A one-stop shop for all your fishing needs up in Wisconsin's Northwoods. Load up on bait, tackle,…read moregear, live bait and even a fishing license if you don't already have one. This is a mom-and-pop shop run by the friendliest husband and wife duo with an incredibly rich knowledge of the surrounding waters/area so don't hesitate to ask them for prime fishing spot location recommendations, bait and tackle recommendations and more. There are maps at the check out counter of the local waters that you can take pictures of and some annual, paper fishing guidebooks published by WI DNR available for free as well.

Very cool place. The owner had his dog bring us our bait, and then we gave the dog our money and…read morehe took it back to the owner, and the dog brought us back our change. Prices were good. Jumbo leeches were huge and the cheapest I've seen.

I want to do a big shout out to Brian who let me know about a recall on a piece of my bike rake…read more(that I was not aware of). He completed the warranty information and ordered the part so that it could be replaced while I was still in town. GREAT CUSTOMER SERVICE.

Love this store. We just stopped in there to check out the end of the ski season deals. We left…read morewith so much more. Chris in the ski area was helpful sharing his knowledge of skin classic skiis, NNN bindings for skate skiing & fishing boat options (kayak vs canoe). My friend recently got her ski Boots stretched which is a service that is hard to find. They also waxed our skiis at a reasonable cost along with superior quality. Stop in and enjoy there assorted sport options, including fat bikes & hunting supplies with great service & knowledge.

I strongly suggest based on my experience that you do not do business with this outfit. I have…read morereceived terrible customer service during my 6 visits to try and get a brand new Crestliner boat and Hummingbird depth finder working. As of this date it is still not working properly and their attitude is poor to say the least!

Will NEVER rent again from this place! We rented a pontoon. Their delivery drop-off was OVER…read moreone-hour late. No apologies. We asked them to waive the drop-off charge since we got one less hour of boating. They wouldn't. Then the next day, when they picked it up, the guy walked around the boat and checked everything as OK. Initialed every thing on their checklist himself and I signed it. Later, we check our credit card bill and we were over-charged for $100 in damages, even though everything checked out and was initialed. Again, they refused to credit us despite the spotless check-in and signature of the employee. I've read other reviews that this has happened to others, but I gave them a shot anyway. Lesson learned. RENT ELSEWHERE!

Unable to find a place to rent a decent road or gravel bike in Eagle River, I found this business…read morevia Yelp. They had what I needed - quality bikes available for reasonable rental prices. The staff is knowledgeable, helpful friendly and fun. Jeff took extra care to make sure the rental bike was sized and adjusted correctly for me. The bike was top-notch (a brand new Reid Firetrail 2.0). I will definitely rent from them again.

These guys are awesome! We rented a canoe and a trailer to haul it for a day. When they learned…read morethat the ball on our hitch was too small, they gave us the right size ball to use at no extra charge. They also gave loaned us a pigtail so that the trailer lights could be properly connected to our 4Runner. They advised on several spots to go fishing, they loaded up the canoe and gave us proper paddles and life preservers. They made the entire experience easy and positive. We highly recommend using them for your rental needs for outdoor adventure!

Great store and friendly staff. This is my first stop because they have the best selection and…read morevarsity of items. Additionally items are normally cheaper than other stores in the area.

Bought a pair of boots online, and tried to return in store. They refused to return them. Told me…read morethey don't take back online orders. These boots are sold in there store. Poor customer service. It is 2025 if you drive to the store to return an item they should except.

Everything you could need for your canoe trip in terms of gear or clothing!…read more All I needed on this day was underwear (hard enough to find in a tourist trap town) and this place had it! The staff was friendly and kind and I was in and out of there! This is your place!

This is an amazing clothing, retail location that has a lot of popular sportswear and outdoor wear…read more They carry an extensive collection of outerwear and shirts from Patagonia, Carhart, Pendleton, and Columbia and more. They carry a wide array of footwear from Keen, Birkenstock, Merrill, Heydude (socks) and much more. The selections and styles are extensive. A++ Experience. The store is right by and shares the parking lot with the Ace Hardware.

I lived in Lake Tomahawk for 15 yrs. In all of that time J&J…read moreSports has been the best and friendliest sporting shop in town. They are willing to take the time to give the customers answers to any questions they have. If they do not have what you are looking for they will do what ever it takes to get it for you. Once you have gone there, you will never want to go anywhere else. My grandkids love going there. It is a true Northwoods experience-the best

Great place to get bait and supplies in Lake Tomahawk. Frequent this business every time I am up…read moreat the cottage and they have always been friendly and helpful.

A great and complete sport shop. Knowledgeable and helpful folks…read more Great location and lots of parking