Phoebe Angel is a glorious, affordable women's fashion store, following all the latest fashion…read moretrends coming in from Asia. Long socks, mini skirts, long fur coats and feminine trenches and military style coats in blacks, whites and pinks. Lace dresses, crochet tops, mini dresses and maxis. It truly is a haven for any girl (or twenty something woman) who loves the latest, pretty lacey trends at prices you can afford.

A little store with a big heart is how I would describe Jolie & Deen on Chapel Street. It's not…read morehigh fashion or designer chic -just a store full of gorgeous fashion and accessories. I love the wide collection of necklaces- from chunky to sweet to sassy and cute. Check out the animal inspired pieces with cheeky birds in birdcages, owls in trees and other furry friends - in sleek silver and other metals. Fashion wise, Jolie & Deen offer a wide range of feminine dresses, short cropped jackets, versatile neutrals and mix this up with cheeky prints so it's never boring. Edgy and a little bit quirky, the feminine pieces encourage you to mix and match and not fall into just one style of fashion. Perfect for the experimental fashion lover. The only thing I don't like is that some pieces are made a little smaller than the average Australian store so I sometimes find something I love but can't wear!

Its all about the Jewellery here! They have the most elegant small gold and silver necklaces and…read morebrackets that are just perfect for everyday wear. A great place to go for a cute thoughtful present. None of the pieces are over the top statement jewellery but they still make everyone say OMG where did you get that? Im a big fan!

Don't make the mistake I did by going up just one level and thinking you found the store and been…read moreshocked by every shirt is $300+, just keep heading upstairs and you can raise your jaw from the sticker shock just one level below. My style is usually minimal and this store hits all the dots and considering average prices in Oz this place is quite reasonable for quality clothing and good style. I am going to Berlin and Sweden soon, and I got inspired from some of the labels to look out for on my trip. The hidden factor makes me feel just that bit more special, since I walked by this place who knows how many times without realizing its presence.

Somewhere is a men's and women's fashion store that sells clothing by local and international…read moredesigners. It also has a gallery space that showcases the work of emerging Australian artists. The clothes at Somewhere are sleek, simple, and very on trend. The menswear section is mostly stocked with jeans, chinos, plaid shirts and pocketed t's. The prices range widely, but in general, it's quite well priced when compared to many of Melbourne's similarly styled and themed fashion stores. Somewhere also has a very decent selection of shoes and accessories, like hats, ties, sunglasses and scarves. The staff are great (helpful and attentive, but genuine with their recommendations and not pushy).

Paloma Bleu is a lovely little upper-scale boutique situated on the Bridport Street shopping strip…read more While this may be an area frequented largely by ladies who lunch, Paloma has the edge that the surrounding stores so severely lack. Stocking a great range of both local and international designers such as Josh Goot, Karen Walker, Lover, Tolani and Wildfox Couture, the clothing is both beautiful and on trend. This is the type of place that you come to splurge, so save up your pennies and go check it out. You won't be disappointed.

From the owner: A favourite among fashion folk, Paloma Bleu has earned a cult-like devotion from lovers of eclectic…read morestyle and downtown-ready designer threads. A Melbourne mainstay since 2010, our Albert Park boutique now has an online counterpart. You'll discover a meticulously curated selection from both local and international labels woven through the virtual racks. Among the beautiful clothing, there's handmade jewellery and hats, plus curiosities from as far as New York and Argentina. Bringing an international flavour to the local fashion scene, the shop itself was named after the owner's favourite beach club in the south of France. All items are sourced by Laura Williamson, our founding tastemaker who of course has impeccable taste and a craftswoman-like attention to detail. Embarking on regular buying trips, Williamson is dedicated to uncovering brands and importing them herself, offering you an exclusive and highly edited range season after season.