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    Boux Avenue

    4.5 (2 reviews)
    Open 9:00 am - 6:00 pm

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    Bravissimo

    Bravissimo

    3.3(3 reviews)
    34.4 mi
    £££

    One of the most important things I learnt from my mum is the importance of a good fitting bra,…read moreespecially if you're bigger than a C! It's all very well buying yourself a pretty bra and knicker set every few months from Zara or H&M but they almost certainly won't last and don't fit properly, which makes your clothes fit badly and essential could give you back problems. I came to Bravissimo with my sister, on the advice of a friend to get a proper fitting and invest in some 'proper' bras (call before and you'll be sure to have somebody help you). This shop is for people size D and above, not people who need egg warmers like me, just so you know. The girl who measured her was really down to earth and made her feel very comfortable, She told her where she was going wrong, i.e. wearing bras too big, and suggested some brands that would do her justice. She bought 3 bras for under £100 but worth every penny, her whole shape and posture has improved.

    Selling lingerie, swimwear and specially fitted clothing for big boobed women, Bravissimo is like a…read moresecret club, hidden away from the prying eyes of North Street passersby. The shop front is comprised of a door and then stairs to the unknown, a world only open to ladies gifted with a Dcup or more. Upstairs you'll find a wide selection of bras and support clothing, all quite expensive but very good quality and there's no frump involved. They do cup sizes right up to K and offer free non-obligatory fittings which you can either walk in to or pre-book. The staff are very responsive to customers wandering up from the downstairs entrance and trot over to assist, and are particularly helpful if you're not sure what you're looking for.

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    Bravissimo

    Bravissimo

    4.2(22 reviews)
    27.3 miStrand, Covent Garden
    ££

    The lovely women working here were nothing short of fantastic. So kind, attentive, & willing to…read moreanswer any question you may have. Also, as someone from the US, I haven't been able to try on bras in a store back in America since I was maybe 16. So coming here and having a wealth of options was honestly overwhelming, but soso healing. Your boobs are normal!!! The people at Bravissimo help you remember that

    LOVE LOVE LOVE this company! I owe the fact that I can stand up straight to them! I usually buy my…read moreBravissimo bras and swimsuits online and the only physical store I've been into is this one at Covent Garden. The store is easy enough to find and is nicely situated in Covent Garden which is great for shopping and eating. The store is bright, well presented and the lay out is good. The downstairs fitting area is very luxurious with lovely décor and a nice couch for bored husbands/boyfriends to sit and wait. The staff are plentiful, very knowledgeable and extremely polite, professional and friendly. I went to be measured as I realised one day that I had absolutely no idea what size I was and that every bra I owned was rubbish and didn't support me at all. The young lady assigned to fit me was very friendly and asked if it was OK for her to be in the changing cubicle with me whilst I was trying on bras which I thought was a refreshing change from the M&S fittings I've had where the assistant will just barge in on you no matter what state of undress you're in. Bravissimo don't believe in measuring women with a tape measure as apparently this is not at all accurate. They do it mostly by eye and it's a real skill. The girl who was fitting me told me it was her first time and when she called her supervisor to check if she'd made the right decision in determining my size, she had got it spot-on and I was very impressed! As it happens, I had been wearing a 38D when in fact I was a 32GG! Once we knew what size I was, she asked me what kind of styles I liked and went to fetch me some things to try on. I can't fault the quality of service at Covent Garden in the slightest. Where the store does fall down is firstly in the organisation of the stock on the racks. On the day I went, it was early and there were hardly any customers yet all the stock was completely out of order. You would think all the sizes would run from smallest at the front and have the biggest at the back. However, once I knew my size I had to spend ages going through the racks checking the labels on every single bra because they were all over the place. The second problem I have with this branch is that there was not a lot of selection. There was only a teeny tiny fraction of items available in the store that are available on the website and in the catalogue. There also didn't appear to be much of the newer lines in the store - a lot of what they had there seemed to be from the last catalogue and not the most recent one. However, you can order anything you want for home delivery and there is no delivery charge if you order in-store. Lastly, knickers. On my visit to Bravissimo in Covent Garden, every time I found a bra in a style I liked and spent ages rifling through all of them to find one in my size, I could never find any knickers to match. It was very frustrating and I ended up ordering most of the stuff that I had gone all the way from Hackney to Covent Garden to buy and bring home.

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    CA4LA

    CA4LA

    4.7(11 reviews)
    29.2 miHoxton
    £££

    I dropped some major coin today on Pitfield Street…read more Within one block I got my hair done (ESHK Salon), a hat to go on top of it (CA4LA), and then some lovely gifts and lunch at Pitfield. Literally...within one little street there are just so many ways to spend hard earned cash. Such is life. Sometimes you want a ridiculous hat. Ok, so its not really that ridiculous, a beautifully handmade knit cap with fluffy ball atop it, just perfect for the days when you don't wish to do your hair, but need to look presentable. In a burnt orange with brown "floof" certainly I can pass as...not only passable, but fashionable. At 71 quid, let's hope so. I poked around for a bit more looking for a few gifts, but couldn't find the "just right" things for a few others on my list. The gal working was quite nice, the selection luxurious but down to earth. Things of course are a bit pricey, but it's surely one of the most charming hat shops in all of London. A shop entirely devoted to hats. Imagine it! Imagine them. Draped over antiques, displayed artfully in trunks, laid neatly on the counter. If you couldn't find something to cover your head here...you probably could not find it anywhere. I'm going to cherish my purchase (my gift to myself this year!). *Japanese designers. *No refunds or exchanges, no kidding.

    This wickedly kitted out shop in Shoreditch, with its very own wild boar bedecked in a fun party…read morehat, is a must-visit if in the area. With plenty of celeb clients, its one of those little gems that is definitely hidden away, but which stocks the best merch. I frequently visit and occasionally by from them, both for myself and as presents for friends and family. They are not the cheapest but then they aren't quite Philip Treacy prices either. If you love hats, then you have to check out Ca4la.

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    Boux Avenue - lingerie - Updated August 2026

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