Below is an excerpt of a more in-depth case study of Aldi perfomed by the 2o5 group, but the tldr is Aldi is great!
1.) Lower prices, especially on staple items.
In a game like grocery, price is often the deterring factor, and here is where Aldi comes in the clutch. From eggs and milk that are generally at least 25% cheaper than most large chains, to health foods, dressing, vegetables, almond milk, cheese, meats, nuts, frozen goods, and pretty much anything else you would need that come in minimum 15% cheaper, the price points at Aldi are a no-brainer advantage to shopping. While not every item will be cheaper, and there will be some speciality and specific items they do not carry due to their design, most items are available and significantly cheaper.
2.) Actual really good random weekly deals. and overall selection
In addition to very low prices, Aldi has not only a very well rounded selection of the essentials, but also has weekly specials that are legitimately good deals, from electronics to furniture to all the between. They will also occasionally carry name brands at a lower price and items like flowers are consistently half the price of conventional stores. While Aldi does not overwhelm you with numerous choices and brands, for most items you can choose between standard or organic if appropriate. Should I also mention Aldi carries quality beer and whine for reasonable prices.
3.) Employees are well-rounded Hustlers
Despite the fact there never seemed to be more than 6-10 people working (probably more), every single person there is always working very efficiently and focused. In fact, on average I would say that Aldi has the fastest cashiers of any grocery store. While I've never timed it, it seems that their rate is no slower than a cart a minute. Even with the occasional long lines, generally I'm in and out of lines very quickly. Even the people stocking and working in the store seem to be far more focused than any other store. Perhaps due to the smaller size and lower product ambiguity of the store, the people generally woking seem much less lackadaisica and wondering you might see at a Walmart or larger chain.
4.) In and Out Fashion of the store.
Most grocery stores are designed by sociopathic business people who want to keep you inside the grocery store as long as possible, wondering for items, throwing 1000 bright colored ads and discounts aimed directly at your dopamine receptors to get you feeing like you are in a casino. They put the eggs 400 yards away from the vegetables and you essentially become forced into getting your 2000 steps for the day if you want cheese and apples together. Aldi does not do that shit. For the most part, once you know the layout of the store, everything is always in the same place. In addition, Aldi does not carry 1000 competitor brands and used less products in the store. In about the size of a square basketball court, Aldi ranges 3 rows with about 7 isles of 90% of any food you would ever need, and 100 % if you have a normal diet. Instead of a 60 yard line of peanut butter and popcorn choices, Aldi has about 1-3 choices of their different in-store brands. While there remain choices for things like gluten free, the store is not bloated with unnecessary product lines and gimmicks to keep you wandering. In addition to the fast lines, the actual layout and product placement and arrangement is meant you keep you moving and on your way.
5.) Customer First Design and Experience
-minimalism and leanness for the sake of the customer.
-At first, things like paying 25 cents to rent a cart, having to pay for bags, and bagging your own groceries can seem a little underwhelming. After some understanding however, it all made cents.
- I realized Aldi does not have the problem of stray carts or any sense of confusion or carelessness with how they interact with the store. The quarter rental is such a genius tactic because it organizes and attaches carts to customers in a way that is efficient for customers and store staff. Not only do they not have stray carts in the lot and someone who has the push them in, it keep the inside of the store uncluttered and eliminates any confusion in the cart adoption process and user flow.
- In regards to priced and customer bagging, I realized that this allows for not only maximum cost reduction in all their food, but also encourages eco-friendly bag reuse and speeds up the check out process for all parties involved. By saving X dollars on buying bags that are terrible for the environment, they can pass those sayings onto consumers.
- overall layout and selection aids to customer easy decision making and logical arrangement. read more