This locally-owned boutique is my favorite fashion boutique in Edmonton. It's situated in a small shopping plaza along with neighbors The Bothy, Bin 104 and Eddie's Menswear.
Featured designers include Edmontonian Kelly Madden and Calgary-based Lux&Luster, LA brand Fluxus, Canadian brand Neon Buddha,Yoga denim, Brave Belts, and an assortment of jewelry from Ann-Marie Chagnon. I've purchased some Kelly Madden and Fluxus pieces, which I bought during one of their semi-annual sales.
The owner, Leila Gumpinger, is always around. She helps me put together potential outfits out of one piece that I'd want to purchase. She's a great person with a sharp eye for styling!
Prices are reasonable for what you pay for. You can buy something (shirt, scarf, leggings) for under $50, but most things are around $85 and up. However, check it out for yourself as they have some lower priced items too!!
If you want something for work, this is a great place. Awear Style Co. also has casual clothing, i've bought some comfy Yoga denim here, for great price ($35 on sale)! read more