Okay I've been cycling for 4 years straight since I moved to Arlington. I can say that I'm quite experienced in both the cycling and the mechanic aspect. This year I wanted to take my cycling up a notch and become more competitive, so was looking for a newer bike, as well as a proper bike fit. I read many good reviews, and some bad reviews from Husam at ATA Cycles. I decided to go to ATA and their selection of bikes are to die for. Really you can't go to any LBS and find all the best frames in one location anywhere. This is not your typical WheelWorks or Landry's shop. Their philosophy is also different where they believe in getting a bike fit done to fit you to the right frame. That I totally agree and the best place to start since each frame manufacturers have different geometry. Husam showed me a few frames they carried, but then again was reluctant to talk more until I get a bike fit. I decided a few weeks after to get the bike fit from ATA. Husam was great, and gave me 100% attention with no interruptions. He explained my fit in detail and how my body correlates with the bike. I was impressed with all the tools he had, especially the laser jig he had for measuring the dynamic fit. Pretty cool since it's my first fit. After the fit we went to his showroom where he suggested two high end frames that would only fit me best. Surprisingly they happened to be 2 of the most expensive frames; Look 695 and Time RXRS. Both frames were gorgeous, but I really had my eyes set on the Look 695 since I had already done alot of research prior to visiting the shop. Now he wanted $10K for a Look 695 with Ultegra Di2 and some cheap wheelsets. My second option was $8K for Time RXRS with Ultegra Di2. They were both out of my budget, and Husam knew I had a budget of $6K, yet he didn't quite show me frames that he can build me for my budget. Instead he kept pitching that "you want a bike that you can ride forever, and not a bike that you want to upgrade a few years". I get it, and live by that rule that you pay alot now, and gain back alot later. I mean if you can afford it. Now I don't know if this is marketing tactics, but he kept sympathizing about my bicycle accident and wanting to help find me find the best bike for the best price. I read these same lines too many time in previous reviews from Google. I think it's great to sympathize on a personal level, but don't tell me you're giving me a good price when in fact you're not. He quoted full MSRP of $6000 on the Look frame which was 1-2 years old. I mean there should be a discount right on older frames right? He insisted that he would charge the same for frames even 4 years old since there are no notable differences, unless a frame has been completely redesigned with a new mold. I asked for a bill of material and he would not release that information. Okay whatever, I told him I will think about it, because that's a huge purchase. He wasn't all pushy, and also said he'll build me the best frame for whatever I can afford. Now here's the bad. A month after, I decided to build my own bike after extensive research, and I would literally save half the price of a newer built bike, plus I would have the best and lightest components. My decision was also contributed to the fact that I'm a Sr. Mechanical Engineer, and would never pay another to tinker with my toys. I'd rather enjoy all the fun. Well I finally built up my Look 695 with all the Di2. Everything was built to manufacturing specification, including all the the bolt torque. I called Husam up to schedule an existing bike fit and he quoted me $300, which I didn't expect to pay since his initial fit should have captured all the data. I also didn't expect to pay is another $600 for a complete Di2 rebuild. He said since I didn't buy the bike from him, and his mechanic did not build it; ATA would need to rebuild the Di2 from scratch for safety and liability reason. Now that is bullshit since Di2 is the easiest to build, because there is no cable routing except for the electronic cables. Everything is all internal, and I routed them myself. Come on even a qualified bike mechanic can not tell a Sr. Mechanical Engineer plus an automobile mechanic of 10 years that he does not know how to build a bike. Have one those guys build an engine from scratch, and we'll see who's better. I'm not trying to sound arrogant by any means, but I just don't see why one would think I'm not qualified to build my bike. In short, I felt like Husam was trying to make money out of me one way or another. I don't think he was ecstatic that I built my own bike, and he wasted all that time on me. I did pay the guy $300 for an initial bike fit assessment, so his time was well recuperated. I think his arrogance stands in the way, and he thinks he has the best bike shop in New England. He spends more time crapping on other shop, which doesn't show good character. Do yourself a favor and go to Dean at Fitwerx. Absolutely the best around and very honest. read more

I brought my old mountain bike in for routine service ($69.00), which seemed reasonable. They did not call me when it was ready, so I stopped by the next week. The bike was indeed ready with a $180.00 repair. They put on new brakes and when I complained that I did not authorize any brakes I was told by Peter Sullivan that I had 2 choices: either pay for the new brakes or they "could rip off the new brakes" and leave me with an unrideable bike. He also said he was too busy to call me about the repair. My husband had new brakes put on his mountain bike at the Bike Source in Bedford and it only cost him $50.00 extra. I learned my lesson about shopping in my community. Very Arrogant staff. read more

Really nice people. I got a flat tire while biking and they let me a borrow a pump.

Don't go here unless you are an avid cycler and want to spend a lot of money on a bike. You will feel terrible if you don't spend a minimum of 1500. read more

The Good: Fit Lab helped find a good bike for my wife to ride. The unfortunate: It found only two bikes that would fit her based on her unusual ratio of torso to leg length. (or something, not sure and doesn't matter) The Bad: Since we chose the less expensive of the two options, they decided we were not worthy of reasonable service from then on. (I think they only like to deal with people with more dollars than sense) Example one: First ride from home, my wife's toe hits the front tire in a slow speed turn. She almost falls, and becomes concerned. I called to have a discussion of the crank lengths and if shorter cranks might be an option. I was dismissed as a no nothing trouble maker and told that the bike is right for her, that sort of thing just happens. Example two: Second ride the rear tire flats. We fix it on the road. (so a fast fix) Two days later it flats again. This time, I get her with the car and we go straight to ATA with it. They take it apart, and are about to put in a new tube when I notice that the rim strip is folded on itself and probably causing the flats. I point this out, and they say it is probably nothing but they put a new rim strip on top of the old one. Then they reassemble the wheel and I put it back on the bike. We are about to leave when they say Hey, you have to pay for the repair! I looked surprised and they said they would not charge labor but pay for the tube. (which here costs three times what tubes really cost) The tire has not flatted since, but it was not repaired properly (the old strip should have been removed) and we should not have been charged when it was wrong from the beginning. Bottom line: If you are rich, not knowledgeable about bikes, and want laser beams and computer fitting on a bike, ATA is your place. If you know a bit about the sport and want to shop where you can get good service and fair treatment and prices, stay far away! read more

I went to ATA Cycle six days after my Mother passed. I had dropped a family member off at the airport and all the ceremonies were completed. Feeling completely drained and a bit lost of what to do next, I decided to look at a new road bike. I went to 3 other bike stores, hung around the road bikes and though the staff saw me they did not acknowledge me. When I arrived at ATA, my last attempt, Husam greeted me, followed by Anil. Anil discussed what I was looking for and then did the FitLab analysis. I never had this type of analysis before, I was intrigued and it kept my mind on something else. It was a calm, thoughtful, informative, great customer service experience which I was very grateful to be receiving at that time. Two months later, I called and Anil remembered me. I stopped in again, and he set up a new Giant avail bike for me. I test drove it and went home to think about it. While deciding, I shopped at a few other stores. Benny at JRA cycle offered good customer service but no FitLab analysis, so the bike I test rode did not feel nearly as wonderful as the ATA bike. I knew I had to go back to ATA. Since I wanted to commute on my bike from Bedford to Cambridge, I needed some specific items. My previous road bike had gotten stolen, so I brought in the remaining items that had not got stolen. Anil helped me go through them and decide what I should keep and what I should upgrade. I was struggling with the price point, so Anil put together a package. He gave me a very fair package deal. When I road it to work the first time, it felt amazing! Anil and Husam were very good to me, patient, informative, fun and helpful. What a candy store experience; I felt like a kid again. I LOVE my new bike and I LOVE Anil and Husam! I thank them for helping me during a tough time, even though they were unaware and I thank them for getting me back in the saddle! Happy Biking! read more

ATA is not the bike store for everyone. It's the store to go to if you love biking, are trying to improve as a cyclist, need a superior bike fit, want to learn from expert, experienced cyclist, or just want to be exposed to top-of-the line equiptment from some cool people. I've been a customer of ATA for around 4 years and have purchased 2 bikes and lots of other stuff. Each time, Husam, Kate, Peter, Skip or any of the mechanics have spent an EXTRAORDINARY amount of time with me understanding what my goals and needs are. I have joked with Husam that the bike fit process with Husam rivals that of my wedding gown fittings. It is a multi-visit and highly technical process involving detailed body measurements, equiptment discussions, power output gauging, and geometry measurements. It can be daunting going into a bike shop and looking for equiptment, particularly when you yourself are not an expert and a significant investment is required. ATA has always shown consideration to my concerns and have helped me select the best equiptment for my needs - I really feel like they have my best interest in mind and in a crazy way, feel invested in their customers. They have really helped set me up for great and competetive riding. I feel like I can directly attribute improvements in race times, bike skill, and general enjoyment is directly correlated with the expertise from ATA. Its a pleasure to go into the shop and I'm constantly amazed by how many people just stop by to share ride stories, ask a question, or stop to say hello. It's a great shop with a lot of heart and passion behind it. read more

I bought my bike there, and I am very, very happy with the purchase. I'd never had a nice road bike before, and Husam (the owner) took an hour to talk to me about bikes, help me figure out what I want, and take my measurements. I ended up getting a custom made bike, and I got a wonderful bike that fits me perfectly and has great components! I paid the same price that I would have paid for a nice road bike at a regular bike store, but I got something that was made just for me, and where no corners were cut when components were selected. I think this store is THE place to go to if you want to buy a bike. read more

A while back I heard a lecture by an older physician who harkened back to the days when all a doctor needed to diagnose an ailment was a stethoscope, a keen eye and sensitive hands. He regretted that truly listening to patients seemed a lost art, and instead had been replaced by technical tools that sometimes lost sight of the person. I was reminded of that lecture when I first met Husam Sahin, the owner of Ata Cycle. Husam is by far the most knowledgeable bike person I've encountered, and what he can do with his eyes, wisdom and sense of touch goes far beyond the flashy gadgets you'll find at other bike shops. Ata has those gadgets too, in fact has more high tech equipment than I've seen anywhere, but that's not what Ata is about. Husam is an artist, and it's his ability to integrate the technology with who I am as a cyclist that has made me a devoted customer. Before meeting Husam four years ago I had fittings by 5 different "expert" fitters. They all had areas of expertise, yet none had Husam's ability to integrate the varied components into a harmonious whole that gave me the balance, handling and power that I needed to ride faster and longer. The most telling experience was when injured my hamstring running hills a few years ago. My triathlon coach sent me to a fit specialist he knew who worked with a physical therapist, and thought they would be able to alleviate the strain on my hamstring. They made radical adjustments on Husam's fitting and my hamstring felt great while the bike was on the trainer. I was delighted until I took the bike out for a spin and turned around after 100 yards because it was so off balance I was sure to crash. Feeling like the prodigal son I sheepishly returned to Husam and confessed my sin. He laughed, forgave me and restored my bike to his original fitting, and it has felt perfect ever since. Never will I stray from Husam again; he is unquestionably the best. read more

Best bike fitting I have ever experienced. I've been around bikes for a long time, and ATA really has the most knockout bike fitting I have experienced, along with friendly and knowledgeable staff. I've been really happy with everything I've bought here. read more

I was a guy on a budget when shopping for a new bike. I was somewhere between a decent aluminum or entry level carbon frame. Everywhere I shopped it was the same Trek/Specialized off the rack pitch. I had heard of ATA but considered them too high end. I still gave them a call just to see if they could work something out for me. Turns out they could and they didn't even laugh me out of the store. On the contrary, Husam rolled out the red carpet, measured me himself and built me a beautiful bike to my personal fit. The experience was far greater than I had had anywhere else and the resulting bike is much higher quality than I could have ever gotten off the rack - for the same price. So even if you think they're too high end I highly recommend giving them a call. You might be surprised. read more

My daughter was going to do her first triathlon and we wanted to rent a race bike. Everyone was so helpful and really showed care in helping her and ensuring the bike would work for her purpose. I will be going back due to their amazing level of customer service and care they showed. Their bikes are also top of line. read more

I've had a good experience with ATA. They've been honest and stood behind their work. Their mechanics are approachable and don't make me feel stupid. They cater to a broad group of cyclists - those who have flat tires they don't know how to repair and those who come in to be fit for $30k bikes. I read several of the not so positive reviews about this place and am glad I wasn't afraid to try it for myself. read more

I have been a cycling enthusiast just about my entire life (now nearly 64). I have cycled for commuting purposes, travel (many bike trips), recreation and about every other purpose one could think of that cycling can serve. I do not go out and do centuries (100 mile days) on the weekends but rather my cycling partner (also my wife) and I make it a point to go out nearly every weekend for a few hours with breakfast, ice cream or coffee as a destination. However, the last few years I have found cycling a bit of a chore. I found that it felt more like exercise and drudgery than fun and I thought that in spite of the many years in the saddle perhaps the romance of cycling was coming to an end. My wife suggested a new bike (embarrassed to say the old one was nearly twenty years old) but that seemed to me putting the cart before the horse. If cycling had lost its charm buying a new bike was like throwing money at a problem that had no solution. After humoring her and visiting a local bike shop in Belmont that seemed to be more interested in fitting me into a bike that already existed than fitting a bike specifically to me I knew I was right. She was desperate not to lose her cycling partner and recalled a shop that had received "Best of Boston" a few years ago in Concord, ATA Cycles. After meeting the owner, Husam, not only a cycle guy but a car guy as well (a personal passion), the unbelievable happened. We discussed my dilemma and Husam had an answer for every issue I was having. After observing me on a simulator, taking multiple measurements and accounting for everything from arthritis in my thumbs to my short torso but long arms he created a cycle that was nothing less than extraordinary. It fits like a glove (or more accurately like my race car) kept very closely to my budget and has returned such an excitement and enjoyment to cycling that I can't wait for my next ride. Everyone in the shop is helpful, professional and able to work with anyone regardless of their knowledge, cycling experience or budget. Thanks to ATA Cycles I am the happiest I have been in several years when in the saddle. My new bike is truly amazing. read more

ATA Cycle is THE place to go. I had an old roadbike that I had bought from a friend, and it was way too big for me. I went to ATA to see about getting fit for a new bike. When I walked in, I had no clue what I wanted. I knew I wanted to get more competitive in triathlons, but biking was always my weakest link, so I didn't know if I should get a TT bike or if I should just go for a road bike to improve my biking skills. The fitting process was really cool. With a science and engineering background, I was totally impressed with the whole process. When I left, I knew I would be happy with my bike. Hussam and his team built me the perfect bike (went with the TT based on my goals and how my body proportions fit). This year, the bike has been my strength in all of my triathlon races. The only downside is that I now have to yell "on your left" throughout the entire bike portion as I pass other competitors. I am fine with that, though. I highly recommend ATA cycle. The employees know the ins-and-outs of all kinds of biking. If you're ready to spend the money on a bike, they will find the right one for you. read more

Great place! I bought a Time RXRS with shimano ultegra Di2 and I could not be happier with it! Thanks to Husam it fits like a glove I'm able to achieve much higher rates of speed climbing and on the flats, it's all because of their bio-mechanical analysis and building the bike to fit your body. They also have the best selection of frames I've ever seen and only the finest quality components read more

I went into Ata Cycles with my tri bike for a bike fitting to see what their technology was all about. I had been riding well with my bike for years, but had the occasional issue with my shoulders become sore on longer rides. I learned a lot by going through the process with Husam on the various tools he uses to do a bike fit. Upon fitting me to my bike, using his calculations, I immediately felt a difference in my overall level of comfort, specifically in my shoulders. Husam spent a great deal of time with me explaining the process, and I felt that I had a much better understanding of my position on the bike and how it related to speed and power after spending time with him. It was very encouraging that Husam was able to use the bike that I currently have and help me ride more comfortably and efficiently, as a new bike purchase was not something that I was looking to do. I am excited to see how the new fit works for me and am confident that should I have any issues, Husam will help me to correct it. read more

I can highly recommend ATA Cycle. Husam is not only exceptionally competent, including with high end components. His store is also very well stocked. And importantly, Husam really aims to work with you and find the right items that are a fit. ATA Cycle stands out. read more

I stopped in on Sept. 6th to check out helmets and was treated like crap. I told the sales person that I was a commuter and did not not need a high end racing helmet and told her other qualities that I was looking for in a helmet and she was very dismissive of my needs. She was also very unpleasant, very abrasive, and snotty. She treated me like I was an idiot. My husband and I were really appalled by her unprofessional and unpleasant demeanor. We won't be going back there. read more

I never post on chat boards, or write yelp reviews, or anything like that, but after my fantastic experience with Husam and ATA Cycles, I'm compelled to report on how much they helped me. I ride about 200 miles a week, and I ride through the winter, but as the days got colder, my chronic icy feet (even in the spring and fall) were just driving me crazy. Nothing, not the right shoe, or the "technical footbed", or the right bootie did anything. I was fed up with all the "fittings" I'd had at other shops that never were able to solve the problem. And then I went to Husam. He did the full "FitLab" fitting on/for me. I started on the dynamic fit bike that provides real data on what the exact dimensions of my ideal bike are. What a cool tool. Husam got me pedaling with the bike set to my optimum dimensions, and then with a push of a button--while I continued to pedal!--he was able to change all the dimensions. I was able to watch my wattage go up (or down) with each change. He was actually able to give me more power just by getting my body in the right position on the bike. And he was able save all that data on a computer that's connected to the fit bike. I'd read about stuff like this that pro cyclists use, but...I'm not a pro. I don't even race. I just ride all those miles for stress relief. But I can tell you right now, you don't need to be a pro to feel the joy of a proper fitting bike. I continued to pedal in the "optimum" fit and then Husam put the bike to where my current bike set up is. My wattage decreased like it was falling off a cliff, and I felt like I'd just pedaled into quicksand. And nobody wants to pedal in quicksand. I'd already learned a lot but we were just getting started. Husam then spent a good chunk of time with me discussing the options that would not only solve my chronic cold feet problem, but would also dramatically improve my overall comfort (including the chronic cold feet) and performance as well. I was impressed with his knowledge and how high-tech the Fit Lab fitting was so sophisticated compared to the other "eyeball" fittings I'd had in the past, but what I really, really liked was that Husam treated me with respect. He didn't look down on me for the old bike I was riding or for the fact that I was pretty ignorant of all bike tech in general. He just saw that I love to ride and he wanted to help me ride better and more comfortably. We agreed that my current bike just doesn't fit me and he showed a wide range of new bike options, but in the meantime, he did the best he could to adjust my current bike to my optimum dimensions (It's a radical change. Seat height, stem length, and seat position have all been moved to their absolute limit) until I get the new bike in the spring. And then he had me come back and do the full video analysis (check it out on their website) of the new set up to confirm that everything worked properly. It did and it does. I'm riding 40 miles today in 20 degree temps and I'm not worried about my feet. I'm so enthusiastic (and verbose) in this review of Husam and ATA because of two things: 1. The Fit Lab fitting is unlike anything I've ever experienced. The ability he has to collect hard data and crunch the numbers into an optimum fit is just outstanding. But data collection alone isn't enough. 2. Husam knows that cycling involves way more than just number crunching and his real gift lies in his ability to convert that data into joy on the bike for his customers. If you're serious about cycling, do yourself a favor and go to ATA Cycle in Concord center. They just get it. read more

I thought I would share my recent bike fitting experience atATA Cycles. I'm a cat 1 cyclist and have been competing now 20 years. Over the past two seasons I have developed some repetitive injuries and have had difficulty finding a comfortable, powerful and efficient position on the bike. Any of my efforts to get comfortable on the bike and feel as if I'm sitting square on the saddle only has seemed to create further issues and transmit more strain to some other part of my body. Thankfully I heard of the ATAFit Lab and the work of Husam Sahin and so was hopeful that he may identify my problem areas and get me back into a functional position on the bike. Over the years I have had many bike fits done, some old school, some more technologically advanced. I admit before we began the fit process I was already blown away by the fitting tools that ATA Cycles offers from the retul fitting system, the fully adjustable fit bike, dartfish software, emg devices, ability to upload your local training roads into the software through Google maps, and the truly impressive Biofit machine. It's one thing to say my hip usually bothers me 3 mi into the climb up ...... road, it's another to have Husam up load that road into the software/equipment and see exactly what is happening w/your body as you make that climb. Impressive enough that I wonder whether the Mapei Center offers all of these tools. Husam clearly has a keen eye in regards to fitting as one would expect given the cutting edge nature of the fit-lab, as just his visual observations of my bike set up and my structure had him making accurate assumptions of difficulty I have been having on the bike and with my body. Once in the fit-lab we began gathering data through the 3d Retul system, which utilizes infrared sensors placed at various segments in the body that generates data points in real time and through the use of the software you can see in real time the various angles and pedaling mechanics of the body, which takes the guess work out of goniometers, plumb blobs, etc.. Immediately, Hussam was able to show me how 'jagged' the lines were (created through the software) at key points/joints and begin to further highlight the reasons for my pains/strains, etc. More impressive was that Hussam would make changes to my position, have me repeat my effort, and demonstrate how with each change the lines were 'smoothing out' and we were achieving a more functional position. After making several changes he had me take the bike out on the road for a test spin. THIS WAS THE FIRST TIME IN A LONG TIME that I finally felt as if I was sitting square on the saddle and that all the power was being driven into the pedals and not wasted. My bike also felt 'Alive' in that it felt transformed from a cruiser to a race bike (Thank you Husam!!). Husam wanting to make sure we did not make too many changes at once, stopped the first phase of the fit after finding my optimal seat height/fore aft based on my data and not some industry standard. I was initially skeptical as it took my position in much the opposite direction which was low and behind the bottom bracket to up and more forward. My skepticism was short lived as on my first ride w/this new set up I chose to ride a loop I often do that takes about 1:20:00, on this day I had a bit extra time and so decided to extend my loop by about 5 miles, yet when I arrived at home my ride time 1:20:00!! This has been repeated several times. This is the fit that I have been looking for, a fit that offers me greater comfort, power and efficiency on the bike that translates to the road!! Husam suggested to let the fit settle in a bit, before I come back and address the reach to the bars & drop, as well as experimentingw/the biofit machine which I believe will take a closer look at my pedaling mechanics (where I'm putting pressure into the pedals side to side, as well as efficiency side to side, etc) I'm really excited to look at this more closely as previous fitters have shimmed my cleats, tried the longer speed-play spindles, wedges in my shoes, etc all efforts that seemed to try and work around an issue vs. addressing it head on. If you have any questions about the fit on your bike, if you are experiencing pain or repetitive use injuries, if you are looking to get the most power and efficiency out of your bike you owe it to yourself to get into the ATA Fit-lab and experience what no local bike shop or sports center can offer. read more

I was just ATA Cycle shop in Concord, MA and had the most awful customer service and experience with one of the staff. She was extremely rude as well as sarcastic. I would never shop at this store nor would I recommend it to ANYONE. In fact I would tell everyone to go somewhere else, anywhere else, but this store. Why would a sales person treat a customer so unjustifiably rudely? I am still in shock about the way I was spoken to and treated. Awful, just awful. read more

I bought my first of two road bikes (my only road bikes) from Ata back in 2004. That bike lasted me until 2014 when I was finally ready for an upgrade. Having had several mediocre fit sessions at different bike shops in the northeast, and being rather tall and of unusual proportions, I wanted to be sure that my money went towards the right bike for me. Enter Husam and his fit system. From the moment I walked, he took the time to discuss with me the type of riding I currently did, what I aspired to, and the budget I had in mind. From there, we went through the most rigorous and data-based fitting session I had ever experienced. This included a power analysis on a piston-actuated bike frame to track how my output and balance changes at different geometries. Further, this allowed me to decided between a more TT-focused fit versus a more road-racing fit. At the same time, we determined that I had one leg far outpowering the other on the upstroke, allowing me to work on that in the subsequent months. After determining the optimal geometries, we ended up choosing a frame and doing a custom build of components. The bike was built and we fine tuned the fit using a state of the art video-tracking system. Its been two months since I walked out, and this is by far the best bike and best fitted bike I have ever ridden. Further, because Ata keeps all of my fit records and video analysis on file, I was able to come in a re-check my fit ahead of a race! I can't recommend the service and expertise enough. This is the place to buy a bike if you want to be sure that your bike is suited to you, and not just based on a brand or what's in stock. Ata isn't cheap, but it has been worth every dollar I've spent and then some. I will be going back for many years. read more

I discovered ATA Cycle a few years back, when looking to get on a road bike.I was immediately being helped by, I later found out, the Owner Husam Sahin. He never steered me into anything I couldn't afford or into a bike that was beyond the needs or capabilities I had at the time. I was quite satisfied and subsequently returned to upgrade My ride as My skills as a road rider also improved. They really helped me with the fit of the bike, which in the past, was never really correct.I travel around down south and am based in Boston and ride on the Cape. Don't get me wrong, the places I live and visit have good bike shops but ATA is a Great shop, It's where I go for all my bike needs.I totally trust their instincts, love the up to date gear they sell and am always satisfied with the service.They help you till the cows come home,so to speak. read more

It has been a year (2014) since I bought 2 bikes (Tri and Road) from ATA Cycles and I want to say once again that Husam and his team are fantastic. I completed the Timberman Half distance triathlon bike course with a much better time than previous triathlons. After getting a fitting and correct bike frame size and adjustments, I want to say to Husam and team THANK YOU! Oh, did I mention that Husam stayed within my budget!!! If you are committed to cycling or want to improve GO to ATA Cycle. read more

After damaging a rear derailleur as well as the steel bike frame, staff members at ATA cycle worked with me to create a new bike. Husam provided a fitting to be sure the bike matched my dimensions. Andy then transferred components from my bike that were in good shape to the new bike frame. They also upgraded parts where needed or wanted to give me a great bike. With the new bike, I rode my first century on September 26, 2015 and loved it. read more

This is the best professional bike shop in the area. They not only have the best bikes available, but the service and the fitting are unparalleled. As an elite triathlete, ATA has given me top-notch service and I couldn't be more pleased with my experience with the shop. I would highly recommend ATA cycle to cyclists and triathletes who want the best equipment, fitting, and service in the area. read more

I'm in love with my new bike! After years of riding with increasing seriousness and many miles on my bike, it was time to upgrade. My old bike was a decent Litespeed, very light and responsive and I was pleased with my comfort and performance. I visited my usual bike shop and several others to see what was available. On a vacation in Oregon I rented a Specialized Roubais and experienced carbon for the first time. When I went to ATA it was clear to me that I was in a very unusual shop. No such thing as picking out a bike, taking it for a short ride and getting it to fit you. No, first pay for the fit, then, based on that, choose the bike. I sat with this idea for a while before deciding that it made the most sense. Hasam, the owner did the fit, measuring every part of my body (except one), evaluating my flexibility, making a video of my pedaling, questioning me about my riding, and so on for over an hour and a half. He uses an adjustable fit bike to find the precise fit based on his many measurements. After all that and more, we looked at frames. After the frame decision they build the bike with the components of your choice. Hasam claimed that I would ride faster and longer with more comfort than ever. I kind of believed him on the comfort issue but wasn't sure about the speed issue. Either the new bike computer is rigged or I'm riding considerably faster on every ride and that makes me very happy. As I said, I'm in love with my bike, a Museeuw. If you're just looking for bike at a price you can brag about, this isn't the shop for you. If you're serious about riding and care about improving, ATA is the place to get the best pro bike fit and purchase a bike to fall in love with. read more