**This post is a diligently-compiled, good-faith expression of my honestly-held opinions of the BGLH/BGLH Marketplace business and is based on truthful, verifiable events. My post is not intended to harass, malign, or injure the business or its owner; but rather to relay factually-sound consumer accounts of this brand (on a platform intended for such purposes and) in a manner that I believe is both lawful and compliant with Yelp's Terms of Service. Though I will not be patronizing this business, my aim is not to dissuade would-be shoppers. I encourage anyone reading to decide for herself whether or not the brand is worth supporting.**
In 2017, I decided to stop supporting the BGLH/ BGLH Marketplace business (e-comm) after nearly ten years of brand loyalty because I believed that the owner was tacitly supporting certain stereotypes of a xenophobic nature (via third-party statements) recited in the articles authored by her on her accompanying blog (through which the owner drives traffic to the e-comm portions of the site). To clarify, I do not believe that the owner is a xenophobe (nor have I suggested that her business practices are discriminatory on the basis of national origin or any other protected category). However, I do believe that the owner, in her capacity as a content creator, was at that time utilizing her platform (which marries a marketplace of physical products with "content" products) in a manner that casually invoked and implicitly validated certain pejorative stereotypes about my community. In what I hoped would be a teachable moment, I patiently and earnestly voiced my concerns about the dangers of using these stereotypes to make her arguments (and multiple readers up-voted my comments), but unfortunately, her response was dismissive... and (to paraphrase) that I should get a life.
As a Brooklynite, I would have loved to further support the brick-and-mortar extension of the BGLH Marketplace, but, I cannot in good conscience dedicate another dollar of my buying power to this business. As an empowered consumer, I need to draw a line in the sand and stop generating product sales and advertising dollars for brands and public figures that I believe are complicit in propagating harmful messages about my community. There is certainly space for sentiments of nativism to be expressed in the market place of ideas, but I will not be financing platforms that I believe legitimize the sentiments (even implicitly so). The BGLH brand is the sum of all of the various products of which it is the proprietor, including its content products (through which the owner has asserted herself as a public figure and has solicited comment and discourse on various online spaces). I want to support Black-owned brands I believe are dedicated to uplifting the image of all black people, not just those originating from the Americas.
I understand that the owner is not pleased with my review, but her displeasure does not undercut my legal privilege to factually critique her brand, particularly where she has deliberately availed herself of a public platform (via her blog) to disseminate, and to receive feedback, regarding her BGLH brand messaging. Moreover, it is truly sub-optimal on a customer service level to craft the conciliatory public-facing responses below while responding privately to me in the first instance alluding to, and then overtly threatening, legal action... and then, because I have been unresponsive to these threats (because, frankly, when would a customer ever be lulled by such an approach?), humbly determining that I must (naturally) be "frustrated by" and working to undermine the success of her business. Even now, the owner continues to miss the point, as one who is so viscerally offended by the success of a business would not have patronized its platforms *loyally* since their inception. Sadly, in a climate where consumers are increasingly feeling emboldened to give honest assessments of brands and public figures (as the owner coincidentally does liberally via her blog), the owner believes that her brand is in fact immune to such scrutiny. Unfortunately, one cannot in good faith construe the freedom of press in such a lop-sided manner -- wading into controversial topics as the owner has admittedly done, and then when the controversy has altered public perception of her brand, resorting to spurious legal theories to silence the backlash created. It is worth noting that Yelp has implemented various policies to prevent business owners from using meritless legal threats to intimidate legitimate posters. At the time of this post, the two Q1 2017 articles and the various comments referenced here are memorialized, and available, on the site, for anyone of reasonable diligence to identify, peruse, and independently evaluate. read more