more I can ask for. We had an incident in which a couple of the smaller diamonds around the ruby fell off. I called Sunny and he replaced them and double checked/tightened the others ones free of charge. I highly recommend Blue Moon Forever. read more

Blue Moon Forever - Jewelry Near Me - Los Angeles, California

I want to give a shoutout to Sunny for helping me pick out a beautiful engagement ring at an excellent price. He sells everything, but I specifically sought him out because of his inventory of colorful gemstones. If you are looking for a ruby, emerald, or other kind of engagement ring -- Sunny has it! He is extremely knowledgeable and honest. Buying an engagement ring for your loved one is exciting, but it can also be nerve-wracking. Sunny walked me through the ins and outs of picking a ring and answered (newbie) questions I had about rings and stones, in a friendly and respectful manner. His location in the diamond district in LA is pretty easy to find as well. Just park in a lot a couple blocks away. Thanks again Sunny! read more

Amazing service and an amazing ring. The best service and quality from sunny. Thank you so much!

Sunny absolutely took care of us throughout the process of designing the perfect ring. He went above and beyond while showing us different options and demonstrated great patience as we dialed in the details. He's got the best sapphires in town and his work was beautiful. Would absolutely recommend! read more

This is our 2nd gemstone purchase (1st- Amethyst pendant/ring) and just finalized the deal - an outstanding Blue Topaz pendant - excellent quality and price. Sunny is a great salesperson - man with integrity and he has an amazing inventory of gemstones...period. Looking forward to our next purchase (Aquamarine) !!! read more

We just got a ruby ring from Blue Moon Forever, and it is a perfectly gorgeous ring. We shopped around at many places for rubies but were struggling with finding a ruby with perfect color and texture, and the process of making the ring is long. But when we walked by Blue Moon Forever, we found the hidden gem in the Jewelry district. First of all, they have so many beautiful gems to choose from. Second, Sunny said he can make the ring in an hour as they have so many ring settings to choose from. Third, the price they offer is quite fair. Last but not least, Sunny is very helpful and provided the best experience we've had since shopping for the ring. Thank you Sunny for making this possible and I'll recommend this place for anyone who's shopping for gemstones jewelries! read more

My son and I went in search of a nice jeweler in the Jewelry District and thought wed try Blue Moon. Right away we knew it was a good choice. Sunny has possibly the best selection of beautiful and unique gemstones in so many sizes and shapes. His pieces arent the same you see everywhere, more unique and artistic. Of course there are the popular styles available too. You can choose a setting in stock (many ring settings to choose from) or have one custom made. I found his prices very reasonable and got to pick the exact stone I wanted for my ring. We each ended up designing custom rings because we wanted something unique. Sunny was very professional and helpful in the design process, he is experienced and knows his work. Just a few days later he emailed us perfect CAD images with all the details to be sure the rings were right. They were done a short time later and we are so happy with our one of a kind pieces. He also provided us with appraisals. He and his wife run such a nice business, Id go back in a heartbeat for more lovely jewels. read more

Blue Moon Forever - Emailed CAD design - Jewelry Near Me - Los Angeles, California

See all

Sunny was great! My partner and I came in for what was supposed to be a promise ring for him. It was so beautiful and original I used it to propose. We chose a healthy sized Opal and we still want a sapphire engagement with wedding bands . We will definitely return to blue moon forever read more

Blue Moon Forever - Large opal balanced perfectly for my guy! - Jewelry Near Me - Los Angeles, California

I highly recommend working with Sunny at Blue Moon Forever. He makes you feel in a relaxed atmosphere while searching for your perfect gemstone, and genuinely cares that you can take time to make your decisions patiently. There is so much good energy at this place. My fiancé had selected an incredible Australian Opal stone with excellent play of color, and Sunny had offered options for setting it. We are very happy. read more

I had been struggling to find the perfect amethyst ring, I'm so glad that I went to BMF, Sunny was so nice and was able to make my dream ring in a week! And at a affordable price. read more

See all

Sunny helped me design and create a stunning custom engagement ring that took my fiancé's breath away! She wanted something very unique that you can't find in most stores--Colombian emerald set in 18 karat yellow gold. I spoke with Sunny on the phone and he pulled some gorgeous Colombian emeralds for me to look at. After choosing a stone, he designed a beautiful setting with 18k gold and diamonds. Sunny emailed me the CAD renderings and after my approval, the ring was created. The final product was far more stunning than I ever could have imagined!! Sunny is extremely professional and kind, you can tell he is passionate about his work. I can't recommend him enough and would love to do business with him again. If you need emeralds or sapphires, Sunny is your guy! read more

Blue Moon Forever - Emerald with 18k yellow gold + diamonds - Jewelry Near Me - Los Angeles, California

See all

Sunny at Blue moon forever is a huge fan of color. And colorful gems are my favorite . There are so many different stones here . These dazzling color choices sure make Diamonds seem a tad Dull We found the most amazing Montana blue sapphire at Blue moon Sunny helped us design the custom setting, gave us a great price and viola ! We had the perfect wedding ring - Thanks Sunny! read more

Blue Moon Forever - Jewelry Near Me - Los Angeles, California

We went down to the Jewelry District to get a ring for my wife. It is tough to narrow down a place to purchase from and comes down to trust and selection. We came across this place and found a great ring at a really good price. The owner was really nice and good to do business with. My wife is really happy with the ring and would go back in the future. read more

Sunny helped my fiancé and I pick out the perfect ring. My fiancé found his store on Yelp and he was our first and last stop. I had a general idea of what kind of ring I wanted, but Sunny helped us pick the perfect stone, color, cut, and setting. He sent us a CAD within days and made sure I had the perfect ring. Sunny is quick to respond to texts, and is very reliable and reasonable on price. I would recommend Sunny to anyone, especially someone looking for a unique stone and their own design. His store has an amazing variety of different gemstones, and his selection seems to be the best in DTLA. We are planning on making Sunny our go-to jeweler. read more

Blue Moon Forever - Color changing sapphire from Sunny's store, violet in artificial light - Jewelry Near Me - Los Angeles, California

See all

Sunny was awesome and very helpful. He was honest and let us go watch them set the ring and Stone. He didn't budge much in price because from what we compared, his stones were better than the other stores and they were dropping priced on us almost $800. He didn't waver on price but it was for a good reason, his stuff looks quality and is GIA certified. Rock was certified and weighed in store for us to see. Thank you Sunny! read more

See all

So so glad that I met Sunny in this process of buying my fiancé's engagement ring. I talked to jeweler after jeweler after Jeweler in the Jewelry District in DTLA and even though I had an idea of what I wanted, i'm just like many other people in my position, being very much a novice when it comes to buying their first engagement ring. Every single person I talked to including jewelers that I had been referred to all felt like they were used car salesman trying to make the most profit off of me as possible by any means necessary. And I get businesses are in business to make money but you can tell when somebody is trying to screw you. Especially when you go talk to somebody else afterwards and compare all the lies that you're being told. After spending weeks unsuccessfully trying to find the right ring/diamond a friend of mine told me about Sunny and told me not to look any further. That he would give me a fair deal and go out of his way to try to get whatever it is that i wanted. So glad that I ended up meeting Sunny. The whole process went from being very stressful about being screwed to feeling like I had a close friend on the inside who was going to find me the diamond/ring that I was wanted for my fiancée. I was looking for a yellow diamond which makes the whole search more complex but not only did Sunny find what I was looking for but even better; he found a bigger diamond (2.66), with higher clarity (VVS1) all the paper work (GIA certified) at a noticeably better price than anybody had quoted for smaller/lower quality. At the end of the day my fiancée was so stoked (she can't stop looking at the ring) and I give Sunny so much credit for not just that but for taking a very important experience in my life and turning it from being stressful to being an enjoyable experience that I'll have the rest of our lives. Thanks sooooo much brother. read more

See all

I first approached Blue Moon Forever to replace a sky blue topaz stone (cushion cut) on a white gold ring (with a diamond halo and fine diamond band). The stone they provided was just what I was looking for. The sky blue topaz was bright and the perfect pale blue color. Since my first experience at Blue Moon Forever, I've returned to inquire/shop for: 1. Ruby ring with 14k yellow gold. 2. Gemstone rings, necklaces and bracelets to put on my wish list. (I'd like a blue sapphire in the future). 3. New settings for jewelry given to me (to update old rings and necklaces). 4. Resizing rings. 5. Selling solid gold jewelry I no longer wanted. Customer Service: ---------------------- Aside from the great selection of stones and settings, the most notable part of the store is the excellent customer service. The owners are a husband and wife team named Sunny and Nita. They are warm, approachable and never pressure you. Nita's keen eye is great at helping you find the exact style you're looking for, while Sunny gets down to the nitty gritty of cut, clarity and color. Bonus: --------- Blue Moon Forever can often do these services while you wait, so you don't have to come a second time to pick up! 1. Ring sizing 2. Stone setting Parking: ---------- 1. Paid lots on the same block. 2. Metered parking. Overview: ------------ Jewelry is something where millimeters make a big difference in the whole look and style. Blue Moon Forever is a good fit for you if you're looking for: 1. Friendly service 2. Easy shopping experience 3. Gemstones of every color 4. Classic, traditional or vintage style settings (not contemporary or modern) 5. Moderate prices read more

Blue Moon Forever - Sky blue topaz ring with diamonds and white gold. - Jewelry Near Me - Los Angeles, California

See all

Second time here. We visited three places before deciding that this place had the highest quality stones and workmanship. My mom lost a stone in her necklace my father gave her for their engagement 30 years ago. Replaced and shined it up just like new. Also upgraded my engagement ring. read more

Blue Moon Forever - Just like new - Jewelry Near Me - Los Angeles, California

We looked all over for a natural, non-heat treated amethyst pendant. Came across Sunny who carries both lab and natural stones, GIA certified. Well pleased with his authenticity, integrity and great collection of natural African - royal amethyst stones. Orlando L read more

Sunny and Nita are awesome! Fantastic customer service and really flexible overall with your specifications. I came here to look for an engagement ring for my now fiancee and being the generally ignorant about gems guy that I am, I put together a list of info I had gathered from her family and friends and still managed to pick the wrong cut. After ordering a ring and walking out the store thinking I had done a great job, I sent a picture to my fiancee's best friend and she basically said... nope. Sunny and Nita were very understanding and went out of their way to find me another gem, to tweak the design and the style of the ring, and offering to customize it as needed in case I got something else wrong. Well, ring worked out really well, I'm engaged, and I can't recommend them more ^_^ Good craftsmanship, good selection of gems, fantastic customer service. read more

So excited I happened to stumble into this place. After over a week of looking at different stores around the city and literally ever other store in the jewelry district, I happened to chance upon this wonderful store with one of the best selection of gems. Got a gorgeous GIA certified ruby at the absolute best price. Will definitely come here for any jewelry needs in the future. Thanks Sunny!! read more

Sunny was great to work with, he was very patient with us and showed us everything we needed to see to make a decision. His store is very beautiful and he has great prices. read more

Sunny was our first stop of the day while shopping for an engagement ring with a high quality sapphire. After three hours the jewelry district we came right back to him with what we wanted and he accommodated us on exactly what we wanted and within the price range. His selections of precious gems is exceptional and he's as kind and upfront as they come. You get the feeling your on the same team as him rather than a bargaining duel for the lowest price. Will be coming back for our wedding band and many more pieces of jewelry to come. Thank you, Sunny. My wife is speechless! read more

Blue Moon Forever - Jewelry Near Me - Los Angeles, California

See all

What a magnificent place! Sunny the owner is such an amazing person!!! He knew exactly what we wanted, and luckily he had it on hand.He showed us the most beautiful sapphire and he designed this exquisite engagement ring that far exceeded our expectations and anything that we could imagine. The price was incredible and our experience couldn't be any better. The whole process was 7 days. We are so thankful to Sunny. I will definitely return for more jewelry pieces!!! Thank you so much Sunny we are so thankful and appreciative. Said and Carolina read more

Blue Moon Forever - Sapphire ring - Jewelry Near Me - Los Angeles, California

I am definitely overdue for this review but have been meaning to send some high praise to Sunny and Nita at Blue Moon Forever. My Fiance bought my engagement ring from them last year and (from what he says) they were nothing but amazing. He explained my style, what I liked, and that I wanted something different and they completely put together My Perfect Engagement Ring for him!! I had no idea that he was going to pop the big question so when he got down on one knee in Jamaica, naturally, I was overwhelmed with excitement and tears that I didn't even look at the ring. LOL. BUT when I did, I could not believe how BEAUTIFUL it was!! It was totally and completely the best ring I've ever seen. Rose gold with Morganite stone. Definitely Me! After we got back from Jamaica, we went to get it re-sized and they did it for free. While we waiting they congratulated us and shared their wedding memories. They're so sweet, I felt like they were family. AND, I can't even count just how many people (including strangers) that have complimented my ring!! It's amazing and I'm so In Love with it!!! :D If you're looking to propose and are looking for a beautiful ring that will not only WOW your partner, but will stand out from the rest....Then you need to visit Sunny and Nita at Blue Moon Forever. They will take care of you!! read more

Blue Moon Forever - Jewelry Near Me - Los Angeles, California

Awesome experience. It all began a year ago when I was there looking for an emerald for my sweetie. We saw one but it just wasn't exactly what she wanted. Anyway, we found our way through the mazelike jewelry district and beelined straight for Blue Moon again. Just like our first visit, they had awesome emeralds. This time we got one and then my sweetie told Sunny exactly how she would like for it to be set. When we got the ring, it was actually even more beautiful than we could have imagined. In fact, my sweetie cried when she saw it. The value was extraordinary. Excellent pricing and great quality. It's worth a trip downtown to see these folks. read more

If you ever find yourself needing a specific stone, gem, or that special rings for the right moment. Then, Blue Moon Forever is the place to come. They have everything from A-Z. While you're there, Sunny and Nita will make your shopping experience a pleasure. Blue Moon is the place to be if you don't believe it just ask me! read more

See all

Sunny was wonderful to work with. He set a diamond for me and was quick and professional. I am very happy with the quality of work he does Update: I returned to Sunny to get some wedding bands before the full force of covid hit. He needed the engagement ring in order to do a nesting wedding band. At the time it was rumored that non essential businesses would need to shut down. Sunny went the extra mile to finish our wedding bands in order for us to receive them before the shut down. He did an amazing job and knowing how well he took care of us, I would go to no one else for my jewelry. read more

Best selection of gems and stones in LA and great customer service. We have been customers of Sunny for a few years now. My wife loves opals, she wanted an Opal necklace to go with her Opal promise ring I had gotten her a few years ago. We went to countless jewelry stores and shops around the jewelry district in downtown LA. When we walked into blue moon forever we were amazed at the variety and selection of opals sunny had. Easily twice as many opals as the other places we had gone to and great quality ones at that. We purchased a beautiful Opal, Sunny did a simple setting and we left happy. When it came time to pop the big question I knew my fiancee would probably want an Opal engagement ring over a diamond ring, lucky me -$ lol. We went to 2 jewelry stores that specialized, I guess you can say, in engagement rings. Regardless of the place that we would pick my fiancee knew she wanted to go to blue moon forever because she wanted to hand pick the Opal that would go on the ring. When we got to Sunny's place he tells us he can customize and design any ring. We have been coming to Sunny because 1. He has a great a variety of quality gems and stones and 2. He's very friendly, knowledgeable and pressure free. We never felt rushed nor pressured to purchase anything. He showed us exactly what we wanted and worked with our budget. His quote came out a few hundred less then the other 2 places we had gone to. We had seen all the other beautiful rings that other people had purchased from Sunny and decided to go for it. Very glad we did, the end result was gorgeous. Of course the ring is for the girl but even I was in love with the it lol. Very stunning and beautiful. We ended up getting some pendants as well. Thank you Sunny for a great, hassle free experience. We are definitely customers for life. read more

See all

I could not be more pleased with the service and quality I received shopping at Bluemoon Forever. I live near the Jewelry district and have always been intimidated to shop in other stores. That is not the case at Bluemoon Forever. I told Sunny I was looking for a small quality stud earrings for twin girls on their 8th birthday and what I wanted to spend. He understood exactly what I wanted and had great suggestions, best of all he didn't ever try to up sell me at all. He understood the gift was for young children, quality was important and they needed to match exactly and Sunny delivered! He had them made and ready to go in 40 min. I could not have been happier. read more

About a year ago my wife lost the gem out of her grandmother's ring and for her birthday I wanted to replace it. I was already scared because I know how shopping for gems could be. Selling you on more than you can afford, pushing you to get something "better." I was looking for weeks before I stumbled upon this place in the back of the Jewelers Mall on Hill. I had read great reviews so decided to give it a shot. I was thinking about putting an opal in the ring since it's my birthstone and would replace the original opal. I walked in and told Sunny and Nita that and they showed me the opals they had. While the opals looked nice they didn't fit with the ring so we kept looking. I told them my price point and not once did they try to get me to buy something out of that range. Just kept showing me things I wanted to see and how it would look in the ring. I found an emerald that fit in my price range and had them take care of it. They replaced it in 25 minutes!! I couldn't believe how quick it was. When my wife got her wedding ring at another place it took them 3 days to replace the stone. Also, when I finished buying the ring they gave me a nice box and bag because I told them it was for her birthday. Overall great experience and I can't recommend this place enough especially if you want gems. Wish I could give it 6 stars! read more

Sunny is lovely to work with! I found a design l loved and asked Sunny to do a custom piece for me. First we got some details wrong (it was my fault as I wasn't sure about the texture I wanted) but Sunny was so nice and redid the whole thing with absolute the right details on point! I'm coming back with more of my stone collections to make them into customized jewelries. The price is fair and the whole experience was real nice! read more

Sunny was amazing! My sister was looking for an aquamarine ring to replace one that her late husband had purchased for her and was stolen out of the house years later. She asked me to go with her to LA's jewelry mart. I texted Sunny and told him I was going to bring my sister in to see him. I had previously purchased a gorgeous Burmese ruby from him and I knew she would be taken care of at Blue Moon Forever. Sunny explained the colors of the aquamarine and the value of each. Once my sister selected the stone, a stunning watery blue color that reminded me of a swimming pool, she started looking at the settings. Sunny asked what her budget was and she was able to choose a setting that complimented the stone. She purchased a halo setting with vintage looking filigree on the side with diamonds on the band. It was incredible. These weren't diamond chips either. The price fit my sister's budget, but I checked the tag previously and knew it was priced much higher. Sunny made my sister's dream come true. I will direct everyone I know to Blue Moon Forever. read more

SUNNY IS THE BEST!! I looked absolutely everywhere in Salt Lake City for the perfect ring and couldn't find anything even close to what I was looking for. I was referred to Sunny by my brother who bought his fiancé's ring at Blue Moon Forever. Her ring is strikingly beautiful so I thought I'd fly in to take a look. I was so at ease with Sunny's explanations, patience and care. I have never had a jeweler explain everything in such detail and really strive to help me make the right choices on my stones and setting. I knew I could trust Sunny to custom make my perfect ring!! I hand picked my sapphire, diamonds, setting, metal and we discussed everything I wanted for the ring. I can't lie, I was so nervous! At that point I flew home and had to wait. If it were anyone else I probably would have felt like I waited an eternity, but Sunny stayed in touch throughout the entire waiting period. He sent me a proof of the right straight away and he was so intuitive I didn't even have to make any changes! I asked a million questions and he happily responded in a timely manner. Once completed, he sent me a video of my gorgeous new ring and let me know he would ship it out straight away! I received it the next day and have been so in love with it ever since. It truly is spectacular! Lovely craftsmanship and quality stones with GIA Certificate. It was also sent with an appraisal! I honestly couldn't ask for more, it is perfection!! I have continued to use Sunny for other jewelry purchases and plan to do so forever! I wouldn't go anywhere else! Thank you Sunny!! (My ring is Platinum, Sapphire center stone, diamond halo/side diamonds.) read more

I am incredibly thrilled with my engagement ring. Blue Moon Forever made me a classic piece of jewelry for about a thousand less than surrounding stores (with a larger and better quality stone). They even custom designed my ring despite my poor instructions and terrible drawing skills! read more

Blue Moon Forever - Lovely engagement ring. - Jewelry Near Me - Los Angeles, California

Blue moon really is forever my jewelry store, I came here a year ago looking for emeralds because my now fiancé desire an engagement ring that could different from the typical engagement ring with diamonds. This store was exactly was I was looking for, a extended variety of stones likes rubies, sapphires and many other kind of stones but most important the emerald that I was looking for. I made them an offer on the ring and the emerald that I liked to create my perfect ring and they accepted my offer. After a year I can say that my fiancé is super duper happy with her ring and I feel so jealous that I want a ring for myself with an emerald, so if you looking for stones, this is the place. Blue moon forever I'll see you soon cuz I love your emeralds and I want one for my wedding ring. read more