I rarely write negative reviews, but my experience with Blue Marlin Jewelry was extremely disappointing. I brought my watch in on June 19, 2025 for what should have been a simple clasp repair. I was never given a written estimate before the work was approved. Later I was told the clasp/buckle needed replacement and I verbally approved the work based on the information provided at the time. When I came back to pick up the watch, I immediately noticed that one of the hands had fallen off the watch. This means the watch was damaged somewhere during the service process while it was out through their service chain. That should never happen when a customer leaves a watch with a jewelry store. Because of that damage, the watch had to be sent out again. From the moment I dropped it off to the moment it was finally ready, the process took about eight months. Regardless of where the delay occurred, that is an extremely long time for a customer to wait for a watch repair. What was most surprising was the way the situation was handled afterward. Despite the damage occurring while the watch was in their service process and the extremely long delay, I was still expected to pay the full amount for the buckle replacement. There was no real effort to acknowledge the customer experience or take responsibility for what happened during the process. Unfortunately, that level of professionalism and accountability was not demonstrated here. The response I received from management made it clear that the focus was on explaining their internal process rather than understanding the situation from the customer's perspective. When a business stops caring about how the customer experience feels on the other side, it becomes a serious problem. I remained patient throughout the entire eight-month process and tried to handle the situation respectfully, but the overall experience left me very disappointed. If you are considering doing business here, I strongly recommend that you get everything in writing before leaving your watch or jewelry. Based on my experience, this is not a level of service I would expect from a professional jewelry store. read more

The BEST jewelry store in all of the Florida Keys! I look forward to going to Blue Marlin every time I visit the Keys. I wasn't aware that in the past year, Armando opened a second store in Key West, and I was so excited when I stumbled upon it. It's just as great as the original Islamorada location. For anyone who is looking for unique, fine jewelry that has a Florida Keys vibe, I highly recommend checking them out. And if it's your birthday, let them know, they have discounts for your special day! read more

We were driving from Miami to Key West over New Year's Day and saw this gem of a fine jewelry store. We always look for decent places to pick up a nice piece to commemorate a special trip and this store had plenty to choose from. They had beautiful and unique nautical and tropical pieces. They had intricate and ornate carved pearls and very cool oceanic designs. I was very impressed and this was right after Christmas, so their inventory wasn't at its fullest but still had a lot to check out. I was very impressed with their customer service also! It was nice they were open on a holiday and they were great to work with. We will definitely be back and recommend Blue Marlin to others. Enjoy & Happy Shopping! read more

They have a nice selection of fun designs but the salesperson didn't know very much about jewelry. If you need a real jeweler or gemologist this isn't the place, read more

A good selection of jewelry and watches by a wide variety of designers. Friendly customer service. Prices seem pretty reasonable. Highly recommended. read more

Open the doors to class and world-class service! They offer a vast selection and had some very unique phone covers with water life, flamingos and bling! Never seen anything like them. I had some watch batteries replaced and was given a custom receipt with photos of what I was leaving with them. I returned a few hours later and everything was ready to go. I had the opportunity to meet Armando, the owner who is quite gracious and appreciative of the business. Penny, Shannon, Corrine and the "new" associate were so pleasant and nice. You will love this place . . . guaranteed! read more

Blue Marlin Jewelry - Look at those happy smiles! They love their jobs which is a nice change of pace! - Jewelry Near Me - Islamorada, Florida

I am 67 and done business with many stores in my days, but the Blue Marlin Jewelry was just so good about a problem we had with a gold fish pendent I bought my granddaughter..especially when I was all the way in Maine ..they took care of everything, no worries and their jewelry is good stuff..highly recommend!! read more

Blue Marlin is incredible! From Armando to Penny they helped me in a pinch get earrings sent to my mom for her 75th. They are super professional and timely. And their selection is great. Will go back for sure. read more

I was looking to buy a ring I thought I lost and I was so heartbroken. I found one on the website for Blue Marlin along with matching earrings. I was so excited. I have the necklace and wasn't aware of the earrings. And the artist Denny Wong isn't easy to find in a lot of jewelry stores. My friend from Hawaii got me into him and told me he's the Cartier of Hawaii. I'm a big fan of Steven Douglas as well. They both do a fine jewelry with sea life collections as well as other beautiful creations. Anyway I called and spoke to Aimee to be sure they had the ring and earrings. I explained I couldn't find my ring and was interested in replacing it and getting the earrings. She had them to me in 2 days. But I was preparing to get an appraisal done and found my ring. So I called her and checked to see if I could please return just the ring. She was happy I found it and was so great about the return. I told her I collect sea life jewelry - and mainly starfish. My mother had a beautiful starfish necklace she wore and I guess it was lost or stolen I had always planned on inheriting that starfish someday and was so sad when my brother told me it was gone. So I started collecting starfish and a few other sea life fine jewelry. When I told Aimee about this and I was talking about rose gold and how I have a few pieces but I hadn't found a starfish in rose gold yet - she said I have an idea. I'm going to text you a picture of one we have. Maybe we can workout and exchange since I was sending the ring back that morning. The starfish is so beautiful- I got it in just 1 day and it is so much prettier then the picture. I have an Elsa Peretti from Tiffany in yellow gold with diamonds - this rose gold starfish is even prettier and more sparkly. They're both about the same size. I definitely suggest looking at the website or if you live near there or plan on visiting Florida - take a trip over there. Or just call Aimee. It's so great when you can connect with someone who understands what you might really like. She could have just accepted the return But instead she tried and successfully found something I love. It did cost more but it's worth it I know I'll treasure this starfish! Thank you Aimee read more

100% highly recommend this store! Had an amazing experience shopping for collection shipwreck and land found coins. I purchased a Spanish 1 Reale from 1665 and could not be more delighted with the purchase and experience. If you go in, I highly recommend interacting with Penne, who is a kind and knowledgeable associate that is readily able to answer questions about the items in the coin collection area. If you're in the keys, definitely stop by for not only the selection but the experience. One of kind! read more

Blue Marlin Jewelry - Jewelry Near Me - Islamorada, Florida

i Went with blue marlin jewerly for my fiancé a ring. It came out even more beautiful than any photo could do. Because of the thickness the ring was a little too tight I contacted Aimee who had been helping me she even picked the ring up from Fort Lauderdale on one of her trips to save me the shipping cost!! Great customer service and the quality is incredible read more

If you are in the Islamorada area want the best in jewelry and service, Blue Marlin is the ONLY place to go. Just fabulous!

Beautiful, unique jewelry. The staff is wonderful and friendly and will treat you like family no matter how much you do or don't spend. No better place to shop for jewelry! read more

Such an amazing experience shopping at Blue Marlin Jewelry! Thanks to the wonderful staff for helping me find my dream watch, especially Shannon who goes above and beyond for her customers. I couldn't be more pleased with the service and I will absolutely return when I look for my next time piece or jewelry. read more

I frequent the Florida Keys with an affection for Islamorada. Been in and out of Blue Marlin many times, purchased items over the years, but hadn't taken the time to write a review. This year is different. This retailer knows how to showcase jewelry! Variety and quality are on the top of their priority list. But these are not the only hallmarks of Blue Marlin. Their people are terrific too. One deserves special mention. Shannon Alexa! She is patient as I'm not that attuned to making the right size and selection. Shannon is pleasant, she's also smart and very classy! Pretty tolerant too as she worked with me from states away! I had to shorten my trip to attend a business meeting. I remote purchased a Keys bracelet for my daughter which was a huge hit. Shannon made it happen and insured it arrived on time. Blue Marlin, you are special! Your people help make you special. Shannon is extraordinary! Thank you Shannon, I hope to see you again in 2021!! read more

Super cute boutique style jewelry store right off of the main thoroughfare. Went there looking specifically for a new cross necklace for my daughter. Hers broke. There were several people working and they were all very sweet and kind. Showed us many options and we settled on a beautiful rose gold with diamonds. Very simple, yet elegant. It is the perfect and exactly what she was looking for. Very happy we stopped and would absolutely recommend. They had some lovely items, wish I could've bought more! read more

Beautiful jewelry here. I received some Amazing aquamarine earring and necklace as a gift, love it. read more

Great Experience, was blown away by the beautiful unique pieces and the highly professional staff

I love this place!!! They have the most beautiful unique pieces and amazing customer service!!!!

First class establishment. So far I have only used their watch and jewelry repair services. Intend to do some Christmas shopping here.