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Allegria Bridal

4.5 (128 reviews)
PriceyBridal

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Recommended Reviews - Allegria Bridal

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I was visiting Boston in September 2020 and decided to visit this bridal store. I went in and was instantly impressed with Julie, so much so that I purchased my dress from them. I knew that would mean another trip back up north from Atlanta, GA but I didn't care. I went back in March and all the staff were very friendly and accommodating. I was able to get all of my alterations completed within the week I was up there. They offered to ship my dress to me (for a nominal fee) so I did not have to worry about dragging it through the airport. My wedding day (May 28, 2021) was simply amazing and if I had to do it all again...I would trust Allegria Bridal with my special day all over again.

I went to Allegria for my wedding dress and had a great experience! I was able to make an appointment right away, went with my bridesmaids and friends, and was well taken care of by the staff to look through as many dresses as I wanted. I was on a budget and they were very accommodating in helping me find something beautiful that was still within my budget - off the rack. It was a really fun experience and they were able to give great suggestions for accessories as well. I would highly recommend going to Allegria!

Christina D.

I purchased my wedding dress from here and I was floored with the service. Erica helped me select my gown. She was funny, patient and genuine. She made my experience way less stressful than I thought it would be. I was stuck between two dresses and she calmly laid out the pros and cons of each and gave her honest opinion, regardless of pricing. I was so impressed with Allegria I came back with 3 of my bridesmaids (also they give you 15% off bridesmaid dresses if you get your gown there!) Our consultant Kaitlyn was fabulous - funny, calm, and attentive. She helped sort out a color gradient dilemma and showed us plenty of options. We laughed the whole time and had a ball. I would highly recommend looking for a gown or bridesmaid dresses here. The prices can be on the higher end, but the service is amazing and the people are wonderful. All staff I encountered were kind, patient, helpful, and very genuine. Thank you Allegria, Erica, and Kaitlyn!

I came home to Boston to shop for a wedding dress for my April 2021 wedding in Los Angeles. I had an image in my mind of exactly how I wanted to look on my wedding day, but I couldn't quite find it at any of the three salons I visited. Allegria was my last stop, I described to Barb what I wanted, and she nailed it! I was looking for a long-sleeved, lace A-line, and had previously refused to put on a strapless gown. Barb had the vision and creativity to put me in a strapless dress and then show me how the designer could make a long-sleeved bolero to go on top. The gown and bolero ended up absolutely seamless, including the buttons we had added on, and I never could have come up with this piece on my own. Barb went out of her way to make sure I was 100% satisfied and I'm so grateful that I trusted her with my dress. The pictures speak for themselves! I also can't write this review without mentioning Luciane, the alterations expert! She worked around my schedule (I flew back to the East coast for the alterations process) and accommodated me by having my fittings and completing the alterations all in one week. She is friendly, detail-oriented, and masterful at her craft. Lastly, I'll note that Barb and the whole Allegria team made the cross-country shipping process so easy--my dress arrived in perfect condition and in plenty of time for my wedding. I'm glad I went to multiple salons because I got to enjoy the experience of trying on dresses, but if I had to recommend one salon to anyone in New England, I'd send them to Allegria!

Judd Wadell Dress from Allegria Bridal
Jennifer K.

http://www.allegriabridal.com/ The service here is incredible. No pressure. Laid back. Quiet. The girls really know their stuff when it comes to the quality, timing, etc. The have a really wonderful seamstress as well. They carry lines from several different designers - and feature Judd Waddell... hit them up during their Judd trunk show.

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She was so helpful, so knowledgeable and made many recommendations including changing the way my bustle came to make it more beautiful

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Ask the Community - Allegria Bridal

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Vows Bridal  - One of my favorites

Vows Bridal

4.3(645 reviews)
1.6 mi
•$$
32 years in business
Certified professionals

I don't even know where to begin expressing how grateful I am for the team at VOWS. I had my first…read morewedding dress try on experience at VOWS, and had three more appointments after my initial visit to find the perfect dress. Mandy bent over backwards to answer all of my questions and concerns to make sure I would be 100% confident in my decision when I finally said yes to the dress. After purchasing my wedding dress, two months later my dad went on hospice, and we had to cancel our dream wedding. We ended up planning a small ceremony with only 10 days notice, but my original dress hadn't arrived yet. When my mom called VOWs and explained the situation, they immediately stepped into action with so much compassion and generosity. Without hesitation, they began searching for a dress in my size that I could wear straight off the rack, so I could still have something special to wear on such an important and emotional day. It wasn't just about the dress, it was about how deeply they cared and how much they deeply wanted to help during a really difficult time. They made me feel supported, understood, and truly taken care of when everything felt overwhelming. The second dress was absolutely perfect, and I'll forever associate it with such a meaningful moment in my life and with the team who made it happen for me, my husband, and my dad. This shop goes far beyond just selling dresses. They show genuine kindness and heart. I will never forget what they did for me, and I cannot recommend them enough to any bride.

The best bridal shopping experience ever. I went to several other shops and nothing compares to…read morehere. Their selection is amazing and they have such a wide variety of designers, styles and price points. Huge shout out to Mandy! She made the entire process amazing from start to finish and truly went above and beyond to help me find the perfect dress.

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After the Dress - Come in to After the Dress for a memorable experience shopping for bridesmaids dresses and mother of the bride/groom dresses! 617.744.0152

After the Dress

5.0(2 reviews)
1.6 mi
•$$

Olivia is great. The shop has everything you could need for a wedding party or mother of the…read morebride/groom. I was able to find the exact look and color I wanted for my bridal party. She checked to make sure to show me what each dress I was interested in would like in my chosen color. Her prices are fantastic too. I am a bridesmaid this fall and she had the same dress available to order but at a 25% savings. I definitely recommend After the Dress!

We had a fabulous experience with Olivia at After the Dress! Not only was the store beautiful, but…read moreshe had a huge selection of bridesmaid/mother of the bride/groom dresses which made the experience even easier! Olivia was extremely knowledgeable about all of the dress designers, fabrics, and various colors that all of the dresses were available in. She was able to answer every question that we threw at her (and there were plenty)! In my experience, the bride wasn't 100% sure of the type of bridesmaid dresses she wanted us to wear for her wedding, but with Olivia's help we are all able to agree on a dress and we all left loving the dress and feeling good in it! For a group of 6 very different women to all agree on the same dress and actually walk away loving it is a testament to the incredible selection that Olivia has to offer and her dedication to helping you find that perfect dress! I will absolutely be coming back to Olivia for any other weddings I may be in and someday, my own!

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After the Dress - After the Dress carries Sorella Vita, Bill Levkoff, Theia, WTOO, Dessy, Mon Cheri and more!  617.744.0152

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Bridal Reflections

Bridal Reflections

4.3(26 reviews)
1.8 mi
•$$

I highly recommend Bridal Reflections for bridesmaid gown shopping…read more I went there today, to pick out a gown for an August wedding. Anita, the owner of Bridal Reflections, is amazingly helpful and sweet. She runs her business out of her home (above a dentists office), so don't be thrown off when you get there. The entire second floor is filled with amazing dresses. The selection was better than any bridal store I'd visited before. The bride to be had a specific gown in mind for me to wear and Anita found it immediately, and then spoke on the phone to another bridesmaid who lives in North Carolina to order the same dress for her. The prices were much less than other bridal stores. She passes on the discount she gets from having a home based business straight to you. I paid a deposit using my credit card. She asks for half up front, and half when the dress arrives. I hope to bring my own bridesmaids to see Anita when I get married next year.

If you like your bridesmaids at all, you'll find your dresses at Bridal Reflections. My 2nd maid of…read morehonor gig this year required me to hunt down a specific dress (Bill Levkoff.. last wedding they were at David's Bridal). The other bridesmaids are in Nevada, Missouri, Texas, and Virginia and we were just going to do a bulk order, but I didn't have money at the time so the bride let me order mine on my own.. "It's okay if it's not dyed with the other ones.. I mean the maid of honor can be slightly off color, right?" Well that line worked. After calling at least 4 other places in the area, I spoke with Anita of Bridal Reflections. BR is Anita's business that she runs from her home in Watertown (she also has a place in Belmont where she shows dresses I believe). Seemed semi-strange at first, but we're all trying to make a buck these days and I'd heard good things, so I went ahead and bought it with Anita. She gave me the sweetest price too. Probably about $40-60 less than her competitors (and she told me prices without sounding exasperated). I don't know remember if I told her about my lack of funds or if she could sense my desperation, but she told me I could pay for half of it now and then pay for the rest when the dress arrived. Amazing. Seriously amazing for those of you who know about my 3 apartment debacle from this summer. Fast forward to a little over a month later and the dress arrived early! Anita came to the rescue again. When she found out I was having issues getting down to Watertown and that I would be taking a bus, she wouldn't have it. She took my credit info over the phone, charged me the balance, and shipped the dress that day. I received it by the end of the next business day! Seriously, Anita is the nicest wedding affiliated woman I've ever met. OH and I almost forgot, last time I chatted with her, she recommended a woman she's been working with on alterations for forever. I haven't chatted with her yet, but if she's been working with Anita.. she's gotta be good!

Ceremony

Ceremony

4.3(70 reviews)
3.5 mi
•$$$

So happy I found this bridal shop! I first visited after a long weekend of dress shopping in…read moreBoston, and had scheduled Ceremony as my last stop because I was really excited about the selection on their website and wanted to save the best for last. I definitely had the best experience of the weekend here. Before visiting, you use their online portal to select your favorite dresses from their collection. When I arrived, you could tell that the stylist had spent some time reviewing my choices and really put some thought into how to structure the appointment. I tried on all of my favorites, and also quite a few of her recommendations in similar styles. I loved so many of the dresses I tried on, I'd say their collection is trendier than a lot of other places I visited, but still has some classic styles mixed in. While my other appointments were pretty hit or miss, basically everything I tried on here was high quality and so beautiful. The store itself is really pretty too, it feels super high-end and relaxing at the same time. There's a private room with a changing area for the bride and seating for guests, and it seems like they only do one shopping appointment and one dress pick-up appointment at a time, so it's really private. The prices were fair, ordering and dress pick-up process was seamless, and the staff was so helpful along the way. They don't offer alterations in house, but have two preferred tailoring partners they can refer you too. I picked my dress about 10 months before my wedding, and had to pay a small rush fee to get the dress in time, so make sure you plan way ahead. Loved the experience overall and am so so happy with my dress. I've already been recommending it to all the future brides in my life!!

Alix gave us the most wonderful wedding gown experience. As the mother of 2 brides, I have now been…read moreto a few bridal shops for gowns and Ceremony was by far the most wonderful. The boutique is lovely is a simple and elegant look. Alix asked all the right questions and really quickly honed in on what my daughter felt the best in. We did not feel pressured but did feel very cared for. I cannot recommend this shop more highly!

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Beautiful new location!

Bride 'n' Belle Boutique

Bride 'n' Belle Boutique

3.7(160 reviews)
3.7 mi
•$$

I needed a dress in two weeks and the wonderful ladies of shop made it happen! Not only did they…read morehelp me find a wedding dress, but they altered it in time too! All my wedding guests couldn't believe I found a dress like that in two weeks and how well it fit me. My cousins had planned their weddings on regular timelines and both got their beautiful dresses here. I didn't think such a nice store would be able to find me something (and alter) in such a short time line but I'll forever be grateful I went I loved my dress and absolutely recommend this store, thank you thank you Theresa, Val, and Debbie for your help

We booked an appointment here during an extended visit I made to Boston because my MOH had heard…read moregood things from a couple of folks. We had a few appointments and I had a couple of plans with family and friends as well in a short time. This must vary based on who you get so YMMV but my experience was incredibly frustrating and a nightmare. Negative customer science and I cannot recommend this place as it seems the issues extend beyond the reported seamstress issues. Come if you like to be hot, thirsty, and frustrated while shopping for something that will cost a couple thousand dollars. *** My friend made a few different appointments for me. Some sort of glitch must have happened but only for this shop and none of the other shops. The appointment booked in PT time zone not ET and because it's in Boston... we all only looked at the confirmation and reminder that said 11am. My friend had noticed the time of 11am but that it seemed like the store opened at noon the night before so it was too late to call to check so we got up early after a late night to head over since it was almost an hour away and I'm definitely not a morning person on a weekend. Of course, we get there and it's closed and I call the number on the front door sign and leave a voicemail. We go on a side quest and come back half an hour late hoping to catch someone and stay for awhile before leaving. No luck. We head off for lunch with a friend and I call again around 1230 to figure out what's going on. Voicemail. A bit later they call back and say got your voicemail and don't know but you're not in our book at all for today and the tone was pointed. What? At this point, I'm incredibly frustrated. No apologies to say hey clearly there is a glitch but let's figure it out. Instead, a terse we don't have you in our book at all. Awkward pause. Do you still want to come? Internally, no but I am in need of a dress so I ask what times are available. It was like pulling teeth. She seemed so annoyed and asked me what time I want to come. We eventually schedule an appointment but I already had a bad taste. I drive back an hour from another commitment and arrive a few minutes late. She doesn't even greet me initially. My friend is there and greets me and catches me up that she's been looking at dresses for me to help get me started. She's great. I don't want to be here at this point especially since it felt as if our person was also standoffish. She finally introduces herself but throughout the visit I cannot help but compare her with the other employee helping another bride's mother. The other woman was friendly, encouraging, and had a few suggestions. My experience did not feel friendly. She helped me in and out of a few dresses but did not seem to understand what I was looking for. I didn't find too many things of interest but don't really hold inventory against stores because it can be pretty variable and unpredictable as to what comes in and what gets scooped up by others. During this process though, another bride comes in. She tries dresses on and was directed to stand on podium we were using so I was standing there waiting while I'm not sure what our person was doing. Did they overbook? In any case, the other woman noticed and offers the other bride's podium for us to see how the dress looks. Our person later suggests I can look through what's on the rack so I start flipping through. At this point, she decides to try to engage me in the time issue. I haven't even raised this with her because I'm just trying to sort out my existing frustration that's been further amplified because the place is hot with no air flow. I'm thirsty, tired, and frustrated. She now states that the time issue wasn't on their side as they had us down for a different time. Wtf. Earlier she told us we weren't even in the book. We figure out the time zone issue and she even says I'm not trying to argue with you but it's not on our side. Lol. I've had enough at this point so I say I don't think it's worth is discussing this at this point. I then stop flipping through the dresses and look at my friend and we leave. Wedding dress shopping is supposed to be fun. You're supposed to feel excited and supported not attacked. It's pointless trying to argue with someone who is not trying to solve something with you but trying to blame you. How hard would it have been to say hey clearly something went wrong and let's figure it out together? Anyways, terrible experience. Never coming back. Not recommended. Have been to 4 other places and they were all pleasant to visit even with varying levels of hospitality. Tulle is a place that does it right. I also liked Marry and Tux. They all reached out ahead of time to personally confirm the appointment, ask about vision to start brainstorming on dress matches, and were super friendly. These other places also felt cleaner and nicer.

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Anthropologie Weddings

Anthropologie Weddings

4.2(69 reviews)
4.0 mi
•$$

I was really hoping for a warm and supportive experience at Anthropologie Weddings in Chestnut…read moreHill, especially since I already feel anxious about shopping. Unfortunately, it felt more rushed than I expected. I didn't feel very heard during the appointment, and the overall tone came across as a bit judgmental rather than empathetic. Wedding dress shopping is such a personal experience, and I was hoping for more guidance and reassurance. That said, if you know exactly what you're looking for, they do have a decent amount of options. For someone who doesn't love shopping, though, it ended up feeling more stressful than special.

My daughter made an appointment for when she was visiting this coast, and as required selected…read moreseveral dresses in advance to have waiting for her to try on during our visit. Despite nearly three weeks advance time, she was notified two days before the appointment that several of her selections weren't available. For this, and for having only a small part of the online options actually in the store, I'm deducting one star. Aside from that, our experience here was great! Her bridal consultant (Ashley?) walked her through the racks pulling out dresses she thought might work, and listening closely to my daughter's likes and dislikes. She did focus mainly on "bridal" options, but my daughter also picked out a few from the less formal "reception" collection that were viable choices. We liked the wide price ranges to pick from to try on, but we're a bit disappointed that there were more polyester and fewer silk dresses in the mix. We (me, mother of the bride and the maid of honor/sister of the bride) appreciated the offer of prosecco at 10:30am! It was so fun watching the consultant cinch and pin the dresses to give us all a sense of how each dress would look. And of course to begin to imagine our baby in any one of these! After the hour & a half appointment, the bride got only a little pressure to buy, and left with a card listing the 2 dresses she really liked and was still considering. Since the wedding shop is housed within a "regular" Anthropologie, on the way out my elder daughter and I stopped to try on options for us - and we each bought the dress we'll be wearing on the big day! What a fun first wedding dress shopping experience!

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Allegria Bridal - bridal - Updated May 2026

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