We drove in from Toledo to test drive a Forester. The sales staff were very accommodating from the start. The receptionist Janet, our salesman Tyler Andrews, sales Manager Wes Pandoff and business Manager Jason Miller. Each one was professional and friendly, we drove home a new Forester, and would recommend this dealership if you are looking for a Subaru. read more

We had a part replacement issue. I asked to speak to the service manager. He was with a customer so I left a message. I called a few minutes later and talked to Drew, the service manager.He said he would call me back after he looked into the problem. A few minutes later a supervisor called to reply to the phone message I left earlier. Later the service manager called. My complaint was resolved in my favor. I found the speed my complaint was handled was excellent, plus the fact the supervisor called to see if he could give assistance showed sincere interest in customer satisfaction. read more

I drive a Subaru and I drive a GM -- my husband and I agree that the Subaru dealer is FAR nicer, cleaner, and pleasant. The seats you wait in are comfy, they have drinks, and if the wait is going to be too long they'll lend you a car to go home in. I have a service dog and this dealership has a dog roaming around that is exceptionally well behaved and didn't try to approach my girl. They also had a bowl of water and treats for my girl. I was able to get all my questions answered and they changed my oil and did an inspection in 40min when I was quoted 1.5 hours. I also appreciate that the men I speak to do not speak to me like it's my first time learning about a gas pedal. read more

2025-07: I purchased a new 2025 Subaru from Williams Subaru, and I am 100% satisfied with my experience. Through an inquiry into a vehicle via the dealership's website, I came into contact with Paul R. Having done my research, I appreciate how Paul was transparent and fair with me throughout our negotiations - on the price of the vehicle I was purchasing, the value of my trade-in, and the price of accessories and other products I wished to purchase. I had contacted 3 Subaru dealerships as part of my purchasing process. One dealership, despite 3 emails with a salesperson, refused to discuss the price of the new vehicle I wished to purchase -- until I stopped by the dealership and gave them a look at my vehicle I was considering trading in. The other dealership I contacted, after a test drive of the vehicle, offered an out-the-door price at MSRP with additional dealer fees and add-ons. Paul @Williams Subaru was the only one willing to offer a competitive out-the-door price on the new vehicle I sought. On the date of my purchase and vehicle pick-up, arriving at the dealership within an hour of close, I threw a loop into the process -- opting for a different vehicle (due to wanting to go with another color). No small ask! Paul took care of everything, proficiently and professionally -- and I ended up driving home in the vehicle I ultimately wanted. Since my purchase, Paul has followed up with me directly to get the accessories ordered and installed. So, start to finish, it's been great to work with Paul R. on the purchase of a new Subaru. (Honorable mention is also due to Jason M. in the Finance and Insurance office, and Michelle, who is following up with me to ensure I understand the vehicle's tech and operations. They, too, were fantastic to work with in completing my purchase.) I look forward to contacting him and Williams Subaru in the future when my family purchases our 5th Subaru. read more

Not sure what the point is in having a drive in service lane for oil changes when you obviously don't have enough lube techs to handle the people coming in for an oil change. I pulled into Williams Subaru on 2/13/2026 at approximately 10 am. I was greeted right away and was asked the reason for my visit. I told the gentleman I needed an oil change and he then asked if I had an appointment. I said I thought you didn't need an appointment for an oil change and that was the point of the drive in service lane. He then told me it would be at least a 5 hour wait for an oil change. Told him no thanks and to open the door and that since it was a nice day I would take it home and do it myself. I really don't like crawling under the Outback at almost 61 years old but I will save myself a 5 hour wait and probably close to 70 dollars and do it myself. You need to either hire more lube staff or make everything by appointment only. A 5 hour (at least) wait for an oil change is ridiculous. read more

This dealership doesn't know how to process a car sale. My daughter has been trying to get her new car registered for 2 months now. All of the paperwork has been messed up since they had the wrong VIN number in the system. The state doesn't even have the vehicle in their system. Maybe they are trying to evade taxes by not registering the cars on the lot. read more

On October 10, 2025, I bought a used 2023 Subaru Crosstrek. I am satisfied with my vehicle and enjoying the process of learning about its features. The staff at Williams Subaru were helpful and friendly, contributing to a positive experience. Thank you, I love my new vehicle! read more

This dealership suffers from confused and untransparent service management. I strongly advise all travellers who value fair estimates and their time to think carefully before coming here for service. While traveling on a very long roadtrip, my car started overheating. Seeing via Google Maps that Williams Subaru was merely minutes away, I drove there and came in as a walk-in. They took my car and told me they would look at it and have a diagnosis later that day. I get a call that afternoon with a diagnosis of a major engine repair at over $7000 that would take a week to repair. I agreed to their recommended repairs, picked up a loaner car, and duly waited a week. I call three days later for an update, and they tell me that they haven't even taken apart the engine yet. I call for another update exactly a week after I brought the car in and they tell me that they haven't even started to work on it. I call throughout the next two days trying to get updates-- Williams techs don't even get the car hoisted until 8 days after I bring it in. Once the engine is pulled apart, a case manager (not the one assigned to me) calls to tell me that the problem they diagnosed wasn't correct. Rather, my engine overheated due to needing a new thermostat. There is a third repair that I would need to approve; however, when I ask exactly what it is, the representative goes quiet and says he doesn't know what it is. He told me at the beginning of the phone call that he had just spoken to the mechanic working on my car, so truly he should know. He also told me that they would need a whole other week to finish repairing my vehicle, yet cannot explain why when I ask. I pressed him for an answer, and he tells me that he will have the case manager assigned to me call and discuss it with me after he comes back from lunch. I wait a few hours, then I call and leave my case manager a message when he doesn't answer. I call several times more throughout that afternoon attempting to speak to him about this mystery repair with no success. I drove to the dealership the next morning to speak in person to the case manager about my car. The mystery repair is... a head gasket. All in all, they say that they may need more than a week to repair my vehicle. Representatives of this dealership have grossly misrepresented to me the total amount of time that would be needed to fix my car and have provided unsatisfactory answers to my inquiries as to why it has taken so long to repair my car. When I ask basic questions such as what exactly needs to be repaired, I find that it is difficult to get answers despite it being recorded (so I've been told) in a computer system that all reps can access. Between being made to think that the repair was very serious and would require specialized care, and that this major repair would only need a week, I thought at the time I agreed to repairs that getting service at Williams was the best, perhaps only option for my car. Had I a more honest estimation of the time they would actually take to fix my car, I would have called around to other mechanics in the area for other time estimates. I take roadtrips all the time, and have visited a number of Subaru dealerships for walk-in repairs around the US. I have never been to a dealership that has misrepresented estimates, shirked my calls, or made me wait longer than their given estimate for repairs as Williams Subaru has. The dealership I purchased my beloved Subaru from was chronically understaffed yet always kept to their estimated time. Williams Subaru, whom a representative told me is fully staffed, has NO excuse for not delivering the same quality service. I am very disgusted with the opaque service delivered by this dealership and strongly advise all who value transparency and their time to call around and consider their options. read more

2016 Legacy with 37,000 miles - the battery repeatedly fails, having been replaced four times. I contacted the service department at Williams Subaru, where the service advisor arranged an appointment to diagnose the issue. Prior to this, I had already discovered on the Subaru Forum that there was a DCM problem which affected several model years that caused a drain on the battery. Despite my findings, the service advisor maintained that my vehicle was not among those affected by the DCM issue, but they did schedule an appointment to conduct a parasitic draw test on my car, which would cost $180. After dropping off my vehicle, I received a call within an hour informing me that my new battery was defective and was the source of the problem. However, they confirmed that both the alternator and the charging system were functioning properly. Upon my arrival, they chose not to charge me for the visit since they had not performed the testing. Unfortunately, after replacing the battery that same day, the same issue arose two weeks later--my battery was dead, and the car would not start. I reached out to the service advisor again, but they insisted that my vehicle was not affected by the DCM issue mentioned in the Subaru bulletin and that I would need to pay for a comprehensive parasitic test, reiterating that the DCM could not be the cause. This was the very test I believed they would conduct initially. After a lengthy discussion, during which the agent again dismissed the possibility of a DCM issue, I decided to seek assistance elsewhere, as I was concerned about driving the car without the risk of another battery failure and chose not to return to Williams. I scheduled an appointment with Subaru in Kalamazoo, where they diagnosed the problem within an hour--it was indeed a parasitic draw caused by a faulty DCM. They contacted Subaru, who agreed to cover the repair costs, thoroughly checked everything else, and even provided me with a video of their inspection. The issue was resolved. Most importantly, they treated me with respect and did not engage in any arguments. I will not return to Williams for service again; it is time for them to hire service advisors who genuinely respect their customers and are willing to go the extra mile. read more

My 23 outback has been in twice because all the dash warning lights keep coming on. However the service department says they can't fix it because they can't make all the lights come on and don't know why it does it. The service advisor also failed to call me back for 6 days to tell me I can come get my car. read more

I purchased new Forester 05/24. Also purchased 2 policies for extra coverage. A week after my purchase I decided I did not need these extra policies and I made several unreturned calls and left several messages to have the policies canceled and the cost of the policies credited to the company who financed the vehicle. It's been almost 4 months and when I call the lien holder they still have not received a check from Williams Subaru. The cancellation with the insurance company was approved several weeks ago. Should I be getting interest on the unreturned amount? Probably not. I really don't know how they continue to operate with these types of discerning behaviors. Be aware should you go to this dealer that you have all your questions addressed because once you sign the papers you are pretty much on your own regarding any follow up questions or concerns. I don't know if follow up is just with this dealer or is it standard for all dealers in this state? This was my first purchase on a new vehicle in MI. Never experienced this in other states I lived in. read more

Best all around staff. If you own a Subaru you gotta take your ride here. Best service department in town. Stop in and see Park!! Makes you feel like family. read more

Williams Subaru - Front of dealership - Car Dealers Near Me - Lansing, Michigan

I have been trying since 9 AM this morning April 12, 2023 to get somebody from the service department to answer my phone call and ask one simple question how much does it cost to run a diagnostic. I have left several voicemails with no callbacks, I have called several times and all I get is a voicemail. The receptionist is no help. Do not buy a car from this place and do not take your car to this place read more

I give the service department 5 stars, as I always feel like they do a good job of explaining what is happening with my car and don't make me feel like they're trying to sell me something I don't need. I don't particularly appreciate that I'm now getting regular emails about how I should really think about upgrading to a new Subaru, but I suppose that's part of the cost of getting car care at a dealership. read more

Purchase of a car was good but ask about how long it takes to get an appointment. With all the service lights on I need to drive it for a week. read more

I have to say Paul Rawlings is probably one of the best customer service people you will ever meet. I phoned him while enroute to the Lansing area about two different models. By the time I arrived there was an email with an awesome attachment of all my pricing option nearly done in a spreadsheet. Bravo! read more

The service team at William's Subaru never fail to impress us with their commitment to great customer service. Keep up the great work! We will absolutely buy our next vehicle from Williams because of their great service. read more

Shopping for a car is exhausting, but Williams Subaru made it easy as 1-2-3! My family has bought a few cars from Williams in the past, so we decided to drive from Grand Rapids to Lansing just to test drive there. We met with Dwayne, and he was great! Super chill, not pushy, and very friendly! This was such a wonderful change of pace from the other dealers that we had been shopping at. So much so, that once we had decided on Subaru, we drove all the way back just to purchase from him. Dwayne is such a great asset to Williams Subaru, and we are so so happy with our new Impreza! read more

Got a low pressure warning on my way to the airport. Checked the tire and a nail was in it. Pulled off the freeway into Williams Subaru, explained my situation. Dominic took care of me and quickly got the tire fixed. They could have tried to sell me a new tire but repaired it for a reasonable price. The dealership was clean and comfortable. Outstanding environment and outstanding, honest service by Dominic and the other staff. Highly recommend this dealership! read more

Took my 2009 Impreza in to replace the manual transmission. Was given a written estimate of 1/2 hr. labor to diagnose. Later, received a call that it would be a week to repair and, when I asked what it was going to set me back, was told "A little over a $1,000." When the car was ready to be picked up two weeks later (a loner was provided), they gave me a bill for over $5,000! I was completely non-plussed and late for a meeting at work, so I paid and left. Did some research that I would have done if given the correct estimate: The car is worth Retail approx. $4,600. A used transmission (w/1 yr warranty) is about $2,000 at Lansing Transmission. I called Williams and spoke with Matt Williams who said it was my mistake to sign and leave. They are willing to remove the transmission if I cover the $1,000+ in labor. (It appears I was given an estimate for the labor, not the total cost of the repair--new transmission is $3,993.51). Now, I am waiting to hear from Subaru America to see what they are willing to do (and whether this 25-year loyal Subaru owner will ever purchase another one). My recommendation to Lansing-area Subaru customers is go to Dunnings in Ann Arbor or a dealer elsewhere. I've noticed that Dunnings (in a bigger market) is much more flexible when you are buying a car, and it is not that long of a drive when you factor in the premium of dealing with a bad actor like Williams. read more