This is my "go to" for chic and feminine fashions-and super affordable for us "recessionista's". I…read moreshop here rather regularly which means a few times a year. The styles run from sophisticated and sexy to romantic and frilly. Check out the basement for super cheap tops and discounted gowns. The accessories selection is okay-but there isn't much in the way of "nickel free" or "hypoallergenic" jewelry which is a must for sensitive skinned girls like me. Also the lingerie selection is a bit small but that's not the primary reason to shop here. The do carry a decent shoe selection but don't expect them to stock for every size-especially bigger sizes which are relatively absent. Store layout is pretty basic-which I feel they could jazz it up a bit more and make it even more attractive and fun. Staff is usually a little shy but friendly and helpful enough to suit. All in all a fantastic store and I am glad they are still in business.

This was a great place to go if you want to rent a wedding dress…read more I love how you can look at all of the wedding dresses and pick them yourselves. The lady who did my tailoring was super nice and sweet! Over all they have great service and beautiful dresses to pick from!

Selection-insanely beautiful dresses! Service-extremely…read moreprofessional and safe space made me feel so special Value-you're getting a high end designer dress at a value that is unimaginable. Truly I said I could only afford my dress in my dreams and those dreams came true at bridal brilliance!

Had the best experience with Bri and Mary at Malmrose Bridal with my bestfriend. Scheduling was…read moreextremely easy. I booked via website and got a confirmation the following day. During our visit, we were asked to take off our shoes and we actually loved that because 1) it's SO clean in the shop, 2) they also have the bride wear gloves to refrain from accidentally staining the dresses they try on. The level of professionalism at Malmrose was so refreshing. Bri knew exactly what my friend wanted and she found her a dress on the first dress try-on just by listening and seeing two pictures of dresses she tried on at other shops. She is a wizard and so good at what she does. Mary is behind the scenes and checked in on us multiple times. She also supported my bestfriend and Bri in the dresses that she tried on. They even shared a tender moment that just made me so happy to see. ALL the women in this shop care about what they do and we felt that. We felt heard, seen, and I know my bestfriend left confident and happy when she found her dress. The absolute best. Thank you so much Mary and Bri. You made Malisa's day and we loved our experience at Malmrose so much.

Tihani was very kind and helpful with helping me find my dress. I came in thinking I'm just going…read morein for some fittings. I don't think I would leave with my dress for my wedding day! Malmrose was such a high end five star experience. As soon as you walk in you have to take your shoes off to keep the white carpet clean. You have to wear these cute Lacey gloves to prevent the oils from touching the dresses. They let you wear a corsette and spanx that makes the dress easier to slip in and make you look snatched. As soon as I had THE DRESS on the sun shone through the window or maybe the lights changed but something about the lighting suddenly made me feel like I was in heaven wearing my dress. Everything was white and glowing. It was as if the heavens were celebrating for me and cheering for me to pick this dress. That's when I knew..yes this is my dress! I highly recommend every girl to get their bridal dress shopping done here. You will feel like a queen getting fitted for a dress.

My best friend picked this bridal shop because she fell in love with a dress by designer Eva Lendel…read morethat she saw online. Eva Lendel dresses aren't carried in many stores and Alta Moda was the closest option to us in Las Vegas so we made a weekend trip out of it. From the moment we walked in, we were taken great care of. We were the only party in the shop for an appointment which was nice as it gave us a more intimate experience but overall it was an intimate space in general. Even though my friend already spoke to a coordinator beforehand about the dress she loved and wanted to purchase, the associate Beth that was assigned to help us still let us browse the store and pulled a bunch of alternate options for my friend as well. Overall, I believe she tried on at least 6 different dresses and of course she tried on the one that she fell in love with online as well. Beth was extremely sweet and always encouraging every time my friend came out of the dressing room in a new gown- she is the ULTIMATE hype woman. She genuinely seemed like she enjoyed her job and made the whole experience happy and positive for everyone. Beth listened to what my best friend liked and didn't like and pulled alternates even though again, she had one particular dress in mind. In the end, my friend chose the dress that she originally fell in love with online but we wouldn't have gotten there if it wasn't for Beth! To give the final look a finish she brought over a floral bouquet and veil and we all she'd a few tears. I would highly suggest this bridal shop for anyone looking for a spectacular and more unique dress, but really they have a little bit of everything to match anyone's style.

I'm only giving 3 stars because the original girl that helped me get into my dresses, was SO nice…read more Other than that, they only want to cater to people who are willing to spend 10s of thousands of dollars. I told them my budget for a VEIL was $900 and they were very unhelpful because of my budget. They showed me 2 veils. Didn't really ask or ofter to show anything else. I can't imagine a bridal shop would not have any veils for less than $1000. Made all kinds of comments about my budget. I was not happy and wanted to leave.

I had heard of Allyse's Bridal before and that was the first place we went. My daughter had a…read morespecific style of dress she was looking for and when we got to the shop that was the first dress we saw in the window display. It was also the very first dress she tried on--it was perfect! We truly both couldn't believe it could be so easy!She tried on a couple of other dresses in the shop and then we paid a $100 deposit to reserve THE dress! Still in disbelief, we went to several other bridal shops and we experienced the whole gamut of bridal shopping! My daughter definitely had the full wedding dress shopping experience-- which was fun and eye-opening! Some shops were clean and took care of their dresses, while others had dirty floors and dresses were crowded onto a rack. Some used high-pressure sales and other shops made us feel like outcasts looking for a "modest" dress. Apparently, the majority of wedding dresses out there are strapless. In the end, we came to the conclusion that she had indeed already found HER dress...without a doubt! One nice bridal shop owner gave us the best advice, basically, if you are looking for a dress that has features similar to another dress you like, then you have already found your dress! So true!! In the end, I truly appreciate Alysse's bridal! Beautiful selection of modest dresses at the best prices I've seen anywhere. The kindest, most helpful, honest and caring staff that won't pressure you or try to flatter you into buying a dress. The alterations were beautifully done for a fair price. It's a nice feeling to know that someone truly cares about each bride and each dress! Thank you Janelle & Allyse's Bridal!

**DISCLAIMER** I was a customer back in 2013, so this was a different location. However, I'm…read moreassuming all else stayed the same! I loved my experience with Allyse's. I had a wonderful and attentive employee helping me, even though I was just a walk-in without an appointment. I was actually living in Oklahoma at the time, so a lot of the business I did with them was over the phone after I put the dress on hold in person. They were so kind and patient with me and my alteration requests (taking it in and also adding buttons on the back). I had absolutely no issues with the costs, timing, and pricing. I recommended this salon to my cousin not too long ago, and I thought I should write a review!

LOVED my experience here. Kennan was so fun to work with and so incredibly patient, too! I've been…read moreto some other bridal shops before, and while none of them have been terrible, this was probably my favorite experience. First of all, I called at maybe 3:30 on a Saturday to see if I could just come in and look around. They told me they had availability at 4pm. They closed at 5pm, but I had no idea until it was well past 5 and I asked them what time they closed. They did not rush me at all! I was a little back and forth on my top dress. Plus my mom wasn't there, and she wouldn't let me commit to it without her there. They were totally understanding and let me schedule another tentative appointment that next Monday. (They even let me FaceTime my mom and take pics of the dresses I had on). When Monday morning hit, my mom wanted me to try on some other options, so we hit another shop before going back to The Bride's Shop. I found a dress I absolutely fell in love with, but wanted to try on that first dress again just to be sure I could commit. Before we could even head back to the Bride's Shop, they called me and asked if I wanted to come back in, and had the dress ready to go when I got there! My mom, however, spotted the same dress I fell in love with at the first store, and they let me hop from one dress to the other as many times as I wanted in order to decide. Kennan was so patient and helpful! She put multiple different accessories on me so I could get the full effect. I would highly recommend going to the Bride's Shop!

We didn't have a good experience with the service, the lady working told me I wasn't going to find…read morea dress in time, and to kiss doing bridals goodbye. We got to the appointment early and asked to look at the selection - there wasn't a good selection for me. Everything was 5x sizes too big & not a lot of dresses to pick from. We told her after seeing the selection - we weren't interested in trying anything on and we wanted to cancel our appointment. She asked to see my dress inspo, so when I showed her the dress I wanted, she laughed and told me that the store had "invented" that dress, but had to make changes to it. In my mind, you don't have to make changes to a dress you invented - you have to make changes to a dress that you copycat so you don't get in trouble from the original designer. After all of this, she told us we would still have to pay a $50 fee even though we showed up an hour early, and weren't interested in anything. Mind you, there was no one in the store other than us. I have never written a yelp review before, but this interaction put a bad taste in my mouth & tainted what was supposed to be a good experience. I would recommend going somewhere else if you are wanting a better selection and service.

While we were visiting SLC, Utah, for a few days trip we came across of Lucy's Bridal Boutique…read morewhich was the best thing we did, my niece fell in love with those absolute collections of worldwide best designers. They are very welcoming; the owner is so knowledgeable of the designers, the gowns & knows exactly which gown fits best for the bride's big day! The place is very neat, convenient & such an amazing variety! The alteration lady knows exactly what to do to make the gown fit on "my niece" perfect, she was able to find a matching piece of lace to add sleeves on the wedding gown, her confidence on how to do it was excellent!!! Not to mention the prices are very reasonable! The vail that Jennifer offered was gorgeous & the price was affordable. I personally recommend "The Lucy's Bridal & Boutique for your families & friends bridal gowns need, exceptional experience.

The owner was not happy to be there. Everything felt super rushed, and we got done 30 minutes early…read moreand weren't allowed to try on more dresses (more than 4). They were almost offended when we wanted to look through their selection to pick ones ourselves. I wouldn't go here. Go to Boda Bridal it was amazing.

Absolutely beautiful flowing, light, colorful summer dresses. I sure hope that everyone wears these…read moregorgeous dresses. I'm sending pictures to my daughter in Southern California because for once I've found something she'd love to wear.

By far the most original and beautiful clothing in the Salt Lake Valley. My favorite store going on…read more30 years. When I want something new this is the first and last place I look. I would highly recommend a visit and you will not be disappointed.