If You Love Beer, You Love 8-Bit
Their Angle----------
8-bit Aleworks was formerly called "8-bit Brewery". While I personally like the "flow" of "8-bit Brewery" apparently many people out there have a skewed perception of what a brewery should be. Unfortunately Arizona breweries are notorious for being breweries PLUS restaurants. 8-bit is a brewery in the purist sense. They offer beer - outstanding beer! If you want food you're welcome to bring it. Also, Friday evenings now have a regular food truck that stops by which I'm told is pretty good. Oh yeah, they also have this 8-bit video game thing going on... At first sight, I felt the 8-bit theme was a little gimmicky. I'm a moderate video game/comic nerd and let's face it, the 8-bit thing has been done before. All types of businesses try to capitalize on the iconic style hoping to inject a shot of nostalgia into their offerings. BUT... for 8-bit Brew-*ahem*- uh... Aleworks, the 8-bit theme works. It makes complete sense because it has a way of making visitors feel at ease. Whether you're an extreme nerd, have a touch of a nerdy side, or are somewhere in between (like me), 8-bit Aleworks theme makes it feel like a place your friends would think up.
The Beer----------
Um... what can I say. Ryan (owner) knows what he's doing. To start off there are 4 beers that are always available (aside from some unforeseen mass influx of patrons). All creatively named with nods to classic games: White Mage (my personal favorite), Black Mage, Hoppsassins Creed... Speaking of Hoppsassins Creed. This was the first ever IPA that I've actually enjoyed. Sorry, I know IPAs seem to be the latest rage with the kids these days, but for the most part... yuck. Not my thing. This IPA though, was so smooth without sacrificing a robust range of flavor. Lastly, Ryan has a few seasonal or "experimental" offerings (a word he used). But don't get me wrong... these are WELCOME experiments! I sampled a little experiment he calls "The Hefe Is A Lie" (if you don't get the game reference you don't deserve to know.... ok, ok, from Portal). I cannot remember the last time I was blown away by a beer. It's been a long time... I could not leave the place without buying a growler of the stuff to share with family and friends. I really hope he decides to do more once the batch is gone.
The Service----------
Ryan is one of the guys. He's a genuinely nice, accommodating guy and I would go out on a limb that he takes pride in his nerdy side too. His wife is just as pleasant and it's apparent that both are extremely hard workers. You really can't get better service. These people give great service because they treat you like you're a friend coming to hang out. I don't think it would be possible to get bad service here.
The Establishment----------
The place was immaculately clean, and they are hard at work continuing to develop the look and feel of the interior. My first visit yesterday still had a tinge of paint from the freshly blue west wall. I hear some awesome vinyls are coming today that will turn it into a Super Mario Bros scene. All the people I met there were extremely nice as well. Again seemingly fitting somewhere on the nerd plane, it felt like you could talk to anyone in there about Zelda or Star Wars or Rampage... in fact we talked about all those things. Again, the 8-bit theme isn't just a gimmick. It works wonders here, allowing the owner to be creative and allowing patrons to settle in and enjoy themselves. Lastly, I must comment on the location. It's, in a word, unfortunate. Don't get me wrong, I PERSONALLY love the location. I'm a west-sider (not that kind) and I love that the place is in Avondale. But it's a well-known fact that, while the west will often venture over to the east for dining and drinking, the reverse is not so common. 8-bit is also tucked away behind some warehouses and what appears to be a lot of empty office suites. Again, great for me and everyone else who's found and adores this place, but it raises concern that long term stability could be an uphill battle for them.
Wrap Up----------
It's clear that 8-bit already has a small devoted following.
And no wonder... they're great at what they do: epic beer in a relaxed, welcoming environment. We'll just have to see if this following is vocal and proactive enough to combat the location issue by promoting it to others. I would encourage anyone on the west side to stop by and I would say east-siders you're really missing out if you don't take a drive every once in a while. For me, I think I've found my new go-to spot. I'll be there again tonight. read more