Specialties
W. Optical is a Grand Rapids-based eye care practice with five convenient locations throughout West Michigan. Since 2013, we have been committed to providing quality eye care that is accessible, affordable, and convenient for individuals and families in our community.
Our experienced eye doctors personalize every exam and treatment to meet each patient’s unique vision and eye health needs. We provide comprehensive eye exams and screen for conditions such as glaucoma, macular degeneration, and diabetic retinopathy, with a focus on early detection and prevention.
W. Optical offers a complete range of eye care and eyewear services, including comprehensive eye exams, diabetic eye exams, contact lenses, progressive lenses, sunglasses, safety glasses, vision tests, and more. We also provide virtual teleoptometry services for added convenience.
We are proud to offer ZEISS® lens products, combining advanced lens technology and precision optics with personalized vision solutions. Our optical selection also includes popular brands such as Ray-Ban®, Polo Ralph Lauren®, Coach® Eyewear, and Tom Ford, along with leading contact lenses from Acuvue®, Biofinity®, and Air Optix®.
From our Grand Rapids roots to our five West Michigan locations, we are proud to have been caring for your eyes since 2013. Hablamos Español.
History
Established in 2013.
W. Optical was founded in 2013 by Aaron and Maria Winters, two eye care professionals with more than 30 years of combined experience and a shared vision to make eye care easy, convenient, and affordable. Maria brings nationwide experience in optometry and ophthalmology and holds ABO and NCLE credentials. Aaron’s background includes district leadership with some of the nation’s largest eye care providers, where he helped lead teams, improve operations, and drive growth. That experience inspired him to build a different kind of eye care company—one focused on quality care, great eyewear, exceptional service, and value. What began in Grand Rapids has grown to five locations across West Michigan. Now, we’re taking another exciting step by bringing W. Optical into Meijer—two Grand Rapids-based companies coming together to make quality eye care even more accessible and convenient for our communities. Caring for your eyes and serving West Michigan since 2013.