From it's smallish front window on Chapel Street, you'd be forgiven for thinking that Dakota 501 was a small boutique that you could likely finish in 5 minutes. Step inside and you'll soon discover the large warehouse style vicinity that gives Dakota 501 its unmistakable ambience and allure. The fact that this style depot has been on Chapel Street since 1976, illustrates its success in the fashion industry and its obvious patronage by stylish folk from generation to generation.
Stocking a wide and ever evolving line up of Australian and International labels, including one of Melbourne's best loved denim selections has given this store is unrivalled advantage. With brands like Stolen Girlfriends Club, Alternative Apparel, Autonomy, Bec & Bridge, Fluxus, Neuw Denim, One Teaspoon and Zanerobe - it's obvious that this store caters to guys and girls who love quality threads and are not afraid to pay for it.
I love Dakota 501 because you can always find the something kooky and different from what everyone else is selling. Think Karen Walker jewellery, Nudie denim and Fred Perry sweaters. Also check out their colourful collection of happy socks from Sweden and Havaiana flip flops (must-haves for summer). read more