Wow, I live around the corner from this store and never visited, thinking that it must be overpriced and never went in. This winter, I was looking for a rare item and this was the only store that looked like carried it. I was a bit apprehensive about going in, but what was I thinking! The store has totally changed my views on locally owned shops. Prices are actually not higher than the mall (Nordstrom, Macy's, etc.), the staff are actually kind and helpful, and there is a cute dog hanging out and wagging its tail! I had a great experience getting a rare item in my size at a lower price than expected, with smiles and kindness through the end of the transaction. Totally worth it, and definitely where I'll be heading from now on! read more

See all

So glad we dropped by here instead of making the trip all the way out to REI. They have incredibly friendly and helpful staff on hand to answer questions and point you in the direction of what you're looking for. We went in search of a few items to make our winter walking safer and more comfortable and found everything we needed and then some. They had lots of promotions going on and tons of high quality brands. If you're in the market for hats, gloves, coats, hiking shoes, base layers, etc etc the list goes on and on, definitely stop by! read more

Customer Service I have to upgrade to five stars after being back a few times. Great products and great customer service. You're not going to find what they offer anywhere else in town. read more

Could not ask for a more pleasant and helpful sales associate! I found the trail running shoes I wanted, they fit perfectly, and had the features I need. I tried on 6 pair in two sizes, and she hung in there while I weighed alternatives. Professional and good humored. Totally knowledgeable about the merchandise. read more

I'm a huge fan of this shop. I recently came into get a pair of shoes and the service was top notch. I left with a pair Olukai shoes that I have worn every night since I've bought them. My favorite new pair of shoes. I love stopping by and seeing all the new products and brands they have in the shop. Its really fun to learn about different brands I haven't heard before. It's so nice to have a store like this in the north shore of Milwaukee with such a large inventory. read more

Agree with the other reviewers. This is a beautiful, family run store with great products. The service is impeccable. Just prior to the Covid-19 shutdown I went for the first time to purchase a new winter coat. I tried it on in the store but after wearing it for the first time I realized that I had purchased a size too small (my fault). I went back to the store and talked to the owners who were more than happy to help but didn't have any similar jackets in my size due to being the end of the season. They gave me the option of leaving the jacket with them or processing a refund while they tried to locate one from their vendor. It was so apparent how trustworthy they were that I decided to just leave it there. In the middle of the pandemic, with I'm sure many worries about their business on their minds, the owners were in constant communication and went way above and beyond to resolve my issue. I wouldn't hesitate to shop here again! read more

One of the most pleasant retail experiences I've ever had! I was looking for a very specific and difficult to find item and was referred to Yellow Wood by the manufacturer. Debra took the time to make sure it was just what I was looking for and to research shipping options as I live out of state. It arrived quickly and made a perfect birthday gift for my husband. Thank you, Debra and team! We hope to stop by during our next visit to Wisconsin! read more

I'm a hotter and better prepared person because I shop at Yellow Wood. Cyd, Moshe, Deb, Jess and the whole team are such experts. They are so welcoming and helpful with any inquiry. I can be a little particular and they are just wonderful to work with! Great store, great products, great times! read more

My friend Gina took me to this clothing boutique that I did not know existed. They sell fashionable and technical outdoor clothing. There were a lot of of brands like Barbour and Canada Goose that I knew, but many that I had not seen before. The saleswoman, Sydney, was helpful and knowledgeable about the product as well as places to eat in the neighborhood. She was also a big advocate of wool over fleece and was happy to explain why the products were selected to be in the store. I would go back next time I need another jacket. This store offers more thoughtful options when compared to the big box's. read more

Intimate family run business. They are knowledgable about their products, helpful and encourage browsing. I feel like I am shopping in the mountains of Colorado in WI. They have a great selection of clothing and sports equipment, although they could use a bit more space. read more

So many great and eco friendly lines. I discovered Ten Tree and Groceries at this store, love it!

Local outdoors shop with everything from clothes, camping, shoes, and other outdoors equipment. Customer service is great. You get what you pay for. read more

Today we went to check out one of the newest stores in the Silver Spring line up in Whitefish Bay. Yellow Wood is an outdoor gear store with hiking, camping, accessories, and apparel. Focusing on smaller independent brands rather than the traditional Northface, Columbia, and Patagonia that are the staple of other outdoor gear stores, YW looks for companies whose mission to better the world is as important as their bottom line. I was blown away by the high quality selection of products. Topo Designs, Mountainsmith, Woolrich, Miir Bottles, Outdoor Research, and Frost River to name a few. We were making mental lists of all the great gifts for the future. The customer experience was just as pleasant. Displays were attractively designed making the products easy to see and handle. The owners happened to there as well, extremely welcoming and friendly. I would go on but you should really go and experience YW yourself!! Highly recommend. read more

Best gear store in Milwaukee even my dog loves this place . Incredibly knowledgeable with top notch gear - I bought two hyper lite mountain gear items there and I have to say the staff/ owner are very knowledgeable and simply put awesome - I try to shop local owned businesses and you won't find better owners / people than here. Great job guys expectations exceeded by a large margin !!!!!! read more

Beautiful store, great selection and extremely knowledgable, friendly and caring staff. Great place to get clothing and gadgets for yourself and your friends. And when these guys have a sale, they do not mess around. So glad they are in our community. read more

If I haven't spent $100 by the time I take the few steps from the front door to the counter, I'm doing GREAT. This place is PACKED with fantastic gear. Its a really exciting place to visit. The gear is all very carefully, thoughtfully and ethically selected. The staff are very knowledgeable, experienced and patient. The events are fun, educational and relevant. Treat Yo Self and make a visit! read more

This is as good as an outdoor shop gets. The best gear available, and great staff who use the gear. It's a more clothing centric shop than some but they still have packs and bags, climbing gear, stoves, tents, and hardware. I've gone out of my comfort zone and bought new brands here that I hadn't seen before and I couldn't be happier with the quality and fit. read more

All the gear in this store is to die for! I could happily go broke there. Better yet the customer service is superb. The staff is knowledgeable, friendly, considerate and works to match the right gear to your needs. Looking forward to my next visit. read more

Great selection of diverse outdoor products and great prices on winter items right now. Owners are there offering friendly service. Really hope they make it long term. I'll be back. read more

Any and all outdoor recreation needs you have..this is the place to look! I desperately needed winter boots fast and the store salesman was extremely knowledgeable and helpful..immediately found what a needed ( on sale was bonus!) High quality items that last..friendly and informed customer service..support local business!!! Love this store read more

Yellow Wood gets it. Not everyone wants to wear and use the mass-marketed products that every other outdoor store sells. The selection is top notch, with products from companies that are both well-established and up-and-coming. Regardless, the quality is superior. The staff is friendly and extremely knowledgeable. If you want quality outdoor gear that is top-notch, but not mass-marketed Yellow-Wood is the place for you. It's our families first stop for outdoor gear and apparel. read more