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Ann Summers

3.6 (5 reviews)
Open 11:00 am - 5:00 pm

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Bravissimo

Bravissimo

(3 reviews)

£££

One of the most important things I learnt from my mum is the importance of a good fitting bra,…read moreespecially if you're bigger than a C! It's all very well buying yourself a pretty bra and knicker set every few months from Zara or H&M but they almost certainly won't last and don't fit properly, which makes your clothes fit badly and essential could give you back problems. I came to Bravissimo with my sister, on the advice of a friend to get a proper fitting and invest in some 'proper' bras (call before and you'll be sure to have somebody help you). This shop is for people size D and above, not people who need egg warmers like me, just so you know. The girl who measured her was really down to earth and made her feel very comfortable, She told her where she was going wrong, i.e. wearing bras too big, and suggested some brands that would do her justice. She bought 3 bras for under £100 but worth every penny, her whole shape and posture has improved.

Selling lingerie, swimwear and specially fitted clothing for big boobed women, Bravissimo is like a…read moresecret club, hidden away from the prying eyes of North Street passersby. The shop front is comprised of a door and then stairs to the unknown, a world only open to ladies gifted with a Dcup or more. Upstairs you'll find a wide selection of bras and support clothing, all quite expensive but very good quality and there's no frump involved. They do cup sizes right up to K and offer free non-obligatory fittings which you can either walk in to or pre-book. The staff are very responsive to customers wandering up from the downstairs entrance and trot over to assist, and are particularly helpful if you're not sure what you're looking for.

Bravissimo

Bravissimo

(19 reviews)

£££

Fitzrovia

I'm actually going to get quite emotional writing this review. Sad but true that a good underwear…read moreshop can do that to you! Any woman who has a large cup to small back ratio (sorry fellas you may have to tune out for this review!) will understand the frustration of a normal underwear fitting room where the bra fitter tuts at your tits and trys to squeeze them into a small triangle of fabric. This shop sticks a finger up and says "F You!" to all those shops, welcoming the big bosomed girl with open arms. My mum has ordered me underwear from here online before and it's expensive but to get the write size it's totally worth it. Now I had never actually been in this shop until the dilemma of swimwear and a beach popped up. In a panic on the phone to my Mum she suggested I go to this shop and actually speak with them here to see what they could do to help. It was amazing! I gave them simple instructions, my size, I wanted to cover as much skin as possible and I wouldn't wear black. So off my sales assistant trotted only to return with a selection, that's right a SELECTION of costumes all in my size! I was not made to feel awkward or uncomfortable, no one tutted at my boobs and they even truthfully told me which ones looked best. It was like shopping with a friend without the friend actually being there. I walked out £60 lighter but a hell of a lot more happier about myself. Don't let bra shopping be a trauma, don't get upset and frustrated. If you have boobs, bring them here, they'll be well looked after - I promise!

I love this shop. It's both a Bravissimo and Pepperberry shop, i.e. it sells both underwear and…read moreclothes for women with big cup sizes (DD upwards) and small back sizes (from 28). Most retailers assume top heavy means fat, so their clothes just aren't cut to fit or flatter, whereas this is a shop that understands big breasts. The staff here are lovely and will do their best to make sure you leave feeling fabulous. If you go for a fitting (booking in advance is advised!) you will be well looked after, but if you're just trying on a bra off the shelf from upstairs, you will have a wait if you're after some help, as the fitters will generally all be very busy. I wish the shop stocked a wider range of, well, everything. However, if you need to order something in a particular size, the staff are really good at finding you something else to try on just to get the sizing right, so you can then order with confidence. Ordering does seem to take a while, but click and collect is free, which is great. The full collection can be seen online. One of the main reasons why I love this shop is the assistants actively recommend you try on your click and collect purchases so if you need to return anything, you can do it then and there to save carting your purchases home and back again. They will then repackage up your buys for you. Bags are paper, so no 5p charge. I wish returns were this easy everywhere else. If you want a second opinion, the staff will give you an honest one. There's always a lot of chatter going on at Pepperberry and Bravissimo (it's not unheard of for random people to join in a conversion across cubicles if it's something they feel they can help with) and the staff will not suggest you buy a bra or dress that does not do your chest justice. They want you to look good and feel like you look good. I'm not sure whether there's a big staff discount or the employees just love Bravissimo and Pepperberry because they're all top-heavy too, but they all have a really good knowledge of the different stock from personally having tried it on and/or bought it. They're not just sales people, they're customers too, and that's really important, as it makes them come across as genuine. Anyone who is a DD+ should become a Bravissimo girl. Anyone who is a DD+ and lives in London should visit this shop. I recommend it wholeheartedly - excellent customer service.

Ann Summers - adult - Updated May 2026

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