This is exactly what I was hoping for...I was praying to the clothes yelp gods that the 1 bad…read morereview was not a true reflection. I was in desperate need of a cute quality boutique...I'm from ATL; expecting chatt to disappoint on the quantity of boutiques...but hoping there is a hidden gem. I found it!!! Jeans, Free People, cute tops, dangling accessories weren't my style but the tops were on point! Spent a pretty penny because I lucked up & found several tops - even grabbed an random Jean brand from the small clearance rack (win - win situation!!)

I think I would have steered clear of this store had I read this review…read more(http://chattanooga.citysearch.com/review/41574075) prior to setting foot in it. But that's probably not true because Backstreet Betty's is the only place in Chattanooga that carries my favorite brands of jeans, and you can also happen upon the occasional cute top there--which is where my story begins. After making my cute top purchase, it sat in the bag for a couple weeks before I wore it one day for a total of probably six hours. When I was hand washing it, I noticed three small holes in the back. After seeing those, there was no question in my mind that I would be returning it immediately. (I was also disappointed b/c I really liked the top). So I got online to find their number and hours as it was a Sunday--that's when I found the above review and knew I was dealing with a company that apparently doesn't understand the value of excellent customer service. When I tried to take it back, I encountered the owner's daughter, who is always on the phone and hardly says "hello" when you walk in the store. And forget a "can I help you?" Anyhoo, I told her what happened , and she said it looked like my top snagged on something when I was wearing it. She explained that their return policy was within 7 days of purchase, so the only thing she could do was leave it for her mom to look at. You could tell she was real well versed in what to say in situations like these. It seems (and is obvious from the other review) this sort of thing has happened before to other (former) Backstreet Betty's shoppers. The owner got back with me a couple days later and reiterated that it looked like something had snagged my top. Then she launched into the difference between boutique and department store return policies--saying that boutiques are much more stringent. I told her that I am very familiar with the whole boutique experience and that I find the customer service in these establishments to usually be exemplary. It has to be in order to keep the customers coming back. Her next step was to explain that I had no proof-of-purchase, which is true as I don't hold onto receipts for things that I am definitely keeping/have worn, and she told me there is no way to know where I got the top as Dillard's carries the same line. She caught me--I was trying to pull a fast one on them! Give me a break. For a $50 top? I offered a copy of my credit card statement. After doing the math, she could have seen that what I charged was the same price as the holey top. Nevertheless, this wouldn't suffice for her either. All in all, nothing convinced her that she didn't want to lose a customer over a $50 top, even a customer that had just recently (before the holes) bought an expensive pair of jeans in her store. She tried to somehow turn this around to say that it was me doing this over $50. Not really sure what that was supposed to mean--I guess that I'm losing a store over the $50 top?? It's their loss, not mine. After that, I just let her know that I was done with Backstreet Betty's and would be adding to the negative review already posted about them online. She told me not to threaten her and that she could do the same thing to me. Whatever that means! And it's not a threat--just a fact. So here is the review as promised. If you want to hit a boutique in Chattanooga, skip Backstreet Betty's and check out Susanna's. And yes, the customer service there is what it should be and beyond.

Stopped in here so the missus could have a look around. Lots of chic, trendy clothes for the…read moreladies. Everything seemed somewhat drab, but maybe that's just what's in this season. Lots of browns, tans, greys, etc. There were definitely a lot of cute styles. Prices were...medium rare. Not the biggest space, but they make good use of it and there is plenty to sift through.

Visited this boutique during a weekend in Chattanooga, and I was so impressed with the selection,…read moreand the customer service. I purchased a very pretty necklace, which I wear often and get tons of complements on. Cute store!

Fanstastic selection and even better service. Always willing to go the extra mile. In my opinion,…read morethe only men's store with your time in Chattanooga.

Some really cute things in this shop but way outvmybprice range. Everything i looked at was…read more200-300$.

I had a great time at Emmaline's! I made this my last stop because it looked like the most…read moreexpensive boutique on the block. I ended up buying three pieces from here and two were absolute yes's and the last was a really like. I was purposely shopping for spring dresses and this store had plenty to choose from in a very springy variety. There was an earring wall and a few other accessories but this is mostly clothes. The store clerk welcomed me but wasn't super pushy which I liked. Prices ranged about $60-80 for dresses. I bought two full length and one above the knee. Definitely on the pricier side but nothing you shouldn't expect from the best boutique on the block. I would suggest an age range for this store would be young adult to adult.

Such a cute store on Frazier Ave. it has an outfit for almost every occasion that you can think of…read more Their prices are reasonable being it is a boutique. If you love supporting small businesses you should for sure add this one to your list. They also have an App and an online store with shipping available!!

This Lululemon is at a great location, and it features a great selection of clothing for me &…read morewomen. I do think that the staff here come across as a little judgy/snobby, but what are you gonna do? I liked some of the personal touches to the store--they had a board with pictures of the staff and what their favorite way to exercise is. I thought that was cool, and it's a good way to promote other businesses in the area.

Fun store with really nice staff. They have lots of different types of incense and "hippy clothes…read more". I bought a few pair of earrings and a pack of nag champa. Fun place to visit.

Terrible vibe Very heavy feeling walking in the door. Most…read morethings cheap made in China crap. Go next door beautiful shop kind person. This shop the man behind the counter actually said under his breath you break it you buy it. In a nasty attitude. We had a 7 year old very careful child touching a plastic $2.99 box. Just a terrible shop would never go again