Great selection for team wear or personal wear. Plus an Awesome selection for items that you may…read moreneed for team practice or for your own personal workout

From the owner: At Elsmore Swim Shop we sell top-quality swimsuits and training accessories from Speedo, TYR, Nike,…read moreArena, Dolfin, Adidas, Finis, Finals, JOLYN, Mizuno, and more. We also offer the finest custom suits available from Q Swimwear; you think up the design and we will get it made for you! We are a full-service apparel provider as well featuring Under Armour and Nike apparel options along with dozens of other popular brands. We offer in-house embroidery and printing services for whatever your team or individual needs! Elsmore also offers team fittings, sizing kits, and consultation.

Recently stopped by with my wife while exploring the shops in Lake Geneva. We saw that there was a…read moregreat sale going on inside because they were trying to get rid of all their summer items since fall is in full swing. This store had a lot of break clearance items in the back! They had a great selection of fall apparel and accessories too when you first walk in. It's a popular store, so there was a lot of people here. We saw that the store had changing rooms too. Store was very clean and well organized. Prices here were a bit High. Overall, it was a great store worth checking out.

Goods are priced at 200-300% markup for those with deep pockets vacationing or visiting their…read moremillionaire lake summer homesteads. For sportswear without a silver spoon or olympic sponsorship, head to the basement or back rooms for discount bins and racks. Sean Payne (Mr Lake Geneva), keeps everyone happy and is ready to help. Also ask about paddle-board rentals!

Always greeted with a smile! Great downtown store with a large selection of clothing, shoes, gifts…read moreetc. Even have Berks, sunscreen, trial maps. They got it all.

This store is such a hidden gem. They have some amazing outdoor and athletic gear, which many times…read moreis only available online. They have a giant sales room with some amazing deals and a huge selection. We got some super comfortable sweaters and smart wool shirts for a great price. The staff is helpful and kind as well. Would highly recommend checking them out if you need some outdoor gear or are in the area

I am grateful to Shane and his staff for their knowledge and customer service. As a 60-year old…read morerecreational swimmer, they listened to my needs and provided several options to help me feel confident and empowered. I am back enjoying the water again! Thank you Simply Swimming!

Buying a swimsuit is never easy. As a short, mature woman (age, not behavior), I find it very…read moredifficult to find something that is both comfortable and attractive. We all have body image issues and they all come out to play when you put on a swimsuit. This store is aimed at the competitive swimmer but they have a wide range of attractive, comfortable suits for all ages. I was the only customer in the store. I had amazing service from the woman that assisted me. She pushed nothing but gently made suggestions. About 20 suits later I found the perfect suit for me. This is the second time I have purchased a suit here. All the suits are high quality and made to last. The prices are reasonable. I can't believe that I never cried or gave up. Having personal service made all the difference!

Bought a few shirts here. Within a week all were unraveling at the seams and are basically…read moreunwearable. Save your money and walk past this tourist trap

I had never been here before. After being pregnant and nursing for a long period of time, I came…read morehere looking for bras on a Saturday. I wrote my name on the sheet. It stated to write your name on the sheet and they would call your phone number if you stepped out. I came back, after a few minutes they called the name after mine. They never called me. I got a fitting. I had $250 worth of bras. Of course the bras felt great in the 5 minutes I wore them. I take responsibility for buying the bras before I went out of town, which didn't give me a lot of time to try and return. The sports bra, I brought back because you could see the seems through workout shirts. Upon taking the tags off of the padded t shirt bras, and wearing for more than 5 minutes, it became evident the cup size was too big. I went back, she resized me a cup size smaller and then changed out one of the bras. I still had $160 worth at home. Again, the new bra felt great, but upon wearing it, it was digging up my arm pit and the other bra I couldn't return since she took of the tags. I have a 1/4 in red line on my torso from the bra being so tight. I am out $240 and a $85 gift card (which I have no use for, because no one can fit me), and no wearable bras. I had to make 3 trips to the store, Including the most recent one 4 days after buying. Money is very tight and I could have really used the $320. I do believe they should stand behind their fittings. Never again. In the future, I will order off Amazon (same bras), try, on and return for a full refund.

Every time I shop at Allure I've experienced excellent service, and today was no different. They…read morehave a great selection of products in a wide range of sizes. I would say most items are on the higher end of the price range, but the investment is worth it. I appreciate the loyalty program and the promotions throughout the year.

I don't know how to rate this, so I went with the middle of the road. I've been there 4 times over…read morethe past week (during published open hours), and it's been closed each time. Phone is not in service with no further information. I'd love to make an appointment if need be, but am unable to do so. I've heard and read so many great things, am a "challenging fit" due to disability, but I guess I'm outta luck.

Cannot get a hold of them via email or phone. Live an hour north so I would rather know they're…read moreopen and still up + running before I go. When open it's a wonderful shoppe. Keep your personal size forever. I might risk it they are that good. I know I'd be disappointed if they were closed though and drove all that distance.