I came to Laguna Beach after driving from San Diego to visit this Surf and Sand Shop where Steven…read moreColletti worked when on the Tv show Laguna Beach. It is the oldest surf store in town since the 1980's and the sales associates were so nice. I was given a free sticker too. They sell designer brands, clothing and hats and had some surf boards. You can book surf lessons too. It's on the corner with street parking and a block from the beach. You must visit this location for yourself and buy some merch

Employees are disrespectful. They demand members of the public to stop recording on the sidewalk…read moreinstead of minding their business.

Great selection of surf and skater products. Very neat and tidy but inviting store. Stop by if…read moreyou're in Laguna. Staff is helpful but not in your business. Just chill. Pricing is very fair as well!!

This store feels very much like Laguna Beach. Although the clothes are a bit pricey, the designs…read moreare cool, the atmosphere is pleasant and the girls working there are friendly and helpful! They also have some discounted items in the very front of the store to browse through.

Great service. Great selection. They offer parking. Nice e atmosphere and location.read more

We came to Laguna Beach and came across this store. If you're looking to purchase clothes are…read moreneeded beach rental items like us, then this is a great spot reasonable prices. The young gentleman that helped us with very kind.

Customer service and great selection of clothes and unique gifts. This is a good combination and…read morethis store has it! The staff very good knowing their products, friendly and helpful. Jackson in particular is one I'd like to recognize and thank for his help. Come and shop you won't leave disappointed.

This is a huge "surf shop" with tons of merchandise including candles, men's and women's clothing,…read morebaby clothes, puzzles, scents and more!! It's expensive but what else would we expect from this exclusive enclave! It's worth stopping by when you are in Laguna Beach!!

I had been looking for a board for quite some time and finally found one from Rod's shop on…read moreFacebook Marketplace. I came ready to buy it, but Rod was so passive aggressive that I decided not to. Honestly, I still don't understand what threw him off so badly, but that's alright haha Check the reviews before going, people :)

I met the owner Rod out in the water. Just the two of us happily trading off nice little waves. It…read morecame out that he owned CA surf. I went and checked out his shop. Very friendly and knowledgeable. Stoked me out with a great new board and installed the fins. Wouldn't hesitate to recommend them. Real surfers & Great people.

Went to pick up my new 7'2" crowd killer and Gavin was there to help me stamp my board and tell me…read moresome info about their stock. I thought the service was excellent and I appreciated him taking the time to help me personalize my new blade! Thanks Gavin!

Shout out to Richard! 5 stars! Had a great experience today and picked up a 5'5 RNF. I got it…read morestamped and finned ready to go! Thank you!

I live in Irvine so when I'm in the area I like to stop in. Today I was here with a friend. Looked…read morelike the owner was there. She didn't greet us. She only spoke to my friend who asked where a mirror was. I was thinking of purchasing a sweatshirt but with the lack of guest service I decided not to today. In my opinion everyone who walks through the door should be greeted. These days it seems to be unless you buy something there's no service. I like the brands that the store carries as well as their branded merchandise. Maybe I'll try again next time I'm Laguna.

They know their merchandise and what would be perfect for you.. We are so fortunate to have a…read morequality place to shop at here in Laguna Beach.

Loved my experience today! Stoped in quickly to browse but Hailey was extremely nice and provided…read moreexcellent customer service ! I felt so appreciated, and taken care of! 10/10 customer service loving my new rip curl sweater!! Cute cute!

Hailey was so pleasant and welcoming. My friends and I felt so comfortable and happy with our…read morepurchases! 40% off, too, which was so good! Thank you Hailey for helping us today you rock

What an incredible experience overall! The owner Doug answered the phone at 8:30 AM and took our…read morereservation the same day we wanted to rent stand-up paddle boards! He was so nice and professional, and we did everything over the phone which rarely happens these days. I took my two grandkids and met him at the beach at noon. He introduced us to our guide Nick, who was fabulous! He made us feel safe and he was extremely knowledgeable. My grandkids loved him! My daughter texted me later in the evening, saying that they hadn't stopped talking about it. I will never use another fun rental company again. Thank you, La Vida Laguna for making me a memory etched in my mind forever‍‼

Charles did a wonderful job teaching my 12 year old how to surf. He was kind, attentive to her…read moreneeds and encouraging. The surf was a bit high and he made sure she was capable of handling it. He stayed with her the whole time making sure she was safe. I was impressed with how well he read the surf and kept her from the waves that were not suitable for a novice. Aubrey, my niece, was apprehensive about going, but when it was over she was very positive about all of the experience, especially the teacher. Hats off to La Vida Laguna

Not your typical surf shop. They carry a really full lineup of Rusty surfboards, have a good fin…read moreselection, and pads and leashes, etc. I go there because they carry Otis Sunglasses. Always getting in new styles. I am fortunate to be able to buy pretty much any brand that strikes my fancy, but these are the best. Mineral lenses that are nearly scratch proof, styles that are cool riffs on classic frames, super comfortable to wear. I walked by the Persol store in Beverly Hills yesterday and didn't even go inside (first time that ever happened) They also carry Rusty branded clothing, super stylish stuff... Not your typical surf wear. My wife likes their women's clothing selection as (again) it is not your typical stuff. They also have a good selection of Globe footwear. U like CJ Hobgood's millennium flair? Well, u can wear his shoes. :) Really not a "surf shop" per se, more like a super cool place to hang out, with fun clothes, watches (Vestal), shades and shoes staffed with friendly people who know their products. What I like most about the shop (besides the Otis shades) is that they don't carry 10,000 brands of everything. They carry the brands that they believe in, and they will tell you "flat out" the story behind the brand, and why they are devoting shelf space to it. Stop by, talk about Owen's perfect heats, the hassling at Rockpile, how crappy the summer traffic is... And buy some stuff.