I saw this store when I was walking by and had to stop to check it out! They have everything Japanese you could need. From cosmetics, hair care, snacks, premade food, pantry items, frozen foods, drinks, condiments, house items, kitchen wear and so much more! Endless isles of Japanese goods, they had so much variety and options too. I probably spent an hour walking around to check out the whole store. I got some snacks, lip balm with SPF and a roasted salt I've been searching for. Definitely recommend if you're looking for anything Japanese! read more

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Walking around the Village and happen to see this store selling all things Japanese, can't help but check it out. They sell very interesting stuff from Japanese snacks, drinks, houseware, knick knacks. Could spend hours browsing here. The store staffs are friendly. The prices are reasonable too. Got myself instant matcha mixes, Japanese coffee, wasabi snacks, phone stand & key holder. Will definitely come back! read more

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A Japanese grocery and mini market, great selection of different plates and housewares that are cute; they also have aisles of cosmetics - snacks and toys and more, as well - cute stuff that ordinarily I find at St. Marks or the shops by Mitsuwa in Edgewater. Plenty of specialty items from Japan like toys and gifts, plus a mix of food selections - not cheap as many items are imported. read more

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This store has a variety of Japanese products. Ceramic items, Japanese beauty skincare, Japanese food, and Japanese hair accessories. The store is very clean and bright. It was a very pleasant experience shopping there. read more

Yamadaya is a fun store to shop at. Located on Sixth Avenue near Citarella and next door to the Empire Cake store, it's relatively easy to find. When I visited this week, it was fully stocked with all kinds of products and specialty items from Japan. If you can think of it, they probably have it. In the back of the store there's a section with cookware, plates and glasses - including the soup bowls with lids. I had to look up why they use lids - for heat retention and to release the aroma when you remove the lid. Some more highlights included : a nice selection of instant bubble tea boba kits, hello kitty beauty items, frozen dumplings, produce, ramen noodles, hair clips and supplies and even beer/ alcohol. The store is well organized, most items were easy to find; the prices were typical for Manhattan. Very convenient and clean. Given the limited space, they got a lot packed into it. And even though it's a Japanese grocery, I don't expect everything to be made in Japan; some items are likely there for customer convenience. read more

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Happened to walk by and was curious. It's not a very big store but still a variety of food/merchandise. I saw some items which I've seen in Little Japan store in NJ, where I sometimes go to for small gift ideas. At least Yamadaya is closer. read more

Yamadaya - Storefront - Cosmetics & Beauty Supply Near Me - New York, New York

they have decent prices for some stationaries and party goods! Around $2.5 :) I also found Natrou - fermented beans that are 100% Japanese produced + it's not frozen :) they have everything food, cosmetics, stationaries dishes, laundry goods etc..... I do t think they have fresh vegetables. Remember, Japanese food aren't cheap. but if you're looking for it, this is one of your options to stop by. read more

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Excellent Japanese market. I never knew of this place (only know Sunrise and Mitsuwa) and had fun browsing their items. I had follow some colleagues after our dinner and we all browse to do some shopping. Large snack sections and really decent stuff. Altho, it was abit pricy for me, I was told it was standard pricing for the neighborhood and that japanese groceries are always about this expensive. read more

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Tiny smudge of tuna for a $3.50 onigiri :( The grocery items are okay - good in a pinch read more

Yamadaya - (Smudge of) tuna onigiri :( - Cosmetics & Beauty Supply Near Me - New York, New York

One of my fav stores in the city. I swear the Japanese understand snacks! If I smoked this would be a store I'd go for munchies. Very fair prices. Rare snacks, candies and sodas. I had a Japanese coke lol. Tons of other items here too like pokemon collectibles and home solutions for storage etc. full range grocery. It's a blessing to have this gem in New York City and experience East Asian culture. read more

Much more than just a Japanese grocery store, there is so much more. One can find dishes, cooking utensils, stationery among aisles and aisles of groceries items. Staff very friendly and knowledgeable. read more

Loved going into this store! They had items that I would purchase at the kombinis in Japan. Prices are reasonable. They have an aisle for skin care/ make up/ and hair care. A lot of good food too, try the tonkatsu soup base! read more

Yamadaya - Coffee selection - Cosmetics & Beauty Supply Near Me - New York, New York

Wow, true treasure trove. This store is the type you'd normally find in Chinatown or Koreatown. Amazingly stocked. Lots of super cute housewares and gifts. You want a cute animal on any type of houseware or gift, and you'll find it here. There are also a bunch of shelf and perishable snacks and drinks. I was surprised this store wasn't more busy! It is a little pricey, I suppose. But so fun! read more

This is the coolest shop for almost everything you can think of: Japanese snacks, condiments, drinks, kitchen utensils, bowls, makeup, skin care, stationary, incense, cleaning supplies, and more. It's like a Daiso on steroids. The staff are accommodating and the store is a fun place to shop for interesting stocking stuffers. read more

Great little shop with a random assortment of foods, snacks, home goods and makeup, even some stationary and bento boxes. read more

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Love the addition of this store to the neighborhood and that it brings a different selection of Japanese groceries, snacks and home goods compared to Dainobu a couple blocks away. As many have mentioned there is a large variety of snacks and candy, as well as cooking sauces, condiments, kitchen ware and home goods, stationary, and knick knacks. They have a decent selection of dried foods and noodles and some takeaway food items but I'd say for produce and fresh/frozen food items Dainobu has a stronger selection. Yamadaya stands out in the amount of housewares, bathroom, skincare and beauty products they carry which are pretty extensive. I can see myself coming here to get some specialty Japanese brands not easily available in other smaller Japanese stores or Asian supermarkets. As other reviewers have mentioned--a spacious and very clean, comfortable shopping experience! read more

Yamadaya - Cosmetics & Beauty Supply Near Me - New York, New York

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Great selection of Japanese dinnerware for fair prices. Upgrade your day to day table here!

Another Japanese grocery store to add to my list of regular shopping locations. It's a big space too. They have all the basics: Pocky, Kit Kats, soba noodles and Kewpie mayonnaise. Plus they have a good selection of drugstore cosmetics and housewares from Japan. It's conveniently located close to the West 4th street subway station on 6th Avenue. If you're in the area check it out. The aisles are definitely more comfortable to shop than Sunrise or Dainobu. read more

Yamadaya - Cosmetics & Beauty Supply Near Me - New York, New York

What a wonderful find! I stumbled upon this place when I was walking around the neighborhood. A few streets down from Dainobu and a true gem! Super spacious inside with everything you could think of and more! Very clean, well organized and just an overall pleasant experience walking around. They have a whole section dedicated to different beers, face masks, plethora of snacks, condiments, ramen, drinks, fresh/premade food, sushi, household items (cookware, utensils, tea/drink wares), cosmetics, cleaning products, detergents, room scents etc. the freezers are loaded with ice cream, mochi, frozen vegetables, meat, seafood, takoyaki, Okonomiyaki and more! I could spend hours and hours here just immerse myself in the galore of everything! read more

Excellent Japanese grocery I truly fell in love with this establishment. The variety of food ingredients was amazing from sauces, spices, Etc the soups, and fresh premade food excellent. The next I go to this store I will explore the Beauty products such as lotions and sponges. read more

This store is alright for the snacks and things- can't recommend the ready to go food aisle. I often cruise this type of Japanese supermarket looking for the next best onigiri but am often met with mediocre disappointment. Had a Mentaiko onigiri and was disappointed to say the least. More the place for packaged snacks. read more

Amazing Japanese supermarket that I happened to stumble upon while waiting for my dinner reservations. Super well stocked with a variety of items that I've never seen before at smaller Japanese markets around the city and Queens. Prices were very reasonable as well. They even sell face mask, stationary, home goods, in additional to food and snack and beverages. Definitely worth checking out. read more

Yamadaya - Display - Cosmetics & Beauty Supply Near Me - New York, New York

This is a new massive brightly lit Japanese store. I originally thought it was Dainobu but then I realized it was a bit further south and it was way brighter/a lot more massive and the sign confirmed. They have a bigger selection of beauty care products by comparison. Can't remember the prices of the groceries by comparison outside of being similar and there being more of them though their prepared food selection is a lot smaller which is expected with Mi-Ne existing next door. Nice new Japanese store. I think the prices are slightly better a block away but both are good stores with fantastic selections (and at least you aren't climbing over people here.) Cashier was nice also. Sticking with this for now. read more

Yamadaya - Shiro Daifuku Mochi Madamata ($3.29) - Cosmetics & Beauty Supply Near Me - New York, New York

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The store is awesome and have a lot of colorful Japanese snacks and other asian culture you can run into that's consist of frozen food too. I got soy bean milk strawberry flavor and it was ok, not sweet at all since it's not American made. I wouldn't buy this again but will try other things next time. read more

Yamadaya - Soy bean milk, light in taste if you don't love sweet beverages. Could be good with a snack that's super sweet, - Cosmetics & Beauty Supply Near Me - New York, New York

They literally have everything and the sushi was decent!! Mochi is delicious! Would come to buy anything from kitchen items to beauty

Wow love this place! As a former Hawaii resident this place felt so familiar and homey. The staff were super helpful and prices were amazing. They have everything from food, to organizers, party and kid goods, tea sets and plates and of course matcha powder. Definitely recommend! read more

A larger and brighter Japanese grocery store that is added to the area. Top things: 1. Huge selection of a variety of items from grocery to personal care products to dining/kitchen items to shiba inu tote bags and decor. 2. If you need anything Pokemon related, you can probably find it here. 3. Same with socks. 4. And a range of shampoos and face washes. Yamadaya probably has the best selection of products in this part of Manhattan. 5. Be sure to check the expiration date of certain items. I've gotten a few things that were past their prime... if they're good, then the products are just fine. read more

Nice shop that has a bit of everything for a Japanese to enjoy, even for the little ones. Only thing is prices are steep, but if you're getting genuine Japanede items it's worth a once s while splurge. Just make sure you check where items were made. Some items I fancied were unfortunately made in China, which diminishes their real value. read more

Currently my favorite place to grab Japanese snacks and other goodies, Yamadaya is conveniently located by the West 4th station (A/B/C/D/E/F/M) and the Christopher St station (1). They have beauty and skincare, housewares, snacks, prepared and frozen foods, pantry essentials, stationery goods, and even my favorite Iwako erasers. Price-wise, I think they're quite competitive and the space is clean, big, and always well-stocked. read more

This place is a few blocks down from Dainobu. When I entered, I saw that the place is similar to Midoriya in Brooklyn, which sells household appliances besides food. The products here aren't cheap. Choose to buy some satsuma-age fish cakes, a tea egg for ramen, and daigaku imo stewed yams. The place wasn't busy given that I came on a Wesnesday afternoon. read more

Like the Costco of Japan! You can get everything from sushi to cat keychains, scalp massagers, face cream, matcha tea, slippers, dog treats, sandwich bags, rice crackers and more. Well-priced and wacky. 5 stars!!!! read more

This store has everything Japanese! Great products, sushi and food. I come here 1-2x/wk to get my Japanese fix.

I discovered this Japanese specialty shop selling everything from: Snacks, sweets, tea, sauces, frozen food, beauty products, containers, knick knacks, and many other things, by a happy accident. I needed to walk in the opposite direction than I normally do after work and this place was only a couple of blocks away. I went when it was the soft opening, so everything was 10% off! The store is beautifully laid out with a very modern and clean look. There are so many amazing choices especially for food and beauty items. I immediately looked for and grabbed Senka Perfect Whip Collagen In facial wash, which is difficult to find elsewhere. I also picked up shrimp chips, ginger tea, frozen pork and chicken gyoza, and a special mocha iced dessert. The staff was wonderful. They were really helpful with answering any questions I had and finding what I was looking for. At check out, I was given free leggings and I chose the red colored one. Prices are very reasonable even without a discount. I didn't go too crazy with purchases on my first visit, but now that I know it's right by my workplace, I can return anytime. read more

Definitely the best and largest Japanese market in Manhattan that I've been to! Village Yokocho is runner-up, and has its own charm (in non COVID times) for its secluded, tiny 2nd floor location. Love the fruit juice packet options, selection of instant ramen, and self-heating facemasks. Pretty good sweet options, including my favorite subtle Nagasaki honey cakes. One star off for their decision to stop carrying the artisan onigiri flavors that they had at opening! Management, I hope you're reading this so you can reverse course! The ume and shiso onigiri flavors were truly the best I've ever had (and welcome tips if anyone knows where these were made). read more

Great selection of Japanese products and brands. LOVE this place! I make a special trip down here.

I bought here a bunch of things to try. I also bought Kewpie mayo since its been on my mind for a looooooong time. Get home and look at label: Product of USA I feel scammed. I thought I am getting an authentic Japanese product. What the .........?!?! Check where your product is made before you buy it. read more

Super cute store with loads of Japanese groceries and housewares too. They have the Poppin Cookin kits and are just $4.99! read more

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This was such a nice find in the middle of NYC. I came in for some snacks to take with me on the train when I was on my way back to Virginia. It was nice to browse through their aisles and see all the cute Japanese cosmetics, skin care, art supplies, anime/Hello Kitty stuff. I also grabbed some Georgia coffee for a little caffeine pick-me- upper. They're all priced fair considering their location. I highly recommend! read more

Yamadaya - Cosmetics & Beauty Supply Near Me - New York, New York

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A very cool Japanese supermarket and goods store. They have a pretty good selection of different Japanese shelf stable goods as well as a freezer case of other goods. Worth a visit. read more

I love this Japanese grocery convenience store. It has everything you could think of for your daily life from food to kitchen ware and toiletries etc etc... I wish it's closer to where I live so I could go there more often! read more