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    Wild Roots Market

    4.0 (26 reviews)
    Closed 9:00 am - 9:00 pm

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    Henry Cowell Club Sandwich. YUM!!! (Sorry, I ate the other half before taking the photo)
    Andrew F.

    I love this market, and it's my go-to stop for beverages and occasional sandwiches when out and about on my motorcycle near BC. I'm finally writing a review because I stopped there last week and I was starving. I walked to the back deli counter and checked out the menu on the wall of their specialty sandwiches. The Henry Cowell Club jumped out at me and it was perfect. I didn't need to change a thing, and I ordered one from the friendly young lady who helped me. After ordering, I walked up to the beverage case and grabbed something to drink, then returned to retrieve my order, which was damn near done and ready when I got back there. That was fast! (*they weren't busy) I thanked the sandwich master and went to the front to pay for my stuff. The cashier was equally friendly, as were the other customers. A woman was in front of me with a cart full of items and she allowed me to go ahead of her. Very kind. I paid. I thanked. I departed for the coast where I was going to eat this masterpiece. When I got there and unwrapped the sandwich, all I could smell was bacon and fresh bread. It looked delicious, and it tasted even better. Fresh soft bread, thick bacon, tender turkey, crispy fresh produce, and just the right amount of everything. I thoroughly enjoyed the sandwich as I sat on the rocks overlooking Waddell Creek Beach. Looking forward to trying one of their other specialty sammies next time! Store is VERY clean and welcoming. The only thing I knock them for is the prices could be a bit lower. $10 for a sandwich is pretty steep, and it didn't have very much turkey in it for that price. Either lower the price, or add a couple more slices of meat.

    Henry Cowell sandwich
    Penny C.

    the sandwiches are super yummy and the sushi is fresh. I go for lunch all the time and they have a lot of other healthy options!

    two halves of a sandwich
    Erin W.

    Best deli sandwiches ever!!!!! Here is a pic of my rainbow chicken salad sandwich on toasted gluten free bread. The staff is wonderful and takes COVID seriously and I feel safer shopping here than at Felton Wild Roots. Thanks y'all!!!

    Siya T.

    I went in last Wednesday and got this custom sandwich. Audrey and Dustin provided the best customer service, fast, efficient & delicious. Will definitely visit this location again. 10/10

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    Expect more, pay more. It's nice not having to drive into Santa Cruz for organics. Wish the vegetables (lettuce) was fresher.

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    7 years ago

    Good selection of vegan and plant-based goods! There's also some prepared foods, including a case with sushi and sandwiches.

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    Ask the Community - Wild Roots Market

    Review Highlights - Wild Roots Market

    They have a wonderful organic fruit/vegetable selection and the most varied selection of herbs/spices and bulk foods in the Santa Cruz area.

    Mentioned in 2 reviews

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    Wild Roots Market - Front window a reminder!

    Wild Roots Market

    3.9(86 reviews)
    5.7 mi

    Outstanding local market in tiny Felton…read more This has a great crunchy vibe. Natural and healthy foods and loads of craft beer ( if you are feeling crafty). Organic all the way for many products here. I got a sandwich for a picnic. What a wonderful experience. The service was friendly and efficient. They don't add a lot of salt and pepper on the same, so feel free to pick up some packets if you are feeling particularly salty.

    I've lived in Felton since 2019, Santa Cruz native. My wife and I appreciate having a natural foods…read morestore nearby. Although we don't do all of our grocery shopping here, cause that would be fairly expensive and they don't have everything we need for our big grocery runs, we do shop here at least 2-3 times a week. Very frequently grabbing a sandwich, or sushi or something else easy on the go. The produce is great, the meat we've gotten from the butcher has been good, but we don't buy it often. Big praise for Patrick and Peggy in the deli, those two are amazing employees. Helpful, patient and always polite. I understand not all the customers are easy, that's an understatement, but those two hold it down and are awesome. A couple of the younger guys in the deli are a bit grumpy and seem to hate their job, but not a big deal. Also love Max, who works the register but usually stocks, he's awesome too. He's super helpful and works fast, nice guy. Give Patrick, Peggy and Max a raise! Their signature sandwiches are generously sized and the ingredients are quality. Fairly priced for what we've come to expect these days. The premade breakfast burritos are great, so is a lot of the other food you can get from the deli area. I don't get the hot food much cause it's pretty expensive by the pound for any meat dish, but when I've gotten it it's always been tasty.

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    Wild Roots Market - A big fat veggie sandwich! It was delicious

    A big fat veggie sandwich! It was delicious

    Wild Roots Market - Felton mural on the side of the building

    Felton mural on the side of the building

    Wild Roots Market - Large mural in parking lot

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    Large mural in parking lot

    Silver Creek Community Market

    Silver Creek Community Market

    4.2(290 reviews)
    21.9 miEvergreen
    $$

    This is my convenient neighborhood community market, I like to buy sushi here, sometimes from the…read moresushi bar, plus vegetables, fruits, meats, eggs, milk, etc. There is a great prepared foods counter here, with separate counters to buy salads, prepared dishes, ready to take home dishes, a meat/fish counter in another area, plus a bakery and smoothie/tea/coffee bar. I like to come here for a quick meal when I'm running out of time to dine in somewhere. The staff are friendly, my mom brings her store coupons to use that come through the U.S. mail. Sign up here with your info to hear about their weekly ads and specials. The staff always seem to know where items are located when I ask. The store is very organized and clean. Parking is available outside of the store.

    I've been coming here for a very long time, now and I use it as one of my primary stores. It's…read moreclose to where I live and they have superb meats and produce. As a smaller store, I typically don't do a full grocery run there, but I love the quality of many of their items, so I come here frequently. Staff tends to be fairly stable and many of their items friendly people who serve me have been here for some time. I generally find folks to be super helpful. I also trust their fish department - something I don't do at some of the other grocery stores. And, as I said,t heir meat department in general is quite good. The store is well stocked and well-run -- it's always a pleasant stop when I can drop in. I'd probably give it a 5th star if I could find a way to do most of my shopping there, which I just can't. But I love it nevertheless - even through the myriad name changes it's experienced over the past decade or so as they've somewhat inexplicably changed their name several times. (Mid-life crisis? Corporate shuffling? Reinvesting? Who knows? I just know that when I tell my wife I'm going to the store, I stumble through two names they used to have before I get to the right one.) I do recommend Silver Creek Community Market and, if you live nearby, please consider supporting this store with your business - it's so nice to have a decent grocery near your home.

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    Silver Creek Community Market
    Silver Creek Community Market
    Silver Creek Community Market

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    Ben Lomond Market - Cute gifts

    Ben Lomond Market

    2.7(128 reviews)
    3.1 mi
    $$

    All the employees are very sweet and helpful except one. The snide older "blonde" woman is terribly…read morerude, both to customers and her employees (I believe she is either a manager or possibly one of the owners). Constantly scolding the kind cashiers in front of customers for very minor transgressions which is not a good look. Very disrespectful atmosphere. No wonder turnover rate seems high. Little containers of fudge at checkout covered in fuzzy white mold. Frozen goods are icy/freezerburnt and seem like they've been defrosted several times. Prices are consistently high. They recently added a self check that has not been turned on/usable a single time in the few dozen times I've been here, what's the point? I go here because it's 15 minutes closer than Felton Safeway, but the "convenience" is heavily outweighed by other factors.

    I read some of the other reviews -- some of the stuff is for sure expired but buying perishable…read moreproducts you should always exercise caveat emptor. It's not that hard to detect fruits and veggies past their prime. Packaged food literally has the date printed on it. If you're buying stuff like packaged blueberries, open the packaging and inspect the blueberries quickly, you'll find out in a matter of a few seconds if things are good. Fresh blueberries have a kind of frost sheen and are very firm. For fish, a quick eye test will tell you if there's anything wrong with it, and you can always ask the fishmonger for a quick sniff too. I liked this market quite a bit in particular because I found a brand of potato chips which I hadn't seen before. Made by an Irish company, they cut the potatoes thick with the skins on for maximum texture and earthiness. The flavor I chose was Black Truffle with Butter and oh my was it difficult to put down the bag. So smooth with balanced truffle aromas and a hint of black pepper to make things interesting. I am going to try to find this brand in the stores closer to me because Ben Lomond is one hell of a drive from South Bay...

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    Ben Lomond Market - Store made brand

    Store made brand

    Ben Lomond Market - Cheeeese

    Cheeeese

    Ben Lomond Market - Inside

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    Inside

    Wild Roots Market - grocery - Updated May 2026

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