If you Value Your Time, DON'T SHOP HERE!!!
So you are on your way back to your home in America after a great time visiting our friends to the north. You are heading south on HWY 99 and the digital billboard above the road informs you that there is a 2 hour wait at the Peace Arch Crossing and a 45 minute wait at the truck crossing. The decision becomes clear, the 5 minute detour over to the truck crossing not only will save 1 hour and 45 minutes of wait time, you get to visit the West Coast Tax & Duty Free Shop ("WCDF").
This is our story.
As we rolled into the WCDF parking lot entrance, my girlfriend and I noticed that the grumpy old man that usually sits in the guard shack, just out of site in his fluorescent vest was sitting there today, apparently watching TV. After parking and visiting the bathrooms, we went into the store and picked-out a bottle of Jagermeister and a bottle of Bailey's Irish Cream. After checking out, we walked out to our car and followed the signs to exit the parking lot, that is where our perception of this store changed dramatically.
Now, it is important to realize that anyone shopping at WCDF must cross the border into the US through a controlled exit point, this prevents you from re-entering Canada with duty free goods. This also means that you cannot exit the WCDF's parking lot without their employee's permission. Upon pulling into the line to exit the parking lot, we noticed that there were in excess of 100 cars trying to do the same, what a disaster. We pulled into the line and turned the car off.
After sitting in the duty free holding pen for 1 1/2 hours and not moving, I started to get restless and decided to get my receipt out and call the store and find out if they were informing potential customers at the entrance as to the wait they could expect when exiting the parking lot? The nice lady told me that there was a gentlemen at the entrance but she wasn't sure if he was letting people know. With that news, I decided to walk over to the front gate to find out. Sure enough, the employee who would be providing this customer service was still sitting in his shack, doing nothing. I couldn't believe it. I knocked on the door and asked the gentleman if he knew that there was a 2 hour wait to get out of the parking lot? He replied that he didn't think that it was that long. With that, I showed the date and time stamp on my receipt from the store and asked the gentleman if he would mind stopping customers prior to their entering the parking lot and warning them of the wait to exit.
The grumpy old man replied that he would if they stopped at the guard shack and asked him. I replied that no one driving in would know that he was in the shack unless the really made an effort to look. He told me that was the idea.
Needless to say, this infuriated me, how could a company treat its customers this way? Let people enter their store, not tell them of the wait to exit and then once they had their goods and were captive, line them up for a 2 plus hour wait to exit the parking lot.
Now, after waiting more than 2 1/2 hour, I was informed by a WCDF employee that it was time to start my car. As we drove-up to the same employee a couple of minutes later, I rolled down my window and called out to the WCDF employee. I asked the employee if he would request that the employee at the entrance to the WCDF parking lot be more proactive in letting people know of the 2 plus hour wait. The employee's response was "there isn't a 2 hour wait, why would we do that..." Needless to say, I was flabbergasted. I replied, "because it is good customer service to let people know that they potentially have a tremendous wait to get out of your parking lot and it should be their choice as to whether or not that is how they want to spend their time." The WCDF employee replied that "wouldn't be in the best interest of the store." I replied, saying "that attitude isn't a very good customer service attitude", at which the WCDF employee replied, with "hey mister, it is your prerogative to feel that way if you choose". Wow.
I started to ask myself, why do we go to the Duty Free? The only realistic answer that I could come up with was the perception of savings. Naturally, since I had so much time on my hands waiting to leave the duty free, I thought that I would get my laptop out and do a little research. After logging into the internet, I headed to the Washington State Liquor Boards ("WSLB") website to find out how much money we were saving and how much our time was really worth. Here's the scoop:
Bailey's Irish Cream - Price at WSLB: $30.00/Liter, Price at WCDF: $20.00/Liter
Jagermeister - Price at WSLB: $30.26/Liter, Price at WCDF: $25.00/Liter
We just spent 5 man hours waiting in the WCDF's parking lot to save $15.00. Bottom line: WCDF feels that our time is worth $3.00 per hour. I strongly disagree, we won't be back! read more