Great new addition to the North Chattanooga community. We've had a very sad vacant Greenlife building (RIP) sitting dormant for some time, and it was going to take something like this to act as another anchor with Tremont Tavern. Visited just the other day after driving/running/riding past it several times, and ended up walking out with two shirts simply because they had the right selection.
Think "Yacoubian Tailors for the YPAC crowd" and you are pretty close to their target. Southern Tide, Southern Marsh, Yeti, Filson... you get the picture. It's like Beverage World for men's clothes: not a massive store, but it doesn't need to be when they've carefully selected their assortment.
This is the brother store to Alice Blue next door. The Ms. loves their selection; since I'm not well-versed in women's clothes, I'll have to defer to her stamp of approval. read more