I came in for a Brazilian wax around 5 PM on November 17, 2025. The building was clean, I was…read moregreeted right away, and the acting manager took me back for my service. She gave me a moment to get settled before starting, which I appreciated. The wax itself felt a bit rough, but nothing out of the ordinary. I was on the phone with a friend to distract myself, and I began to notice she kept going over the same areas repeatedly, almost as if the wax wasn't grabbing the hair. When she finished, she let me check the results--and that's when I noticed that about 75% of the hair was still there, just broken off the way it looks when you shave. I tried to discuss it with her, and she attempted to go over the area again, but the wax still wasn't picking anything up. I was disappointed and asked for a reasonable solution, especially since I now have to wait for the hair to grow back to at least 1/2 inch before anyone can fix it. She told me she couldn't offer a discount and that I was still responsible for the full balance. When I asked to speak with the manager, she told me she was the manager and that the head manager wouldn't return until Wednesday. When I asked for their contact information, she refused. After pushing the issue and explaining my concerns, I was eventually offered a free service. Overall, the service was poorly done, and as a loyal customer for years, I'm extremely disappointed. My wax feels prickly--like porcupine quills--and that's absolutely not the result I expect from this place. So disappointed.

I've been here a number of times and every single appointment has been stellar!…read more The rooms are comfortable and clean. The staff is friendly and professional. I've gotten a Brazilian every time I've visited and I've been so happy with the results. I also appreciate the wax they use as I feel like it works a lot better (and causes less pain) when compared to competitors in the area. Highly recommend you check them out!

To be clear, this is not a review of the service. I HIGHLY recommend Tiana at the Union Ave…read morelocation. She is the best. This is a review of the business, both corporate and Memphis franchise ownership. I signed up for S Pass and didn't use it as much as I thought I would, ending up with over $300 in credit for services. I asked the manager if it would be possible to pause membership and still use my credit before resuming. She told me that she could remove my payment method from the account, the membership would still be active, I could use my credit, and add a payment method back later on. Perfect. Except that not only did this suspend my membership, and so did not work the way it was explained to me, in the intervening month the entire program was discontinued. Corporate headquarters informed me that (though when signing up for the Pass there was no indication that I was entering a contract with anyone other than the corporate entity), they took no responsibility for this or the fact that there was NO NOTIFICATION of the termination of the program sent to members. They flatly refused any assistance and told me it was the Memphis franchisee's responsibility to resolve the issue. I called the manager again. She returned my call saying that I could at least begin paying the monthly fee again and not be out the over $300 that I had lost. I went into the store to do so and had booked a service as well. When I arrived, I was informed that I could not, in fact, do this. I was provided a free service that day (the manager, to be fair, was as helpful as I think she was able to be at this point), but am still out a fair amount of money. I hate that I cannot continue to visit Tiana for service - again, she is fantastic - but I cannot give business to an establishment that wouldn't even offer to split the difference on a gift card to keep a loyal customer.

the technician who gave me the wax was very professional and helped me through it. I would like to…read moretry it again someday even though it was very painful (low pain tolerance) . the vibes are nice and relaxed, clean. good value for the money.

This place is relatively new to the area. It's beside the Las Delicias where the Escape Rooms used…read moreto be. This was my first time seeking a wax in Memphis and I'm glad that I stumbled across this place. When I walked in I was greeted with a warm welcome from the receptionist. She scheduled my appointment; I received a email confirmation and multiple text reminders. The decor is comfortable and cute. They have snacks and water available in the waiting area (no wine). Brittany did my wax! She allowed me to express my concerns and she kept the conversation flowing. They don't use waxing strips and it was the most painless Brazilian I have had thus far. It's so smooth and the skin is soft; no remnant wax. Will be returning in 4 weeks!

Love KD, and the front staff at wax therapy studios. Absolutely recommend will never go anywhere…read moreelse for my wax

Lotty is AMAZING ! She has consistently done an excellent job on my eyebrow wax & tint and eyelash…read moreextensions. My lashes are so full and look so natural. I get SO many compliments! The facility is always clean, serene and relaxing. Book her!

From the owner: Beautiful Transformations was born in 2010 with the vision to transform you from the outside in. We…read morewant you to walk in confidence. When the outside appearance is well kept, you begin to feel good on the inside. This is "Where Beauty Transforms" and "The Metamorphosis Begins".