Zaxby's is a franchised chain of fast casual restaurants. The first Zaxby's opened in 1990, in an 800-square-foot building near Georgia Southern University in Statesboro, Georgia, by childhood friends Zach McLeroy and Tony Townley. Its headquarters is now in Athens, Georgia.
Zaxby's offers chicken fingers, chicken wings, sandwiches, french fries, salads, and appetizers. Chicken wings are my favorite. They provide high quality chicken wings with different flavors, such as buffalo, barbecue, and spicy. They taste quite delicious. Zaxby's offers different kinds of drinks from the Coca-Cola company.
The first Zaxby's restaurant I visited is on State Bridge Road in Johns Creek, Georgia. The restaurant is very clean and close to my home. The staff is very kind, and one of the employees was my classmate at Johns Creek High School. We were very close friend. My parents and I love Zaxby's and often have lunch there.
After I moved to Statesboro, Georgia, I found a Zaxby's restaurant on the campus of Georgia Southern University, which is located on Chandler Road. All the dining halls were closed during the Independence Day holiday, so I had dinner and lunch at Zaxby's every day. When I walked into the restaurant, the staff greeted me. All of the employees were very friendly. The inside of this restaurant was very beautiful and clean. Additionally, the bathroom was very clean. The walls were wood paneled, and the chairs were also made of wood. Some of staff were students at Georgia Southern University. My favorite foods in this restaurant were the barbecue, spicy, and buffalo chicken wings. These orders came with celery and sauces. The chicken wings and celery tasted very delicious. I could also choose between boneless and traditional wings. For most of my meals, I ordered the "Wings & Things" meal which includes wings, chicken fingers, crinkle fries, Texas toast, celery, ranch, and Zax sauce. The staff asked me which sauce I liked, and I said that I liked the Nuclear spicy sauce. This spicy sauce was my favorite. After I paid for my food and got my receipt, the staff told me I could do a survey online and had a chance to win $1,000. I thought this was a good way to improve their customer service.
Zach McLeroy and his best friend and business partner, Tony Towny, matched the investment to open the first Zaxby's in 1990. Zaxby's became one of the fastest growing chains in the country. Their sales grew 16.6 percent in 2012 which was faster than their rivals such as Chick-fil-A and Popeyes. They introduced a premium salad line in 2004 to appeal to female customers. McLeroy and Towny knew their business was more focused in the Southeastern United States, so the company expanded into Texas, Utah, and other western states. They expanded to Texas in 2008. McLeroy expects Zaxby's will finish the year with about 600 locations, and it is rapidly on its way toward meeting that goal, thus demonstrating their company's success.
The first Zaxby's outside of Georgia was opened in Bowling Green, Kentucky in September 1994. Zaxby's now operates in 15 states including Alabama, Arkansas, Florida, Georgia, Indiana, Kentucky, Louisiana, Mississippi, Missouri, North Carolina, Tennessee, Texas, Utah, and Virginia. This demonstrates the popularity of Zaxby's in the United States.
All people who love chicken will value Zaxby's, especially students and businesspeople. Students and businessmen are very busy working, so they usually don't have much time to cook. It's very convenient to buy some meals in fast casual restaurants such as Zaxby's.
However, lots of people don't like Zaxby's, because of its drawbacks and limitations. Some people like eating foods in the car. Burgers and sandwiches can be easily eaten in the car, but chicken wings cannot. There is too much sauce on the wings, so they can make your fingers sticky and dirty. If you order something at Zaxby's, you do have to wait, because the chicken is not pre-cooked.
Zaxby's is making advertisements and creating sponsorships to attract more customers to eat in their restaurant. Lots of stars have been seen eating Zaxby's menu items, like Penny Marshall, Cindy Williams, Bobby Allison, and Diana DeGarmo. In October 2008, Zaxby's was featured as a restaurant on the streets of Los Angeles in the video game Midnight Club: Los Angeles. Zaxby's is also found on the campuses of lots of colleges, like the University of Georgia, the University of Alabama, the University of Arkansas, Duke University, the University of Virginia, etc. Zaxby's also sponsors some football and basketball teams, demonstrating that Zaxby's is becoming more and more popular and famous. read more