In January 2025, I came to Bloom for a Keratin smoothing treatment. This was my second time visiting Bloom for Keratin; the first was in November 2024 with Brittany and I loved it. Since Brittany no longer did Keratin, I scheduled an appointment for January 7th 2025 with Erica. I made the appointment 5 months before, because I wanted to time it a few days after my color and highlight appointment (with my hairstylist on Amelia Island. )
The day before my January 7 appointment, I received a call saying Erica was sick and couldn't make my appointment. I was told there was no appointments until over a week later. I asked if anyone else could do it sooner and was told, "no." I was very disappointed, as I had scheduled this appointment 5 months in advance, put down a deposit, and timed the appointment for a few days after my color/highlight appointment, which is what you're supposed to do with Keratin. So, I hesitantly accepted a January 15th appointment. When I arrived January 15, I was greeted by another stylist, who I never met. I was never told my appointment wouldn't be with Erica, as originally planned. When I asked the stylist about this, she mentioned that Erica wasn't sick the week before. It seems she was just overbooked. It appears that since I wasn't a regular monthly Bloom customer, my appointment (made 5 months in advance) was less important. Keratin is over $400; it seems very disreputable and unprofessional to treat a well paying customer this way. I was very insulted and caught off guard, but continued with the treatment with the new unknown hairstylist because I wanted to get my Keratin done. Had I known I would misled and put off, I would have found another salon to do my keratin - one which kept their word and their appointments and treated their customers with more integrity and honesty. I will also say that the treatment with this new stylist was not the same as the one I'd had before; I left with very stiff and somewhat sticky hair and it had an odd smell. It didn't feel or smell at all like other Keratin treatments I'd had at Bloom or other salons. I was very disappointed with my second experience at Bloom. Just a cautionary tale. read more
