I rarely write negative reviews, but my experience with Blue Marlin Jewelry was extremely…read moredisappointing. I brought my watch in on June 19, 2025 for what should have been a simple clasp repair. I was never given a written estimate before the work was approved. Later I was told the clasp/buckle needed replacement and I verbally approved the work based on the information provided at the time. When I came back to pick up the watch, I immediately noticed that one of the hands had fallen off the watch. This means the watch was damaged somewhere during the service process while it was out through their service chain. That should never happen when a customer leaves a watch with a jewelry store. Because of that damage, the watch had to be sent out again. From the moment I dropped it off to the moment it was finally ready, the process took about eight months. Regardless of where the delay occurred, that is an extremely long time for a customer to wait for a watch repair. What was most surprising was the way the situation was handled afterward. Despite the damage occurring while the watch was in their service process and the extremely long delay, I was still expected to pay the full amount for the buckle replacement. There was no real effort to acknowledge the customer experience or take responsibility for what happened during the process. Unfortunately, that level of professionalism and accountability was not demonstrated here. The response I received from management made it clear that the focus was on explaining their internal process rather than understanding the situation from the customer's perspective. When a business stops caring about how the customer experience feels on the other side, it becomes a serious problem. I remained patient throughout the entire eight-month process and tried to handle the situation respectfully, but the overall experience left me very disappointed. If you are considering doing business here, I strongly recommend that you get everything in writing before leaving your watch or jewelry. Based on my experience, this is not a level of service I would expect from a professional jewelry store.

The BEST jewelry store in all of the Florida Keys! I look forward to going to Blue Marlin every…read moretime I visit the Keys. I wasn't aware that in the past year, Armando opened a second store in Key West, and I was so excited when I stumbled upon it. It's just as great as the original Islamorada location. For anyone who is looking for unique, fine jewelry that has a Florida Keys vibe, I highly recommend checking them out. And if it's your birthday, let them know, they have discounts for your special day!

Beautifully designed unique glass art pieces. Commissioned pet glass pieces also available. The…read morehusband / wife team are so talented, they even produce hanging light pendants to order. Won't surprise me at all if these aren't picked out up by a high end interior design shop soon. Love this shop! Well worth the stop!!!

Looking for something to do for my birthday but didn't want to drive down all the way to Key West,…read moreso decided to go to Islamorada. We called the shop and even though there wasn't a scheduled class, she set up a jewelry making class for us. We showed up a little before 3pm (classes are Monday-Saturday from 3-5pm), she was setting up the area. She walked us through basics of glass and then showed us how to set up our pieces. She only had a few drawings on the glass of fish and palm trees, so she went to do more, she very kindly did a heart and a turtle on request. It was fun, she was nice to talk to and the shop did have some beautiful pieces. The cost was $95 for the 4 pendants and the class which I felt was very reasonable. She also does other classes and I will definitely be going back to make the sun catcher. I do hope business picks up in the area, I see a lot of the mom and pop stores closed down and the chain stores come in. The keys are losing their charm with all the chains.

I have friends that live in Marathon so I am in the Keys several times a year. We rarely go farther…read morethan a 3 mile radius.....except for fishing! This last trip it was windy so we actually drove up and down the Keys multiple times being tourists. I stopped in my favorite bookstore in Islamorada to purchase another copy of Capt Fizz's book on Treasure Salving to re-read. When we got home, I started looking up some coin information online. I have a 1 Reale pendant that I love for the shape and I started thinking about maybe getting an (authentic) 8 Reale for my husband for his upcoming birthday. After quite a bit of looking, I kept coming back to one listed by DePaula Jewelers. Not so coincidentally it was a Capt. Fizz coin! I kicked myself for not getting this idea while I was THERE and could have shopped in person. I sent an email with a couple of questions and got a response the next day. My questions were answered and I was offered an incentive to purchase. SOLD! I PayPal'd the money and my purchase was mailed immediately. Thankfully the husband went offshore fishing today so *I* got the mail. O_O. The only drawback is that now I have to wait to give the gift! It is SO cool. I feel like I got 5 star service even with an online purchase. And I like that I got to shop from my home away from home. I recommend this store for unique items and superb service.

Billy and the rest of the gang here are just awesome. They really go out of their way to help you…read more If they don't have something they will make it. Quick easy turnaround time and quality work. I get all my jewelry from these guys and have had some repair to old stuff as well. I bought a watch from them that had a problem. It was within the warranty period from the manufacturer. The manufacturer was giving me problems about fixing my watch. I contacted them and Billy had the issue resolved almost immediately. This is a great local establishment. I shop mostly at the south store here in islamorada because of close proximity to home. However don't forget to check out their other great location up in the Winn Dixie plaza. Great customer service guys. Thank you. Keep up the outstanding job.

What a little hidden gem of a spot! My friends who own a place in the middle Keys recommended this…read morearea to stop for some cool shopping and coffee. At first we actually passed the parking lot...I'd be surprised if other people did as well! The Village Square entrance is a bit set in through a gate in a fence...very inconspicuous if you don't know it's there. So we made a u-turn and headed back...My first stop was the Miss Monroe Boutique as I was looking for a certain kind of bag that I wanted to buy. Very cute store - like a mix of Etsy and Lily Pulitzer...unique and distinct items. From there we walked around and checked out all the cool vendor stalls...My favorite was the plants - so beautiful and lush...macrame holders, etc....We also went to Cafe Moka for a coffee and a snack. We sat down in the garden to enjoy our small meal and then we headed on our way...We will definitely stop here again!

The Village Square in the Florida Keys has redefined Boho beach chic! Tucked away in a beautifully…read moreshaded and naturally landscaped retreat. Each storefront is tucked away in their own uniquely designed hideaway showcasing their local artists and treasures unique to the florida keys. Only those that have explored the "keys" know what I'm talking about and those that have not explored the "keys" I encourage you to add it to your bucket list. The service is relaxed and personally engaging and how can you put a price on the beautiful and unique artisan pieces you will get to enjoy. You can choose quality outfits and accessories from Miss Monroe boutique or botanicals from boo kee Sue botanics, enjoy a refreshing beverage at Cafe Moka or stop for a quick bite at Bad Boy Sushi or Bad Boy Burrito.

Excellent Experience Expertise in wide range of jewelry,…read moreplus peronal service.They are t knowledgeable, friendly ,and very attentive. The selecton of engagement rings and custom work is outstanding. They offered many choices and went extra to order more sample rings and settings. Wide selection of all types of jewelry at different price points. Highly recommend!

No matter what you're looking for no matter what occasion DePaula jewelers always seems to have…read moresomething nice for the right price.

Love this store! We usually don't spend a huge amount of time shopping on our beach vacations so…read moreI'm glad that Wild Lily was one of the places I choose to stop by. They have a nice selection of dresses, tops, shoes, jewelry, and other accessories. I found a super cute Hobo wallet and a gorgeous Larimar necklace. I had a chance to speak with the store buyer for a bit and not only did she price match the wallet because Hobo is currently having a Memorial Day sale, but she was also super friendly. She gave me all kinds of additional recommendations to check out on our stay. Definitely recommend!

This was an absolutely lovely store. I loved all her clothes. I needed an outfit and I bought 2! I…read morewill be back next year for sure !

Super cute shop with trendy handbags think Etsy, handmade looking, hi, jewelry and accessories…read more Trendy and a good mix of affordable-versus-pricey items. Great for women in their 20's/30's. Will be back next time we visit!

What A great store. My salesperson Kara was super sweet & knowledgeable. We'll definitely be…read morecoming back for the great customer service

Absolutely the best! I've done business here for 20 years. Joel & Lillian can suggest and produce…read morejust the nicest pieces. They have a really nice selection of used Rolexes (I've purchased & sold with them). I had a solitaire diamond & thought I wanted to purchase another matching diamond for earrings. That proved super difficult so it was suggested to turn the solitaire into a necklace. I wear it continuously & receive many compliments! I am very happy to have such a nice jewelry store here in Key Largo!

Went to Florida key's jewelry, the yelp reviews were nice, walked in and the place was clean and…read moreshiny! The workers there knowledge you while attending to the other customers. Helped guide you to what you wanted. Very patient very knowledgeable. We will definitely be back! Thank you Joel!

Natacha braided my hair towards the end of our trip and not only did she do an amazing job, but she…read morewas such a delight to talk to. I really enjoyed talking to her. Her shop is also filled with cute clothing, accessories, and island related gifts. Prices are about what you would expect for the island and I would definitely recommend!

So much to browse and shop. Beautiful Cool things! She even does hair braiding. The only one I've…read moreseen in Islamorada. They have unique hair clips and keys jewelry.