Stopped by today to browse the shop with our toddler... he was DELIGHTED to find so many official…read moreNYC subway trains that fit with his train tracks. There are LOADS of toys, games, scooters, etc... you name it, they've got it. They also do gift wrapping!

I needed a specific toy that was sold out in stores and they had it. So I went. The store is very…read morewell stocked with toys that people want, well organized, cheerful and bright. Excellent customer service and free gift wrap on purchases over 10$. They have a website too. Located on W 15th street between 5th and 6th ave. Basically not too far from Union Square station or 14 street F or 1-2-3 trains within walking distance.

Hidden gem of a store with great hostess gifts, greeting cards, etc. The owner is so sweet and will…read moregift wrap any purchase.

I love this gift shop!! The selection and service are excellent. Make a note now, so you don't…read moreforget, because when you need a gift, or something out of the ordinary, come here. Gifts for all, from babies, brides, adults, card players, wine themed gifts for wine lovers, hair accessories, loud, personal safety alarms, pillows with clever sayings, artwork, practical gifts, AND LOVELY GREETING CARDS FOR ALL OCCASIONS....to everyone else...something for everyone! I had the great pleasure of meeting one of the owners-what a delight, Leigh Anne was welcoming and so kind and helpful. Fine customer service does certainly exist here :) And, complimentary gift wrap for items purchased here! Also, a gift wrapping service available for a fee, for items not purchased here. A few months ago, I had seen a NY1 news story on TV, featuring this lovely, small gift shop, and I knew I had to visit. I loved an item shown in the story and I wanted to help support small businesses, so I finally made it over to this gem of a gift shop. It's like a hidden secret, for those in-the-know, because ...You won't actually see inside the shop from the street level. See my photos, and you'll see the folding board sign with arrows letting you know where the entrance is on EAST 53rd Street, between 2nd and Third Avenues....walk down a few metal steps, and follow the arrows, to this very special gift shop. And, if you're wondering what item brought me to the shop, it is the very popular, fantastic umbrella that LOOKS LIKE A WINE BOTTLE!!! It is NOT GLASS. The umbrella is housed inside what appears to be a wine bottle. It is a very well-made umbrella, with great quality spokes. There are wonderful colorful designs. I have a royal blue "bottle case" with dogs and cats, love it!! Everyone who sees it LOVES it!! Such a clever umbrella!! And, I bought another in colors of brown, black, cream, with a black/cream houndstooth design. There is a great selection, and no surprise, this item is one of the most popular gift items. I gifted myself! You can too! Who deserves a gift more than you today?! And price points are quite reasonable. Gift yourself!! LOL I also bought 3 hair clips, and I'll be back to buy a few more. The quality is very nice. I used to have very long hair, to my knees, so I'm particular when it comes to hair accessories, I'm looking to make sure the edges on the clip are finished, not rough so that it does not damage my hair. I was so happy to find an assortment of various sized clips. Nice quality. And I didn't have to hunt for them in various drug stores or other specialty shops. Years ago, the best clips were made in Paris, France. These days, you can find nice quality hair clips in various shops. How convenient that I found some good clips here. I'm writing this September 2025, and my best advice for those who may celebrate birthdays, and holidays with fun gifts, visit this shop. If you keep a gift closet , stop in here, for sure. And if you have space to keep just one gift on hand for unexpected situations, then come here, and buy the clever wine bottle umbrella, because it is the coolest gift for a man or a woman. FOR HOLIDAY SHOPPERS--start now, it's okay to start slowly, but start, and then, by December, you will be done with your holiday shopping. And you will have less anxiety, less stress, and be calmer each day. :). And for 2026, buy a gift a month, and you'll be all set by the 12th month, and you won't have big end of year gift bills. LOL. It can be your NEW PLAN FOR GIFT-GIVING. And less stress. And much more fun!! Start here, start now. Enjoy! There is lots to see in this wonderful gem of a gift shop. Have fun!

I am extremely grateful for this place…read more I have Knuckles the pig, a beanie baby, since 2001. For 20 years my piglet never got a "bath" haha. There was signs of wear and tear, definitely. Regardless, this piglet is still the most comforting inanimate object I've ever owned. I am grateful for my other half to find this place and even though they kept Knuckles for awhile, the result was amazing. Knuckles was clean, more plump, and more huggable. They extended his life for 20 more years, haha. I am extremely grateful and thank you for doing what you do!

Should be a no star rating -I had a horrible experience with this company…read moreand found them to be very unprofessional! My doll (old - my mothers) was returned with the head broken and instead of trying to find a solution or caring this happened they conveniently put the blame on me. There was no accountability! I do not recommend them or recommend sending them anything precious. Only deal with them in person.

I loved the Fourth of July decorations at Memoirs of New York! The red, white, and blue…read moredecorations made the store feel festive and welcoming. The displays were beautiful, and the atmosphere was perfect for the holiday. It's a great place to shop for unique New York souvenirs. Highly recommend visiting!

This tiny little gift shop is packed with all kinds of souvenirs, from keychains and T-shirts to…read moreplenty of other unique items. There was a great variety to choose from, and the prices were very affordable. The gentleman running the shop was friendly and generous, making the experience even better. Overall, it's a great little store, and I'll definitely be back!

Great products and absolutely FANTASTIC customer service. Was trying to ship cross-country last…read moreminute before Christmas, I inputed the wrong address so I contact Lucky Wang the next day and Emily personally went to UPS to fix my error after having already dropped off my shipment, AND she saved me about $40 on shipping. A true independent business that cares about their customers--will definitely be shopping here in the future and highly recommend supporting them!

This is such a cool children's store!!! They have beautiful clothes for young children and tons of…read morestuffed animals. The windows are always full of great clothes items to give as gifts. Wish I were a little kid again....

Such a cute ideas for the 50th anniversary. Because videos said it was held at the Nordstrom…read moreFlagship store, I thought it was be a bigger shop. The Hello Kitty Pop-up was smaller than I expected. Lots of cute selections for accessories, stationary, clothes, and room decor. Prices were quite pricey. Lastly, service of the workers were very kind and gentle.

I came to this pop-up on the later end of its stay. When I went there was alot on sale which was…read moregreat. But not much to choose from unless you wanted to spend over 200.00 on clothes... There was a jacket there for over 1,000.00 and shirts and dresses from 100-600.00. No Thank you! But I did end up getting a 50th Anniversary little porcelain statue and two magnets and a keychain. Still spent kinda alot for these 4 items. The Hello Kitty section was one floor. And the wall paper was fun and brought you into the store. Its a spacious place just wish It was here for a longer time. It closes Sept 2nd 2024. The lady who rang me up was nice and she was nice enough to wrap my porcelain statue in paper so it would not break.

Great little shop! I had such a good experience I added them to Yelp. Perfect for last minute gifts…read moreand souvenirs. I was looking for items to thank my pet sitter back home and this place has a great selection. Great NY Yankee hats, lots of sweatshirts, mugs, statues, shot glasses, magnets, etc. Something for everyone! Excellent customer service, he was flexible on pricing for me since I bought quite a few things. Definitely open to haggling, and honestly once he came down on the prices they were very fair and competitive with the cheapest stores in midtown. Definitely recommend!

I was looking for cute hats as gifts. They have unique gift items. And a variety of memorabilia…read more I left with cute little coin bags for friends, unique magnetic bookmarks, a cute little piggy bank, and fun styled New York journal. Good pricing! Great customer service! The man even gave me and my friend a free keychain as a gift to remember the store. Definitely memorable! And I stopped at a lot of gift shops!

The best toy store in New York City by far. Yes it not FAO Shorts but let me tell you your little…read moreones will love it and Clever Monsters will be the place they reminisce about when they're older.

Fun children's toy store, nice assortment. Tough to park nearby. Has a Ukrainian book section.read more