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    William Dean Chocolatier

    4.6 (47 reviews)
    Closed 10:00 am - 9:00 pm

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    Macarons
    Katrina M.

    The service and atmosphere were both great! There were so many cool options to choose from (chocolate, ice cream, macarons, etc) I tried several different macarons and the red velvet flavor has a place in my heart! Lol. It's definitely a great spot for after dinner sweets cravings..I'll be back!

    Tower and tea
    Carrie S.

    We attended tea service here today! It was a chilly afternoon so it was nice to be cozy indoors at William Dean. We were given a selection of teas to choose from- black, green, and herbal - I chose Early gray lavender with milk which was nice . Each person received their own pot and preference. We the were served a tower of sweet and savories- we all loved the sweet scone, the mini quiche, and mini Wellington. The sweets were ok but a little dry- the lemon tart being a favorite. It was a filling tea service and overall a nice experience. The service was friendly.

    William Dean Chocolates
    Karen V.

    I love chocolate! The bon bons that I purchased were very good. I believe there was only 1 out of the 5 that didn't have much of a taste. That was the matcha yuzu flavor. I didn't taste the matcha tea, or the yuzu. All the other chocolate flavors were delicious. I shared them with my husband. The passion fruit flavor was the clear winner. The biscotti and espresso flavors were also great choices. The ginger pear was my second favorite, but I thought it tasted more like candied papaya. That's actually a good thing. It brought back memories of my grandmother's papaya candy. I think I was more impressed with the beautiful hand-painted bon bon shells, as well as the 65 Roses dark chocolate bar. I've never had candied rose petals in chocolate. What a great combination! We kept breaking off little pieces of the dark chocolate bar any time we needed a little sweet something. It took us a week to finish it. I'd say that it was worth it. All of the profits for this bar is donated to an organization that supports children with Cystic Fibrosis. I didn't even know about the "65 Roses Story" until looking for it later. Read about it on the CF Foundation website. The one thing that was odd is that most of the cases were empty. I've seen pictures posted with pastries & desserts displayed in them. We were there some time between 1 and 2 pm. I did see gelato, macarons, bon bons, and other specialty chocolates. They must have already sold everything else in the morning hours. I'll need to revisit this location again to try the afternoon tea.

    Afternoon tea
    Jennifer J.

    Had the loveliest afternoon tea at William Dean Chocolates in Midtown Tampa with friends today! Three tiers of pure deliciousness and thoughtful vegetarian substitutions (double cucumber sandwiches instead of the tarragon chicken salad--yes, please!). I tried a ratatouille tart for the first time--creamy cheese, flavorful veggies, and a lightly sweetened crust that was surprisingly delightful. The scones (both sweet and savory) were spot on, and of course, you can't visit William Dean without sampling their stunning chocolates and treats. The teas were perfectly brewed (I went for the mango melange herbal tea), and everyone in the party gets to choose their own. The service was warm and welcoming, and the shop itself is pristine and inviting. I especially appreciated that they let us linger and catch up--it made the experience that much more special. So glad they've brought back their weekend afternoon tea! Midtown Tampa + William Dean = a wonderful weekend treat. Highly recommend!

    Skylar W.

    How have I never popped in here to just grab a couple sweet treats?! After a lunch closeby, my friend and I wanted a quick dessert and she suggested William Dean. We filled a box together and snacked on them right outside on the lovely patio. They are all so beautiful and tasted exactly like what they were called. I really loved the cappucino one and the pistachio the best!

    Beautiful art work in chocolate
    Lara T.

    These chocolates are so beautiful, I felt bad eating them. They are all like mini works of art. I had the Creme brûlée chocolate that was delicious. We also tried the macaroons: vanilla and red velvet, which were delicious and fresh. The store itself is super clean and bright. Excellent service, she offered great recommendations regarding the chocolates as well as explanations about the process.

    Brigitte L.

    Afternoon tea! This experience is always great! Today staff didn't skip a beat. We had tea time at noon but arrived a bit early. We checked in and were welcomed by the staff. We were able to choose a table and the server came right over to take our tea order. There is a set menu for the tier of food but you do get to choose your tea and whether you want it hot or iced. They serve TeaBella tea so all is wonderfully delicious! I had the blackberry royale tea today and it was great! Great time with friends.

    Scones
    Amanda D.

    Visited William Deans Midtown Tampa location on Easter Sunday for high tea in the afternoon. Was very surprised that this place was not super busy but I was happy that we quickly got seated. It was a beautiful day so we opted to sit outside on the patio and despite there not being a lot of people here for high tea the service was rather slow. When we asked for more jam the waitress was hesitant and said they would check because they didn't have much but she did end up bringing us another mini jar. It's so odd to me if they offer high tea that they would not have additional if the parties asked for more. Especially being that we were a group of 4. I got a coconut hot tea that was amazing and I would definitely order again. The assorted items on the tray were super tasty and they did bring us little boxes for the treats we were unable to finish. Overall I enjoyed this experience and would definitely come back! If you have a picky eater this is not a good experience for them as the price per person is the same and the selections are the same for an adult or child. I do wish they offered a children's high tea option with more kid friendly options.

    Food tower served for tea for two
    Mary J.

    We did a weekend tea reservation. The food and sweets were excellent. I especially liked the savory bites which was nice surprise considering it's a chocolate shop.

    Hannah A.

    Stopped by here after exploring Midtown and seeing some people outside enjoying tea and a tower of scones and sandwiches. It looked so delicious so we decided to stop by and see what it was. Turns out it is an afternoon tea event they do every Saturdays and Sundays. The manager Susan did such an amazing job explaining the history of this small local business and gave us some samples of the gelato. We ended up buying some of their chocolates which are handmade and hand painted. They were soooo good. We are definitely going to stop by one weekend for a tea party!!

    PB Krunch, PB&J, and Key Lime macaron
    Carmen L.

    I'll preface my review by stating that I don't have a sweet tooth, but these chocolates are WOW. I got on to them because our hotel gifted us a small box of assorted William Dean Chocolates when we checked in. After doing a little research, I found out they were made locally and decide we had to visit. William Dean is located on the corner of a shopping strip mall. Very unassuming cafe both inside and outside, so don't let looks deceive you. They sell chocolates, macarons, and gelato, as well as limited coffee beverages. The service was very friendly and the lady who greeted us gave us a rundown of the options. I had the PB&J, Peanut Butter Krunch, and a key lime macaron. The chocolate bites are out of this world. You can tell they're made with high-quality ingredients. Their individual design is also beautiful! You almost feel bad eating the chocolate because they look so perfect. Again, I'm not a sweet tooth person, but put some William Dean Chocolates in front of me and I'll eat them! The cafe offers an afternoon tea certain days of the week, so call ahead for details and to make a reservation.

    Amber N.

    The chocolates are beautiful and the few that I've tried are delicious and not too sweet. They are pricey (possibly overpriced) so it's not something I recommend if you want a lot of chocolate. A few pieces are a nice treat but if you are looking for a more substantial dessert there are better options.

    Shannon J.

    We came in with a large group for Tea with a reservation. We were not told that large groups were put outside or I would have never made the reservation., Luckily they let us come inside..They have a nice variety of Tea to choose from Hot or Cold. They were served. They brought out the 3 tiered tower of goodies with mini sandwiches, quiche, scones and assorted desserts. A nice selection for all...they do not use traditional Tea cups here and you don't need a hat, it is a more modern twist on having Tea and don't forget to grab your gourmet Chocolates before you go home, so gorgeous you will not want to eat them...I have been to the other location as well and it is nice...only giving the 4 stars because of not being told about sitting outside in the heat for our group, that to me is a big deal of there was not room inside for 14 people ...everything else was good .

    Coffee gelato and sum chocolates

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    We had Sunday tea and enjoyed the assortment of finger sandwiches and deserts. Definitely for special occasions

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    Ask the Community - William Dean Chocolatier

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    Area for eating and parties

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    William Dean Chocolates - Front facade and entrance from parking lot at dusk

    William Dean Chocolates

    4.6(189 reviews)
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    Even after coming here for well over 10 years, it truly makes me feel like a kid in a candy store…read morewhen I enter. Not only are you greeted by some of the friendliest employees, you're hit with a sensory overload (in all the best ways possible). The decadent smell of chocolate fills your nose & your eyes are drawn to the display cases with literal pieces of edible art. You're going to need a minute- or five- when deciding what you want. Your eyes will tell you to get the best looking while the flavor descriptions will speak for themselves. First & foremost, these artisan chocolates are not only delicious, they're true pieces of art. The owner uses an airbrushing paint style to decorate the shells of the many amazing options. They're made by hand in-house & you can literally see how much effort is put into the product they serve. I love how many different options there are to choose from. Not only is there a great variety, they're always stocked up. Even after coming here for as long as I have, it always seems like there's something new to try. They have some standard flavors like dark chocolate raspberry, strawberry caramel, hazelnut, cappuccino & salted caramel but the true fun lies within looking at the unique flavors. PB & J, bananas foster, key lime pie, passion fruit & Mexican mango are just some to be named. They offer macrons & some of their signature flavors in bar form, as well. There's also a great selection of delicious, freshly-made gelato. Fan of afternoon tea? They host it every Saturday & Sunday with some delicious bites at a reasonable cost. Everything from the amazing customer service to the phenomenal tasting/looking chocolates makes this place a must hit. Any & every time I'm in Clearwater I make sure to get my fix. You shouldn't miss their chocolates if you care about yourself.

    Stopped in William Dean Chocolates for the first time last night for gelato and was very…read moreimpressed!! Staff working was welcoming and very polite. The gelato was excellent and full of flavor!! They had a good amount of Easter chocolate and more available for purchase for the upcoming Easter holiday. All the cases of chocolate were impressive with the selection and designs shown!! The store had a nice appearance inside and nice decor to look at during our visit. Definitely looking forward to trying more on our next visit!!

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    William Dean Chocolates - Vanilla Scones and Cheddar Gruyere Cheese Scallion Scones

    Vanilla Scones and Cheddar Gruyere Cheese Scallion Scones

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    Afternoon Tea

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    Caramel pumpkin Latte

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    William Dean Chocolatier - chocolate - Updated May 2026

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