On my daily trip to Fitness First in Melbourne Central i would always glance at this small quirky entrance into 'Urban Project'. One day, two out of the three elevators were broken and there was a massive que to get up to Fitness First.
I entered the store and found it was actually quite large (there's even a side entrance from Little Lonsdale Street). I fell in love with the designs on Tee's, Jumpers, and Jeans.
If you're looking for unique garments that won't leave you in a club avoiding that person who is wearing the same thing as you, then this is the place to shop. The brands in the store will provide you with some fresh new outfits, I recently picked up an awesome tee in here that has a huge yellow thunderbolt on it (i think i'm 'the flash' every time i've got it on!). read more