I swear it was literally the night before that I was looking at this shoe company online, seeing they had a Georgetown store planned, and thinking I'd rather wait and try them in person as opposed to ordering online. And then the next day I'm walking through Georgetown and there they are, their first day open for business in the old Ben and Jerry's space near Wisconsin and M. Surprise!
What one gets from their website is that they're a New Zealand/U.S. company that makes general-use, nondescript-looking athletic and casual shoes from natural materials that are very comfortable. Some have wool uppers, some are plant-based (the shoes all come with woolen insoles). The salesperson I met was able to recite pretty much everything from the website, but there wasn't a ton of extra help that I needed. The store is fairly minimalist, with some displays on their shoe materials and a few seats, plenty of staff, and not a lot else.
Buying shoes online is normal enough these days, but I do prefer to try things on in person as return shipping is a hassle. Notably, Allbirds has a 30-day return policy, and they welcome you to wear the shoes and give them a real try. I was also told that if you buy Allbirds online, you can return them to the store in person. I think that's relatively unlikely for me, as the out-of-box comfort on these shoes was very high. I'm not reviewing the shoes here, but I liked them and I'm looking forward to giving them a try. Notably, they did not have as many color options in-store as online, so I may also buy a different model in a limited edition color online, and bring it back here if it doesn't work out.
Actually purchasing a shoe was done by iPad, which took a bit (and I think they must have got my email wrong as my receipt never arrived). At least for now, they are offering a nice-looking reusable bag with DC labeling and a free pair of extra shoelaces with purchase (apparently only if it's a running shoe?). It's an interesting business, a direct to consumer model with only a few stores. I was in New Zealand not long ago, and it is always nice to feel that our city is as cosmopolitan as it is; now we have a piece of NZ (they would say "N Zed") here. We'll see how my shoes feel after thirty days, but I think it's the right business in the right spot. read more