I visited the store around 5:30 PM on 01/10/26 looking for a specific camera accessory for a camera I had purchased elsewhere. From the start, the interaction with the employee, a caucasian lady with curly hair, was unwelcoming and dismissive. When I mentioned I hadn't purchased the camera there, she responded with "oh, that's weird," in a rude and condescending tone. When I asked if they carried the part I needed, she spoke over me and repeated herself in a curt manner, offering little help beyond saying they could order it. When I explained I needed the item within 24 hours, her response was, "oh yeah, that's not gonna happen," again delivered rudely. From the moment I walked in with my young son, the overall tone and customer service were poor. Camera accessories are not inexpensive, but respectful service should be standard regardless of where a purchase was originally made. I will be taking my business elsewhere read more

The staff here are so patient, informative, and helpful! I got the camera i have been wanting for so long. They helped me locate a camera with a short wait and were helpful with everything i should get to go along with it. read more

The service was quick and helpful, the woman who helped me was so kind. They had lots of film to choose from and they gave me recommendations as well. Their prices are reasonable and I'm excited to be back again! read more

Great place and the employees are VERY knowledgeable! Every thing what you want in photography is here . Prices are great too. I don't mind driving 2 hrs to go here ! Love my new camera thanks guys read more

Fast and friendly service. I just went in for a sensor cleaning and I wasn't in there longer than 5 mins!

I was so nervous to go in because I don't know that much about film. The associate (I forgot his name but he had reddish brown curly hair) helped me and was incredibly kind and explained everything to me. They have so many film options and he helped me choose the one they worked best for me. He answered my questions about my particular camera and seemed so excited about cameras. This place is amazing. read more

1st time coming to Action Camera. Awesome place and very friendly, professional staff. Coming from Elk Grove but it was worth it.

I'm very pleased to be able to purchase the Fuji XM5 camera here without any markup. The shipping was really fast, and I'd also like to thank Melinda for her prompt response. read more

I own a Nikon P950 that needed a firmware update. I called Nikon tech support and after being on the phone for over 1 1/2 Hrs, and trying multiple things the update did not work. I went into action camera, and they figured out my problem with-in 5 minutes and updated my firmware. The new location is large and a massive selection of items. They have photo classes. The price of the fixing my camera could not be beat. I purchased another memory card for my camera. I definitely recommend Action Camera for photo and video needs. read more

With a few hours to kill before picking someone up, I wandered into the dazzling new camera gear showroom, the largest in Northern California. It was a photographer's paradise where I got my hands on the Canon C70, Canon R5C, and Sony FX6. The savvy salesman equipped me with lenses and batteries, giving me free rein to explore. As a bonus, I scored some cool Canon swag. The experience was a blast, and I couldn't resist buying a Manfrotto Cine bag in medium size--impossible to find anywhere else but at Action! read more

Action Camera - Free Anker adapter for Canon Canera to IPad or IPhone - Photography Stores & Services Near Me - Rocklin, California

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We talked to Lily before we went into the store. She was very helpful. Once we got there she walked us through everything we wanted to know. She even introduced us to the Canon rep that we there that day. She was transparent with everything and didn't try to up-sell us where we didn't need it. None of the staff ever talk down to us. We got similar pricing to what is on the internet, but with better service and value. If you have not been to their showroom, you should go. Not only do they have great selection, but there are classes you can take. We happened to be there on a day when another company was buying used equipment. The transaction was seamless. The 'voucher' was just like cash at the register. Thanks! read more

Ive been renting from Action Camera for some time now and I must say that the experience and staff is always great whenever I walk through the door. The advice and support is top tier, in fact Lily at the front desk was really nice and helped me with a decision that saved me on one of my shoots! read more

Great store, super helpful staff. Very Knowledgeable. Highly recommend stopping in! Always willing to answer photography and video questions and has a great selection of new and used gear. read more

The return policy is trash! Recently moved to a neighboring city and wanted to find a local camera store. I made a purchase not considering or even thinking that they would have a 7 day return policy. I came in on day 10 with an unused item and was told that they would give me store credit only and charge a 15% restocking fee. Ouch!! Makes it extremely hard to support a local camera shop when they have horrible policies like this. I put back the additional items I was going to purchase and kept the one I wanted to return. Now searching for a new local camera shop or will just use Amazon unfortunately. read more

I cannot say enough positive about my experience with Claire at Action Camera. I am brand new to photography, pulling out a 10 year old camera from storage and trying to take sport pics of my kid. From the first phone call where I inquired about renting a lens to spending close to an hour with me explaining my camera, ideal settings for ideal situations. She never made me feel less than for asking so many questions, she was patient and incredibly knowledgeable as well as willing to teach. I will say that the store was pretty quiet/well staffed for that time of day as all the other customers in store appeared to be receiving the same valuable service. Im a fan!! read more

Ellie and Claire helped me out with a gift for my wife and found the perfect camera for her. They're both a pleasure to work with-fun, full of smiles clearly quite knowledgeable. The new location is amazing! It's big and well lit. They have the studio, a separate classroom and a ton of space. I'm excited to see how Action Camera decides to use it all. read more

What can I say about all of them, their amazing! Every single one of them has always help me out with anything that I need and they have competitive pricing and I will always shop local. Not only for that reason but because they go over and beyond every single time I need something whether it's little or small. Here's a great example, Ellie helped me out while I was looking for some strobe lights for a Christmas shoot that I was doing, but they only had one in stock, and I need it two. The second one was supposed to be there on Monday but UPS was lagging so she talked with the distributor and got me a loaner for the meantime until it comes in. They will always be my go to! read more

Action Camera - Photography Stores & Services Near Me - Rocklin, California

Great staff. Very knowledgeable about cameras. Has an extensive inventory of cameras and supplies.

I have a busy Ebay store, and suddenly one day my CANON A1100IS pictures wouldn't load in my laptop. I have used and love this camera's performance for years. I contacted Canon for an update on drivers, and they said camera discontinued, no new drivers, old drivers, or updates. WHAT TO DO??? Called Ellie at Action Camera. She said there are no new 'point and shoot' cameras, so bring my laptop and camera in and they would see if they could help. When I got there, she was at lunch, but Alison offered to help. She was fantastic. Explained the camera companies don't make 'point and shoot' cameras anymore, because everyone uses their cell phones for pictures. Makes sense. She figured out a "work around" for loading my existing camera's pictures in my laptop. And she took the time to write it all down for me so I am able to load pictures for my listings in my Ebay store. She offered me an 'open box' camera someone had returned. I was going to make this purchase till she told me that loading the pictures from THIS or any other new camera would NOT be able to be done the simple old way I used to load them. I would still have to use her "work around" to load pictures, which is about 15 steps, compared to 3 the old way. So a new camera wouldn't cure my problem. She understood my reasoning on this thinking. Alison "made my day", as she gave me information so I could continue listing in my Ebay store. She took the time to write it all down for me in very easy to follow directions. When I am ready to purchase a new camera, I will definitely buy from Action Camera, because of the wonderful service provided by Alison.......Linda C. read more

Amazing staff, selection, and service. Very knowledgeable and plus they rent out equipment!

Terrible customer service, they are nice when you spend money with them but try to take as much money away from you when you return Bought a lens for 1500 and I lost the plastic covering over the lens that was in the box and the box was scuffed up before I got us and they took away 200$ just for that Would not recommend this place to anyone read more

Action Camera - Return Receipt - Photography Stores & Services Near Me - Rocklin, California

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I went in looking for a lens for my wife's camera. I don't know much about lenses or cameras, but the staff was super helpful and took time to explain the different options available. No heavy sales pitch, no pressure. They genuinely seemed more interested in getting me what I needed and not just making a sale. Very refreshing!! read more

Drove here from Sacramento because website says they do camera repairs. Arrived and staff says they don't do any repairs. Fix your website!

Action camera went above above and beyond excellence for me and my family I'm very excited to say that we had some duplicate pictures made from 1980s and 1970s they did an amazing job and got them back to me quickly and an amazing fashion I'm very happy with the work they do and I would definitely go back or refer them to anybody in my family or friends that I know read more

Staff here is friendly, approachable and informative when you have questions regarding your camera. Prices for lense rental is very affordable. I will definitely be back to take some of their offered classes they offer. read more

It's time to stop hounding the camera forums for biased reviews and superficial insights from douchebag wannabe's. Instead point your attention to a real store with real people. Explore the various camera bodies and lenses first hand and build an opinion for yourself! Under new management, Action Camera continues to cater to all my camera needs. They've cleaned out my Nikon D90 and Canon 5D Mark II to new condition, diagnosed my lenses, offered me a wealth of genuine advice, test thousands of dollars worth of equipment, and even thrown in some goodies in my bag after a purchase -all free of charge! The whole staff is extremely helpful and kind, but Remick seems to be the one who I'm always in contact with when I stop by. Big ups to Remick for always being so nice and for continuing to school me on anything that has to do with a camera. Recently I've also noticed their prices have been very competitive to those found on the internet. Some prices even undercut those online shops while also delivering the satisfaction of instant gratification. And with all that Action Camera gives us for free I feel we ought to give back. Time to get up on your feet and support your local camera store! read more

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The staff at Action is fantastic- they have a depth of knowledge about a variety of products and have advised me on the best equipment for multiple projects of mine. Without fail, their advice has been sound and I got the desired results; I could not be happier with their service and expertise! They are very accommodating with available rentals, and even offer classes and videos that have introduced me to new techniques and inspired future projects. COVID: staff wears masks at all times, respects a 6ft distance, and I saw them sanitizing countertops and pens when I was last in which is a small comfort these days. Last bit- the customer service in the store has been great on each visit. I am greeted often and quickly seen to by an employee asking how they can help. read more

My husband found an old camera we had and realized it had photos on the disk. The camera batteries had leaked inside camera so we couldn't download photos. Action Camera was the closest to us. Jason was so nice and was able to download the photos onto a flash drive. He only charged us for the flash drive. The service was wonderful and helpful. I would recommend this store to anyone looking for great service! Thank you Jason! read more

The staff at Action Camera is the best! They were helpful, knowledgeable, & kind. I will be signing up to take some of their classes & plan to visit their store many times in the future! read more

It's nice to talk to professionals who have been in the field a long time and not some rude teens at Best Buy or something... We bought two cameras here for our office a couple years ago and I called this week with an issue. (I am NOT a photography pro). Pete spent a long time on the phone with me patiently explaining what to do, what buttons to push and why. I was pretty impressed he explained it so well considering he couldn't see the camera or what I was doing. Anyhoo, I was able to resolve the issue with his help and we were back taking photos in no time :) Great customer service! read more

Great experience! Highly recommended! I have slides from the 1950's and Action Camera has been the only company which could digitalize these slides with great quality! Great customer service and care with these priceless memoirs! Thanks Action! Your satisfied customer-Mary read more

I just came into the shop because I've been experiencing issues with my memory card - my cannon E40 hasn't been reading/formatting my cards for quite some time. Ellie was so sweet, she helped me out by cleaning the card slot and adjusting the coils free of charge. She resolved my issue for me within 5 minutes. Highly recommend coming here with any camera related concerns or if you want to browse some awesome cameras/lenses/equipment! read more

I will say it over and over that I love going to brick and mortar businesses over online any day (except Christmas shopping ). I went into Action Camera and the sales guy was prompt and friendly. I told him what I was looking for and he actually went for a more affordable option over trying to sell me the most expensive item! I was impressed. He let me guide the sale and I got exactly what I wanted. Doing this review a little late and I feel terrible that I forgot the young man's name. But, he told me about stacking and man am I intrigued to try it! He was very informative and just an all around great customer service rep. Action Camera, you have done a superb job picking your staff!! I look forward to getting all my photography needs taken care of at your store!!!! read more

I have been purchasing camera equipment at this shop for over 15 years. Not tons of stuff but at least $10,000 worth over the years. I bought a D200 and lenses back when it came out and I pre-ordered and purchased a D4 when they were released along with several lenses and accessories throughout the years. I really try and support this place because it is a local shop and with Pardees gone we have no other option, yet time and time again I am disappointed. When I picked up my D4, it was like I was buying a block of cheese. No discussion, no conversation, nothing to make me feel like the $5000 I just spent was appreciated. Maybe $5000 is not a big purchase to them, but for me it was significant. Throughout the years coming in to check things out and pick up small stuff, they usually point to where something is, like lens caps, photo paper, etc, as opposed to coming out from behind the camera and engaging in a conversation. After coming in to have a sensor cleaned and being turned away because the battery was not fully charged (By the way that was not the issue. When the D4 is in network mode the sensor cleaning option is grayed out. I figured that out when I Googled the problem sitting in my car.) I could have just gone back in and had them clean it, but it was the final straw of less than stellar customer service. From looking at the other reviews I can see that I am clearly in the minority and I would rate it a 1 star, but with so many 5 stars I am giving them the benefit of the doubt, this is just not the store for me, which is unfortunate as I now have to shop online. read more

This review was long overdue. Totally a cool place. Action camera has been a great asset to our small business in getting our cameras repaired and get a new gear when we need to increase our arsenal of equipment. I was a little bit hesitant to buy any camera gear from a local camera shop as I thought their prices were going to be out rages. They ended up being about 20% less than some Amazon prices and B and H photo. we have had two cameras sent back to Canon through action camera and it didn't even take three weeks. If you are looking for a local camera shop this is definitely the place. Thanks guys you have been a big help. read more

Action Camera - Canon 16-35 L. = Amazing. - Photography Stores & Services Near Me - Rocklin, California

I have been here numerous times, and they have definitely saved my butt a few times. They have a good selection, and good prices. They are also one of the very few places locally where you can rent camera equipment. read more

I went to Action Camera yesterday because I was shopping for tripods and wanted to see what 'Action Camera' had to offer. There was a female employee up at the front counter. When my friend and I walked in a man came up to the front and she excused herself to the back. He asked if we needed any help and I said we were just looking. The man proceded to STARE at us the entire time we were in the store like we were going to steal something. I was wearing jeans and a t-shirt and my friend was wearing shorts and a t-shirt and we were carrying no bags of any kind. I don't know where a person dressed like us would even try to conceal something from there to steal. At one point while we were looking at the tripods he walked over and started tighening up their attachments to the display while STILL staring at us. Even when I was standing in front of the glass counter and looking at the camera lens on the wall (completely out of reach) he stared at me with a not-so-nice look on his face. I understand businesses have to worry about people stealing from them and want to keep an eye on them and I am fine with that. This went WAY BEYOND that. He made me and my friend feel very uncomfortable and insulted. This is a small store and it would have been very easy to 'keep an eye on us' without being over the top. I spend a lot of money on cameras and equipment. I had thought I would probably make my next purchase of a $400-$800 tripod at this place. After this incident I will NEVER spend money here. EVER! RUDE RUDE RUDE RUDE!!!! read more

Preston saved the day! Had an old Kodak that my 90 year old Dad loved and within moments had it repaired! He truly saved the day. So grateful and highly recommend this team if you have camera needs of any kind. read more

Took my non working camera into Action yesterday. The man who helped me was friendly and obviously knew what he was doing. He discovered the problem, explained it to me, took things apart, cleaned them up and tested the camera. Fixed. He would accept no payment for his time. A truly class act and a place I want to shop. For anyone who needs camera or camera accessories I would highly recommend Action camera. Top notch customer service! A+++++ read more

Great customer service! Brought in an old Ricoh camera i came across and a nice gentleman walked me through how to operate it and how it works. Left with more knowledge than I did when i walked in and enjoyed the laid back environment here. Check them out! read more