The Nique people started out as graphic designers making stuff look pretty for the music industry. Then they decided to put out a range of hoodies as a side project and Nique was born. Demand grew from small beginnings and they are now stocked all over the world in exclusive fashion boutiques and have a strong and loyal following in their hometown of Melbourne.
Nique's look is relaxed, slouchy, urban, comfortable - the sort of outfits that have enough of a design aesthetic to keep you looking effortlessly good through the day, whether it's a day of shopping, brunch with friends, dinner with the folks or a raucous gig at night.
The White Label is particular excellent for its use of amazingly comfortable and eco-friendly fabrics. It's Nique's range of basics - t-shirts, fleeces, singlets - that can easily be dressed up or just as easily worn to bed. read more