I work with an agency in the Washington Area concentrated on public affairs and Government Relations. I've known the Washington Diplomat to be an ideal resource for International Affairs and Foreign Policy as it relates the Federal Government, US Business and Global community at large in the DC beltway crowd.
I'm not sure what the advertiser in the other post represented but considering Chevron, Exxon Mobil, Lockheed Martin, Boeing, Northrop Grumman, HSBC, Citibank and myriad other fortune 500s and large corporations have utilized their marketing platforms they must be doing something right as their marketing analysts are probably a bit more scrutinizing than "Jim".
Additionally, readership figures is an audited measurement used by most journals with lengthy shelf lives - Jim obviously isn't in a marketing position or he would've known that.
The fact he doesn't mention that he actually called any Embassies to see who they read is another factor that leads me to believe his investigative work is nothing more than sub-par.
The Washington Diplomat is the only publication that is delivered AND read by the Diplomatic communities of Washington as well as the Federal Government, IMF, World Bank, United Nations and many of the other prestigious public sector institutions in Washington. I've seen their work and writers featured on prestigious news networks from Huffington Post to Fox News.
They are a must read for anyone looking to tap into the powerful world of Foreign and International affairs here in Washington and I strongly recommend them for any advertiser looking to tap into the Diplomatic Communities, Federal Government and International Marketshare of the Greater Metropolitan DC area. read more