I'm really glad someone brought a ski shop back to Birmingham. Once again (Like the old days when…read moreBavarian Village was on Townsend) they managed to score an excellent location. I'm also impressed that Don Thomas has evolved into more of a sporthaus rather than a boutique ski shop. Carrying superior brands such as Volkl, Atomic, K2, Burton, Rossingnol, Technica-- to name a few. What I also learned is that in the move from Telegraph (old location) to Old Woodward, they decided to go green. Go to their website and check out the press link and read the whole story-- it's nice to know that people really are thinking about what difference THEY can make. I also like that the staff really listens to what you need that will fit your budget. Definitely a fan

Great Outdoor/Ski shop! I wear a size 14 and they had ski boots that fit me perfectly. The price…read morewas very fair. Great selection and many brands!!

Ryan & team are very knowledgeable & professional. Very helpful in purchase of 2 e-bikes & rack…read more Great orientation provided.

I have been a customer of this shop before it became Erik's. As KLM the mechanics and sales guys(so…read moreof whom are still on the floor) were always lovely and helpful. The new Erik's manager, Ryan, has been rude to me now on three recent occasions. So it was not just one bad day I could weite it off as. It Must be his MO. I am now going to go out of my way to not have to shop here or bring my bike in for service ever again. I am done!

I would give this place 4.5 stars if it was an option. The service was good. I was helped by…read moresomeone who was passionate about snowboarding/skiing who actually wanted to teach me about everything down to what interests me to try and figure out what type of snowboard would suit me best. The service was awesome! I love passionate employees they are THE BEST. Also, the inventory was a bit slim when I visited in January, which the employees mentioned was a time when they are moving and have moved/sold most of their product for the season. For the most part the value was great. They even worked out a deal for me when I put together a big order, so the value was also good on snowboard gear. Thanks for the assistance.

Best ski shop in the area. Their youth ski rental program is great for kids who can take advantage…read more After taking advantage of the program for many years with both my boys, because my son is a harder than average skier, we decided he needed more aggressive equipment than was offered in the program. The Ski Company usually has a few pairs of higher end demo skis (very gently used factory demonstrators) available and that's what we opted to buy instead for a price well below list. I have also bought quite a few pairs of skis for myself based on thier recommendations, and couldn't be happier. Prices are always fair. This is the only ski shop I will buy from in MI.

Not a fan - its more MEH! It's literally only sports with limited supplies; i even looked for…read morecamping gear and there was nothing.

Didn't plan to buy anything but the salesperson was incredibly knowledgeable. He was able to…read moreexplain the differences between the different brands and costs of ski equipment. Great selection of kayaks as well.

I also have been shopping at Boyne country (Bavarian Village) for 40 years. Couldn't agree more…read morewith one of the reviewer who said you're now greeted with snobbish saleswomen, young fitters who are not very knowledgeable. The aloofness was so off putting, I had to get out. Ick!

Ordered a product off their website for a Christmas gift. What they didn't tell me the hoody I…read moreordered is a print on demand and will take 1-2 weeks. This disclaimer was not on the order. Had I known, I would not have ordered as a Christmas gift, Need to be more transparent.

I wish i could give 0 star. DO NOT buy any product from this store. I bought a ski binding from…read morethis store, and plastic bags for screw / binding parts were delivered as torn open. There was a greasy chemical applied on one of the binding part, and one of the screws was missing. I called the store and asked for refund because this is definitely not a new product and defective product given one of screws was missing. The store representative said this is definitely a new product even if packagings are open. Also it is my fault for not being able to find a screw because screw must be inside of package. I explained i examined the box very thoroughly and the missing screw is not there. However, he said it must be there, and it is my problem for not being able to find it. He stated that i have to pay for the return shipping because there is absolutely nothing wrong with this product and this is a brand new product. The worst customer service I have ever received. Strongly advise not to buy any product from this store unless you want no customer service. Of note, i left similar review on instagram and facebook, and they blocked my account. I would not trust their positive reviews on those social media because they are blocking anyone who leaves bad comments about them.

Went in to pick up replacement board laces. Rena was extremely helpful and set me up with some…read moreMuch needed new equipment.

Friendly, helpful and knowledgeable staff. Giant selection of Ski snowboards and boots. Some of the…read morebest pricing in the area..

On our way to ski and my husband and daughter needed to get jackets and snow pants. They had pretty…read morereasonable prices. Husbands jacket was $220 I think. (We were happy because the Jackets at crystal were around $300-550) Ended up getting the Little ones ski boots, helmets several other items. The young workers in there were very friendly and helpful. Thank you! Boys loved the helmets with built in Goggles. Nice spot to get last minute items if you didn't plan ahead well like us or had a coat rip right before a trip.

I went in expecting to buy new bindings and boots, and Kristen showed me a few adjustments for me,…read moreplaced a $6 boot slip in and I was good to go. Such generosity with her expertise & time. I'm looking forward tho Nichols being my go-to shop! Thank you!

I needed new boots as I had been nursing my Burton boots for far too long…read more I was impressed by their knowledge, their selection, and their willingness to spend time on me, knowing I wasn't committed to making a purchase. I was allowed to try on several different types of boots until I finally settled on the pair I bought. Two days later, I brought my boyfriend in to their tent sale. They gave him the same time and attention, allowed him to try on several boots, look at several different pairs of skis, and allowed us to stay even after they closed. My boyfriend bought skis, poles, and boots and was very happy with the experience. Overall, we were both very happy, and this will be my go-to shop moving forward.

Best Ski Shop in Dearborn period. Best quality skis, boards,…read morewearables. Don't get shafted online, do it right the first time at Nichols

very helpful + accomodating + fair prices…read more Special Shoutout to Chris! I am a novice skier and was ready to pickout my own equipment instead of using rentals. I did online research and called around to other equipment shops but no one was as helpful as Chris at Nicols. First, she answered my questions in depth over the phone, even calling the other location to see if they had was I was after. When I went to visit her in the shop, I felt like she was the first person I could talk to who really understood my skill level, and the equipment that would be best suited for me to improve. She took the time to listen to my experiences. When I told her about some of the runs I was trying to do at Boyne, she knew exactly what I was talking about. She was really supportive in answering questions about skis I found elsewhere. I really felt like she cared. I didn't get my skis here (went with an older model), but I bought my boots (Chris helped me pick them out) and had them install the bindings. The prices in the store seemed really fair. I expected them to be high for a specialty, in-store shop but that didn't seem to be the case. My husband made a special request and asked them if they would do the bindings same day. They said they would try (no promises) and ended up getting it done! They also carry accessories and apparel, like snowpants. I am so pleased to have found Nicols! I now have a go-to place in my neighborhood for equipment, gear, accessories, and apparel!

I pass by this place regularly but haven't gone inside until today. I was looking for a very…read morespecific item that is difficult to find. I have been looking on line and in nearby shops but was unable to find this item until today! This shop has everything! I am so happy to find this item as he can sometimes be difficult to buy for. But this was the perfect gift. Check this place out for your favorite college sports fan!

This business is terrible. They are swindling scandals and made the varsity jacket wrong and…read morewouldn't fix it. and they won't refund the $100 dollar fee