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    Black Hills Harley-Davidson

    3.4 (44 reviews)
    Closed 9:00 am - 5:00 pm

    Services - Black Hills Harley-Davidson

    Motorcycle repair

    Black Hills Harley-Davidson Photos

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    I went to Black Hills Harley during Sturgis. The Rally at Exit 55 was my favorite part of the whole trip. There were a lot of cool vendors out there as well as some good food. While I was there I met Julian Carlson who was selling bikes for Harley. I wasn't in the market for a bike at the time but Julian took the time to show me some of the new bikes and explain the features. Julian even went inside and helped me search for a hat I was looking for. He was not the typical sales guy I am used to dealing with and if he is out there next year I'll buy a bike from him if they have the right one.

    Charlie S.

    This is not a good HD Dealership or maybe it's the salesman not the place to purchase a $30k+ bike from. 80th Rally week, sorry I purchased a motorcycle here thought it would have been something special and memorable being the 80th Rally Anniversary, but realistically should have spent the money with a local dealership, my bad. I saw a bike I liked, asked the salesman what was their best price is came back with a price, I agreed. The trade in was ridiculous, I'm keeping my bike now I have two. Told my saleman I wasn't crazy about the seat and sissybar can it be subbed for something else, he said once the Rally sale settles he would get something out to me, friends even heard him and felt the salesman was blowing smoke. Meanwhile spent the whole day waiting and my friends also waited too, true brothers. Honestly the bike I rode there was fine. Wow, how hard is it to close a sales deal. This place would not even help with shipping my other bike home, they only gave me a number to call. Anyway finally got through the paperwork, I'm brought to my bike, it was dirty my friends had saw the mess before I arrived back from all the paperwork and asked the kids who were cleaning the bikes if they could do a better job. When I finally arrive they had swapped the seat and removed the sissybar, but did not reduce the price nor offered me something to compensate me the removed parts. They gave me seat strap in pieces off the bike. Now its late in the day I'm burned out and friends are giving me the stink eye, for wasting there day. My friends were cool though because they knew I wanted the bike, I really did not need the bike, sales knew it too, perhaps that's how they got over on me. Even my friends new the salesman (Bill Ashton) had taking the better of me still looking for several of my fingers after I the handshake! I should have known this was a scam sale, nothing special for 80th Rally here, as soon as I was in on paperwork salesman Bill Ashton was gone avoided me like the plague. When I asked him about the parts he said, "you said I didn't want them". OK so I didn't but does that make it right to remove them and still charge for them? The bike bike was priced at $33k. Then when I asked him about making things right, Bill's reply was It will come out of my sales money, I will have to pay for it" wow full price $30k and he's worried, one of the easiest sales deal he ever had. $3k for a seat and sissy bar (removed). Again he said he would make things right after the Rally sale settled. . 10/2 months to day I reached out to Bill Ashton saleman, said he was just getting ready to follow up on the sale. Months late never heard from him until sometime November, he had been busy with sales deals. He did say he would throw me a t-shirt I asked for a hoodie and can you get me some pricing on a luggage rack, t-shirt never came through nor did pricing to date it's now 1/21/2021 Xmas came around, got a card and a referral request, $100 for every refferal. Hell they did not even send me a stinking Tshirt, and I'm going to trust him or them $100 dollars or so. After all Bill did say his management told him to take the parts off the bike, so who do you believe??? Like I said probably should have Patron my local dealer and could saved money this is the pricing on the same bike see the attached pictures and felt better about the deal.

    Bike rental inspection
    Jo Ann G.

    This is probably the biggest Harley Davidson in South Dakota and it was well organized, had lots of product selections, a rental office, a parts department, and a service department! We came into pick up hubby's poker chip and decided to rent a bike while we were in town and ride out to all the other Harley Davidson stores and we were tickled to find there is a Harley Davidson motorcycle map/routes for all those motorcycle enthusiasts!! Well I should've known, besides Sturgis South Dakota is only the city to host the biggest bike rally around the world! Geez, what's wrong with me?! The bike we rented was a glide and it was a very nice ride and it had all the bells and whistles!!! The seats were nice soft leather and there were compartments that fit helmets and rain gear and then some! We enjoyed the rental throughout South Dakota and plan to do it again!! Bike rentals come with helmets and rain gear, insurance through your own personal bike insurance or you can add insurance with rental. If you use your own personal insurance the rental will need a copy of the policy and confirmation that the bike we do not own will be covered. The clothing items and prices were consistent with what the other Harley Davidson stores had but Black Hills had a lot more to choose from and many more products other than clothes like hats and boots, mugs, and board games, metal garage plates and hand bags, sunglasses and pet accessories too. Thank you Black Hills Harley Davidson for the highlight of our trip and making it an awesome time!

    Store front
    Luke S.

    This Harley store is the center of all your custom parts and bikes during the Sturgis motorcycle rally. I bought my road glide here last year due to the major discounts they always have during the rally. Transaction was easy and fast with great customer service.

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    Mike M.

    Thank you for the write up! Glad you enjoyed yourselves!

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    8 years ago

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    5 years ago

    Great staff, friendly atmosphere, huge selection of everything Harley-Davidson. Top notch business. One of my favorites in Rapid City.

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    Review Highlights - Black Hills Harley-Davidson

    Andrew in the service department figured out the security code put on the bike by our Ohio dealership so we weren't stranded.

    Mentioned in 4 reviews

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    Black Hills Harley-Davidson - motorcycledealers - Updated May 2026

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