sultana was extremely helpful when I stopped by needing items at the last minute. She helped me…read morefind hair within budget, share hair sale price items, and assisted me while I took my time to make a decision. I truly appreciate good customer service & that's what I received there!

I need hair last minute and they had exactly what I needed. Quality hair of all price ranges. I…read moreloved the large variety of hair and beauty products. Beautiful selection and good customer service.

Went here while looking for some hair products and as usual, I found what I was looking for. I've…read morebeen going to this store for about a few years now and I'm impressed each time. The store is always in tip top shape and there's a wide variety of products from skin care to hair care to accessories. I almost get overwhelmed due to how many items they have lol (but that's a good thing)! The customer service is always great when I come here. A while ago they had a reward point system where you spend a certain amount you get points, but this time they didn't offer that incentive. I would recommend they bring that back. Although my experience is great each time I go here, the music is a tad bit too loud. Overall, I will continue to come to this Beauty and Beyond location because they have great customer service, the store is clean, and they always have what I'm looking for!

From the owner: At Beauty and Beyond Beauty Supply, we are passionate about helping both women and men maintain…read morehealthy and attractive hair. This is why we offer a wide range of hair styling products in this Beauty supply store, including : Virgin hair, Extensions - Clip-in hair extensions, Crochet hair - braiding hair, Weave closures, Human Hair Wigs, Wigs, Synthetic Wigs, Hair Bundles, Lace-front wigs, Dyes and coloring, Shampoos and conditioners, Clippers, Accessories, We also carry the best Natural hair care products and more in store... You've got the Beauty. Let us take you Beyond.

This is Calera's local beauty supply sore that has all types of hair products, hair, supplies and…read morewigs. I've shopped at this store for about 6 years and they've always had what I needd in stock. Customer service is nice and parking is plentiful. The only thing I would suggest is for the parking lot to be cleaned as it's littered with trash and plastic bags.

I was in need of a wig cap. They had wig caps but, they came in only 2 shades. I bought the light…read moreone. I'll use my foundation to bring it to my skin care.

This is one of my favorite ethnic beauty supply stores in the city. I like that the store has…read moreemployees who I can relate to and ask questions about my hair purchases. Also, the store has a variety of different products. There have been many times when I have driven from Hoover to Homewood because I couldn't find what I needed in my area, but I found it here. It's conveniently located--not far off the highway. They also have a rewards program. You can earn coupons for future use once you've purchased a certain dollar amount. I've always been helped promptly when I have visited this store. I'm sure I'll be back.

I went on a weekday morning. I was greeted as soon as I walked in. I found exactly what I needed…read moreand then some, lol! I'd definitely go back.

This store is on par with the other ethnic beauty supply stores in the area. However, I feel like…read morethey do not have the range of products and items that their competitors have who are less than 1-2 miles from them. I was greeted when I entered and I was asked by an employee if I had found what I needed. I did find what I was looking for, but it was not the color I needed so I left empty-handed. As I was leaving, I noticed there's a part of the store that has discounted merchandise. This could be good if they have what you need.

This beauty supply is pretty much like every beauty supply store, but every time I visit this store…read moreI find what I need. This deserves five stars in my book. The staff is attentive, knowledgeable and will help you find what you may be looking to purchase. Of course there is a minimum to use a credit/debit card. Gel, shampoo, conditioner, sheen, shine, polish, makeup, bobby pins, flat irons, extensions, lip gloss, earrings. Overall beauty needs! Happy primping!

I thought I'd give Sally's a chance today to see if they carried my spray-on hair conditioner…read more The shelves were stocked well. I even found a whisper hair dryer! Everyone wore a mask and we tried to social distance as much as possible, but the aisles are narrow. They do not carry my hair conditioner darn it But I will come back again. You should check it out too!

Came here for TGIN leave in conditioner. I choose this store due to this product posting a price…read moreonline for around $11. However the price posted online never said online purchases only. So I assumed they would honor the price in store. When I walked into the store I wasn't greeted and there was one person behind the register. I stayed in there for about 10-15 minutes. Once I got to the register I asked the cashier about the pricing. She stated if it doesn't ring up the sale price they don't honor it because they weren't notified by corporate. So at this time I was the only customer in the store for the first 10 minutes of being in there then another sales associate walked in and again didn't acknowledge me and stood behind the register! This person also said they can't honor the price of the sale either. I even showed them on my phone where it didn't say online only but they said it didn't matter because they couldn't give it to me for that price. I was desperate for this hair product so I purchased it anyway and I ended up spending about $19 for this product. I have been to the location a handful of times because its convenient but the customer service was lackluster!!

I'm a huge supporter of small businesses, especially minority-owned businesses. As a woman of…read morecolor, specifically of African descent, hair care is very important to me. In my life, I have not run across many black-owned beauty supply stores, even though black hair care is a billion dollar industry so when I heard there was a black-owned beauty supply store, I had to check it out. My co-worker told me about Natural Roots Beauty Supply so I went had to patronize the business. This business in the shopping plaza near the Walmart in Bessemer. It's very easy to find. When I went into the store, I was greeted right away. I wasn't asked if I needed help finding anything. Maybe the employee wanted to give me time to look around, but I think it's important to ask customers, especially if you're not busy, if they need assistance. Anyhow, I found the hair products I was looking for easily. The store has a lot of natural hair products, which is a plus for me. Also, there was a sale going on so I received 15% off the products. I had to remind the employee about the sale, but she quickly apologized and adjusted my total to include the discount. The store was not cluttered and very organized. From signs I saw, it seems they regularly have sales and promotions. I don't think they are finished with adding things to the store because the back of the store was kind of sparse. I'd definitely visit again for my hair care needs.