Jaime was so sweet and helpful! Made our experience at the store great! She helped me pick out a hat, and branded it. read more

Wildfire Mercantile - Hat - Women's Clothing Near Me - San Juan Capistrano, California

My entire experience (4 separate times!) was incredible. Each time a new person assisted me - especially with stretching my new boots- no hard sell, simply kind people there to help customers. Newly minted "cowboy" James D. Frey read more

Tawnya and Cowboy Troy were the best! I wanted to find a little something for my sisters for a ride we are going on and they were so kind to help me out. love this store! only place you can get hyer boots too! which are of course the best boots of all time. read more

I have shopped Western retail from all over the country and nothing and I mean NOTHING beats Wildfire Mercantile. Most places these days are looking to markup on their big brands just to price gauge the customer. WM is a rare place that provides affordable authentic western wear. Susan does an excellent job buying real authebtic high quality boots! My favorite are G Circle for $180! Cowboy Troy knows how to fit a hat to your specific face shape and has taught me so much about how a hat should fit And what is quality and what is not! He also does a mean branding!! So many of these authentic family owned stores are disappearing so when you find a Gem like this one we have to protect it! Thank you, Troy and Susan, for creating something so special! read more

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Bought boots, jeans and a few shirts. Stephanie and Tawnya went above and beyond helping me with a great fit and a style that works for me. I would highly recommend them! read more

Great place to buy unique western attire you won't find at a Boot Barn! Jaime and Karen were extremely helpful and made it a pleasure shopping there. As a horse trainer I'm happy to support our local western shops and appreciate the warm and courteous nature of the employees. Great place and I will be a long time customer! Paul PR Horsemanship read more

Karen and Jaimie were wonderful very kind very patient very helpful. Enjoyed helping me thank you so much.

What a fabulous shop! Such wonderful merchandise. Karen, a sales associate, was very knowledgeable and helpful. I will be back for more and bring friends next time!! read more

I was walking around exploring River Street Marketplace while waiting for my food to be ready and stumbled across Wildfire Mercantile, they had the AC going during the heatwave.. I was immediately drawn in and I was mentally in the market for a cowboy hat anyways. I did a lap around the store, saw more clothing for women and I saw less boots and shirts for men. Then, I came across Julie who offered to show me some cowboy hats and size me up. She was SUPER nice and helpful, taught me a few things about the Stetson brand along with cowboy hats. Tried a few different types of cowboy hats and ultimately walked out with a Stetson in record time to pick up my food! Swing by Wildfire Mercantile and see if Julie can't help you find the perfect cowboy hat! read more

The owners and staff are the best. They made my purchase memorable. I went in on a Monday to have my wife try on a cowboy hat. They took good car of us. Answered all of questions and talked through the making the right decision on our purchase. We ended up with a Stetson "Gibby" in sage made of rabbit. But I went back two days later to pick up the hat as a surprise for my wife. Then went back the next day to have her get it shaped properly. They shaping and fit was just like getting a tailored suit experience. It wasn't rushed and we talked through all of the possibilities and what made the most sense based on her body and head style. Once we made the best choices we had the hat branded with her initials. Thank you to the whole team including Indy! read more

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Serration Dark Green Beaver Hat with Custom feather made by Stephanie. This place is a 10/10 thank you again to Cowboy Troy and Stephanie for all the help and knowledge. read more

Wildfire Mercantile - Serratelli Dark Green Beaver Hat with custom feather made by Stephanie. - Women's Clothing Near Me - San Juan Capistrano, California

Thanks, Tanya and Karen for amazing service and attentiveness. In love with my new jeans and vest! The selection is amazing, both for kids and adults. First time here but will definitely be coming back. read more

Wildfire Mercantile - Outside - Women's Clothing Near Me - San Juan Capistrano, California

Amazing experience shopping at Wildfire Mercantile today. Julie was wonderful, helping me pick out a gorgeous outfit to wear into town. She also did a great job helping me find the perfect cowboy boots. read more

We visited the place to try a pair of boots for my daughter. Stephanie and April assisted us with great patience and understanding of the products they sell. 100% satisfied with their customer service. read more

I had such a wonderful experience at Wildfire Mercantile, thanks to Karen. She took the time to help me, answered all of my questions, and was incredibly kind throughout my visit. Her warm, friendly, and helpful attitude made me feel truly valued as a customer. Karen's exceptional customer service is the reason I'll be coming back. Thank you, Karen, for making my shopping experience so enjoyable! read more

What an incredible experience I had last Sunday 9/20/26 purchasing boots for my granddaughter. Karen, one of the store associates, went above and beyond helping us find the correct size and perfect boot style. She was friendly, knowledgeable, and an absolute pleasure to work with. Because, of the quality boots and AWESOME service, I will be buying all my boots in the future from Wildfire and will look forward to Karen's caring help. read more

Had a great time with Tawnya and Stephanie while shopping the other day in Wildfire. Both ladies went above and beyond to help me find the right things for my upcoming trip. What a great boutique with so many western looks to adore. I'll be back to make a cowboy hat soon! Thanks again Tawnya and Stephanie! read more

This store is great!! I love that I can find a store like this in South County! Tawnya and Karen were a great help and went out of their way to help me. I highly recommend this place and the people that work there for anyone looking for great western wear. read more

I really enjoyed shopping at Wildfire. Karen was extremely helpful and professional. She was interested in helping me without being pushy. Can't wait to come back. read more

My wife and I came into wildfire for the first time last week. We were taken back by the quality of the store. True authentic western wear. We had the pleasure of working with Stephanie and she explained the great story of Hyer boots. She was very personable, funny, and lovely! We can't wait to come back and purchase more. read more

This spot has always had a fun and funky vibe. Unique items that totally cross over from very country inspired to not-so. People are nice. Love love the new location and especially the hat man, Troy! Big shout out to you sir! I absolutely love my new Stetson! I will be back for that brand when I decide just what I want lol. Yes, everything is quite pricey here but let's face it, EVERYTHING is quite pricey these days. At least you get what cha pay for her and it's fun as hell to shop! read more

April was amazing -- she was so good with my 4 year old! best retail person ever! !!!!!!

Great store. The sales lady (Karen) was the sweetest. Great merchandise if you like western wear. Unfortunately I didn't find anything for me but the sales lady was very helpful and really tried without being pushy. I felt bad and she had to refold quit a few things I looked at. I will go back occasionally to see if there is anything to my liking, but definitely give this place a try. read more

I just discovered this great store in the new SJC Rodeo and they have a hat bar and lots of cowboy hats and boots. They have the cutest children's clothings too!! The owner is so nice and will serve you a cocktail while you sh read more

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The best store in river street! Everyone is helpful and kind- especially the man who brands the hats!

My husband & I took our Granddaughter to the Wildfire Mercantile on Saturday to supply her for her upcoming Rawhide Ranch camp adventure. We were greeted by Karen who spent the next couple of hours helping us with boots, jeans, t-shirts & a cowboy hat. Karen was absolutely wonderful and very patient she listened to what my granddaughter wanted and to top everything off Karen found the perfect dress and we left with one happy cowgirl. Thank you Karen. read more

Julie was AMAZING!!! She helped me pick out the perfect hat for my birthday! It is also a very cute store with authentic western item!

I absolutely love this store! Their inventory is amazing! Karen has helped me multiple times and she is so helpful. Shop here if you haven't already. read more

April wrapped our purchase excellently! And she was super kind to our kiddos. Made their day. Would come again!

Nice store love the merchandise. As long as you don't touch anything. Won't go back I can order on-line. read more

Awful experience every time. I stopped shopping here after my kids were treated poorly several times. Unfortunately my older daughter was in the store with a friend and was spoken to very inappropriately. I went in to let them know and instead of apologizing they made excuses for their inexcusable behavior. I will never step foot in this store again especially with children of any age. read more

My daughter bought a single feather here and April really took her time to make sure that it was wrapped to perfection! She also hooked us up with stickers! Loved the whole experience and my daughter was thrilled read more

Great local shop for cowboy hats and boots. We were initially assisted by Tawnya, who was very friendly and helpful, and later by the owner Troy. I bought a pair of boots and a Stetson. I came in not knowing much, but both were very helpful. Really like what I ended up purchasing and feel like the price was fair for high quality goods. I also like to support local shops, particularly in River Street which we love. Thanks for an excellent experience. read more

Karen and and tanya were amazing and extremely helpful. They were so kind. Thank you guys for all your help!

Absolutely wonderful store filled with the real deal authentic brands that any cowboy or cowgirl would love like Stetson and Lucchese and the people are even better. Picked out a nice Stetson for my wife (her first) and had the pleasure of working with Troy to dial in the perfect customizations. We ended up with a perfect anniversary gift and I found an awesome flannel for myself at a great price. Wonderful spot that I will surely be returning to. read more

IDK anything about women's apparel. So whenever I need to buy a gift for my wife, Mom, or whomever, I go here. Susan has saved my butt more times than Trump's legal team have saved his - no joke! She and the two employees I've worked with are crazy intuitive, patient, and easy breezy - cover girl to work with. Not one of my purchases have been exchanged or returned. I'm not rich, definitely not famous, nor am I impressive in any way but, they've treated me like family every time I've walked through their door. Susan's great - single mom raised two kids, toughest little 95lb sugary sweet woman you'll ever meet! This is my experience. Yours may be better, may be different. I'm sure you'll leave happy. You'll notice the only bad reviews are left by people trying to get something for nothing, whom only leave bad reviews - honestly, check the haters' yelp reviews! read more

Great service, friendly salesperson. I bought a dress on sale and I love it. I would definitely shop here again, I plan to return and buy some cowboy boots . read more

A real leather belt should last at least 4 years, especially when only worn 3-4 times!!! BAD, bad workmanship!!! I purchased an Indian style beaded belt four years ago but only wore it 3-4 times because it's unique, not something you'd wear daily. Anyway, it's labeled as "leather" but it's falling apart. Valued at $89 so I'm disappointed on the workmanship and the misinformation of material. I went to see if I could get a store CREDIT and the sales girl said she'd ask the manager. She was a bit rude basically saying the quality may have been my fault!!! Even mentioning I could have got it wet. I was annoyed because as I mentioned I rarely wore the belt and I know how to take care of "designer" belts. I own numerous Kippy western leather belts with Swarovski crystals that I've paid $500 or more. I KNOW how to take care of expensive, designer leather. I haven't heard back from the store manager as of yet. The store carries unique and EXPENSIVE items so I just say, BUYER BEWARE!!! Store doesn't back up their inventory! I've attached pictures! We spoke but the Manager wouldn't back up the product they sell. read more

I bought a hat at Tecovas and 20ft away was this place with authentic Stetson hats. I wish I would have seen this first. They have a true custom hat bar and can customize your hat. Kudos to Karen for helping me find the right fit. Excellent customer service. Look forward to seeing Troy to get the crowns adjusted and customized. Really enjoyed my visit here and will definitely be back. read more

Unbelievably rude staff, I couldn't believe the way the woman with short gray hair spoke to me. I've never been disrespected for no reason whatsoever would never spend my money in that store. read more