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Blue Moon Forever

5.0 (66 reviews)
Closed 11:30 am - 5:30 pm

Services - Blue Moon Forever

Jewelry cleaning

Jewelry redesign

Jewelry repair

3 More Services

Jewelry reshaping or resizing

Jewelry restoration

Jewelry stone setting

Blue Moon Forever Photos

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Recommended Reviews - Blue Moon Forever

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Reviews With Photos

Wilson P.

This review is long overdue. As soon as I walked in and was greet by Sunny I knew I was at the right place. I showed Sunny the design I wanted and after some tweaking and a 6 days wait (in December) the rings were ready. The rings was beautiful. Pictures don't do it justice. My fiancee loved the rings, there nothing more I can ask for. We had an incident in which a couple of the smaller diamonds around the ruby fell off. I called Sunny and he replaced them and double checked/tightened the others ones free of charge. I highly recommend Blue Moon Forever.

Emailed CAD design
Sarah H.

My son and I went in search of a nice jeweler in the Jewelry District and thought wed try Blue Moon. Right away we knew it was a good choice. Sunny has possibly the best selection of beautiful and unique gemstones in so many sizes and shapes. His pieces arent the same you see everywhere, more unique and artistic. Of course there are the popular styles available too. You can choose a setting in stock (many ring settings to choose from) or have one custom made. I found his prices very reasonable and got to pick the exact stone I wanted for my ring. We each ended up designing custom rings because we wanted something unique. Sunny was very professional and helpful in the design process, he is experienced and knows his work. Just a few days later he emailed us perfect CAD images with all the details to be sure the rings were right. They were done a short time later and we are so happy with our one of a kind pieces. He also provided us with appraisals. He and his wife run such a nice business, Id go back in a heartbeat for more lovely jewels.

Large opal balanced perfectly for my guy!
Jose D.

Sunny was great! My partner and I came in for what was supposed to be a promise ring for him. It was so beautiful and original I used it to propose. We chose a healthy sized Opal and we still want a sapphire engagement with wedding bands . We will definitely return to blue moon forever

Amethyst ring
Beliz R.

I had been struggling to find the perfect amethyst ring, I'm so glad that I went to BMF, Sunny was so nice and was able to make my dream ring in a week! And at a affordable price.

Emerald with 18k yellow gold + diamonds
Nick B.

Sunny helped me design and create a stunning custom engagement ring that took my fiancé's breath away! She wanted something very unique that you can't find in most stores--Colombian emerald set in 18 karat yellow gold. I spoke with Sunny on the phone and he pulled some gorgeous Colombian emeralds for me to look at. After choosing a stone, he designed a beautiful setting with 18k gold and diamonds. Sunny emailed me the CAD renderings and after my approval, the ring was created. The final product was far more stunning than I ever could have imagined!! Sunny is extremely professional and kind, you can tell he is passionate about his work. I can't recommend him enough and would love to do business with him again. If you need emeralds or sapphires, Sunny is your guy!

Sunny at Blue moon forever is a huge fan of color. And colorful gems are my favorite . There are so many different stones here . These dazzling color choices sure make Diamonds seem a tad Dull We found the most amazing Montana blue sapphire at Blue moon Sunny helped us design the custom setting, gave us a great price and viola ! We had the perfect wedding ring - Thanks Sunny!

Color changing sapphire from Sunny's store, violet in artificial light
Kelley D.

Sunny helped my fiancé and I pick out the perfect ring. My fiancé found his store on Yelp and he was our first and last stop. I had a general idea of what kind of ring I wanted, but Sunny helped us pick the perfect stone, color, cut, and setting. He sent us a CAD within days and made sure I had the perfect ring. Sunny is quick to respond to texts, and is very reliable and reasonable on price. I would recommend Sunny to anyone, especially someone looking for a unique stone and their own design. His store has an amazing variety of different gemstones, and his selection seems to be the best in DTLA. We are planning on making Sunny our go-to jeweler.

Beautiful ring and customer service! Sunny thank you!
Steve M.

Sunny was awesome and very helpful. He was honest and let us go watch them set the ring and Stone. He didn't budge much in price because from what we compared, his stones were better than the other stores and they were dropping priced on us almost $800. He didn't waver on price but it was for a good reason, his stuff looks quality and is GIA certified. Rock was certified and weighed in store for us to see. Thank you Sunny!

Moments after thee deed was done.

So so glad that I met Sunny in this process of buying my fiancé's engagement ring. I talked to jeweler after jeweler after Jeweler in the Jewelry District in DTLA and even though I had an idea of what I wanted, i'm just like many other people in my position, being very much a novice when it comes to buying their first engagement ring. Every single person I talked to including jewelers that I had been referred to all felt like they were used car salesman trying to make the most profit off of me as possible by any means necessary. And I get businesses are in business to make money but you can tell when somebody is trying to screw you. Especially when you go talk to somebody else afterwards and compare all the lies that you're being told. After spending weeks unsuccessfully trying to find the right ring/diamond a friend of mine told me about Sunny and told me not to look any further. That he would give me a fair deal and go out of his way to try to get whatever it is that i wanted. So glad that I ended up meeting Sunny. The whole process went from being very stressful about being screwed to feeling like I had a close friend on the inside who was going to find me the diamond/ring that I was wanted for my fiancée. I was looking for a yellow diamond which makes the whole search more complex but not only did Sunny find what I was looking for but even better; he found a bigger diamond (2.66), with higher clarity (VVS1) all the paper work (GIA certified) at a noticeably better price than anybody had quoted for smaller/lower quality. At the end of the day my fiancée was so stoked (she can't stop looking at the ring) and I give Sunny so much credit for not just that but for taking a very important experience in my life and turning it from being stressful to being an enjoyable experience that I'll have the rest of our lives. Thanks sooooo much brother.

Just like new
Esther K.

Second time here. We visited three places before deciding that this place had the highest quality stones and workmanship. My mom lost a stone in her necklace my father gave her for their engagement 30 years ago. Replaced and shined it up just like new. Also upgraded my engagement ring.

Sky blue topaz ring with diamonds and white gold.

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15 days ago

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Sunny was very friendly and knowledgeable. Very accommodating. Can't go wrong with him

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1 year ago

Amazing service and an amazing ring. The best service and quality from sunny. Thank you so much!

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Ask the Community - Blue Moon Forever

I have 6 bangle bracelet that are 7 grams each I can't where them to heavy .. I would like to make 2 brackets out of one .. could you do that and how much?

Hi. I have to see those bracelets in person can you please bring it to our store please call for appointment. 213-842-1977.… Read more

Don’t See Your Question? Ask Away!

Review Highlights - Blue Moon Forever

I want to give a shoutout to Sunny for helping me pick out a beautiful engagement ring at an excellent price.

Mentioned in 52 reviews

Read more highlights

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I highly recommend Capri Jewelry for anyone looking for a custom engagement ring!…read more My fiancé an I stopped by into the shop to look for design inspirations and was helped by Nathan who was not only extremely helpful with putting into words what we're looking for, but most importantly, didn't try to close a sale at all. When it was time for me to purchase a ring, I reached out to him via text and was able to complete the process entirely through text within a few day. Nathan continued to update me while waiting for the ring to be completed and was very quick to apply any edits and alterations to the ring design. The ring came out beautifully and my fiance thought it was perfect. Capri runs a very honest business and I enjoyed the experience so much I didn't even need to shop around or compare prices. I truly appreciate how easy everything was when needing to make such a big decision.

Eli's Jewelry - Precise round cut diamonds in hearts and arrows lab grown diamonds with GIA grading report. From 1.25cts and up. 
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Eli is awesome! I…read morestumbled upon him while I was in the building meeting with a different company who showed me some of the worst diamonds I've ever seen and tried to convince me that they were pretty. Eli knew exactly what I meant when I asked for a beautifully symmetric diamonds and not crushed ice. We vibed right away. He has great taste and knows what a beautiful diamond looks like from an ugly one. Because let me tell you, there are a lot of ugly diamonds out there and there are many brokers who will try to convince you that they're pretty! I also really appreciated that he didn't ask what my budget was like so many other places. He focused on finding me not one, but two perfectly matched pairs of diamonds for studs. All of the other places wouldn't show me more than one pair. And you know what? I took both pairs because they were both so perfect I couldn't let them go! Other places told me it was impossible to find 2 old mine cushion cut matching diamonds but Eli did it. And he did it in like 2 days! He called me and kept me updated. When he showed me the diamonds he was super patient as I studied each one. There was never, at any point any sales pressure. He let me think over which pair I wanted without threatening that they'd be gone the next day (unlike Capri). I highly recommend him and wish I had found him before I got engaged!

This is one of the easiest reviews I have ever written. I bought my ring from Eli in April,…read moreproposed in June, and six months later to the day, I am ecstatic to report that my Fiancé has not stopped being mesmerized by her ring for a moment. I shopped around extensively, from South OC to Redlands, and even scoured the Jewelry district in LA. From start to finish, no one was as inviting, educational, and patient with me as a buyer. Eli showed me multiple options for center stones, partnered with me to create a custom design that we both loved, and gave me an extremely fair price on a premium product. We maintained excellent communication throughout the process, and he worked double time to deliver his product not just on time, but ahead of schedule. He is an authentic man with an honest practice in an industry that is rife with people trying to rush you to make a decision. If you trust him with your service, I know he will come through. Thank you for being such a significant part of my engagement story. I know my fiancé is excited to meet you. -Doc

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Working with Mervyn was an amazing experience. I had another consultation at a different location a…read moreweek before, and two totally different experiences. From the very beginning, he was incredibly patient, knowledgeable, and thoughtful throughout the entire process. Im someone who values opinions of those who have an expertise in an area, and he has no problem giving us his thoughts and opinion. As we were figuring out what my girlfriend's ideal ring would be, Mervyn offered honest insight, great guidance, and never made the process feel rushed or overwhelming.(not to mention a great price) He truly took the time to understand what I was looking for and helped bring that vision to life, making what could have been a stressful decision feel exciting and enjoyable instead. I couldn't be happier with how everything turned out, and I'm so grateful for his professionalism, care, and attention to detail. I highly recommend Mervyn to anyone looking for a jeweler they can genuinely trust.

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I reached out on Yelp to ask for a quote to set a pair of loose diamond round earrings in 14k white…read moregold. I was quoted $300 for 1.5 carat total weight. Please keep in mind, at the time of the quote, gold was valued at $5100 per ounce and when I visited, it dropped to $4600 per ounce. I came in, and was told it would be $400-$450 because my total carat weight was in actuality 1.58. I let them know about the estimate I received, to which she angrily said, this is why I hate it when they do online quotes, because people don't know what sizes they have. And then she also got upset because she doesn't know who gave me the quote because of the way Yelp profiles are set up. My mistake for the sizing, but it's not even a full 1/10th of a carat weight. An extra $100 for 0.08. I would understand an increase relative to the weight, had it been 2 total carat weight, that's completely reasonable at half a carat per $100. She said it costs $200 to source the settings, and it doesn't include the labor to polish and clean the item. She started stuttering when she was trying to justify the pricing, so I knew she was lying. A quick google search tells you differently, and they have access to warehouse pricing, so let's be real, she chose to arbitrarily charge more because she felt like it. I left and went with another local jeweler, where they gave me the exact same setting for $300. Don't take what they tell you at face value, do your own research, and make sure you don't get swindled by this business trying to take advantage because they think you don't know any better.

Blue Moon Forever - jewelry - Updated May 2026

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