A friend recommended Urban Natural to us. In need of a couch, we found the perfect size, color and comfort level in a beautiful floor model priced for their moving sale. Sales assistant was super helpful, low-key, no high-pressure. A store full of great-looking, made in US quality products. We were so glad we went. Delivery was also seamless, the two gentlemen who brought the couch were on time and careful. Overall a positive experience. read more

I purchased a Loloi Dominic runner from Urban Natural on November 26, 2025 for over $1,000. About eight months later, a bright pink line began appearing down the center of the rug. It originated on the underside and slowly bled through to the face. It's a manufacturing defect-: stencil/guide-line ink migration. I contacted Urban Natural on September 6, 2026, with photos. I explained clearly that the defect emerged over time. Their team said they'd review it with the workshop. Then they went silent for a month. I had to follow up on October 6 just to get an answer. Their response: denied, citing Loloi's 7-day claim window for defects. That window applies to damage visible at delivery. It cannot apply to a progressive defect that takes months to appear. A 7-day window is meaningless for a latent manufacturing flaw. I sent a detailed escalation email that same day, explaining the defect, why the 7-day policy doesn't apply, and requesting replacement or refund. Amanda responded: "Email has been received. I will send this to the appropriate parties." That was it. No substantive response. No follow-up. Nothing. This is not how a retailer should stand behind the products it sells. The rug has a known manufacturing defect. The policy they're hiding behind is being misapplied. And the communication has been dismissive at every turn. If you're considering buying a high-end rug from this store, be aware that if something goes wrong months later, you may be on your own. read more

1. Bed: The gaines comfort sleeper bed seems fine although I got the upgraded mattress (Queen Mattress Type × 1) but some guests still require a mattress topper. 2. Seat: the seat sags at the edge of both arm rests because the retractable bed does not expand out to the edges. I told Urban Natural about this and that the only solution i have found so far is to stuff a sheet into the gap where the sofa cushion is sagging as it meets the arm rest. 3. Service: fairly good response from Urban Natural but the moving team damaged two door frames when moving this sofa in and more than a month after alerting Urban Natural there is still no plan for compensation and repair. read more

I was excited to try this company because I am big into non toxic living and their values seem to be aligned. I bought four counter stools and when they arrived, one did not fit the space so I explored a return, which they said would have cost the same as the chair so I am not stuck with a fourth chair that i don't want or have anywhere to put. Further, two stools were delivered damaged. When I noticed the damage, they said there was nothing they could do about it because it was not reported within 48 hours of delivery and instead offered a minimal discount. However, this policy is not listed anywhere on the website. Ultimately I am very unhappy with my purchase and I don't think it's market to not allow returns for furniture. I was looking into buying a sideboard from this company too but will now be looking elsewhere after this experience. Beware! read more

UPDATE: After I posted the review below, this merchant sent me an apology and refunded my $97. While I would have preferred to not have this problem to begin with, I applaud them for doing the right thing. I've changed my rating from 1 to 3 stars. ****** Buyer beware: If your purchase isn't exactly what you wanted, and you want to return it, you will incur a 30% "restocking fee." I bought a small portable lamp for $272, but it wasn't the right color for me. Urban Natural Home kept $97(!) of my purchase price so they could put this unused lamp back in their storeroom. My mistake for not reading the return policy; I thought I was dealing with a merchant similar to Design Within Reach, Room & Board, West Elm, etc. I could (should) have purchased this item on DWR. I would have sent it back and gotten a full refund. It cost me almost $100 to try Urban Natural Home, and I have nothing to show for it. Never again. read more

I usually don't give poor reviews but I've lost my patience. I bought a rug online through Urban Natural Home. The rug arrived defective with white bleach marks. Customer service asked me send photos. Fine. Then customer service said, "This is so odd, never happened before," and asked me to re-wrap the rug and take it to Fedex. A bit of a hassle but okay. They said when they got the rug back, I'd be refunded. It's now been a week and they're giving me the run around. This adds to an already disappointing customer experience. I won't shop at UrbanNatural.com again. read more

The staff here are very welcoming and friendly and were very patient in explaining the differences between fabrics material and what fit best in my home. The delivery was great as well. read more

Urban Natural Home - Dining room table and chairs from Urban Natural. - Furniture Stores Near Me - Montclair, New Jersey

Great selection of furniture, sustainable and nontoxic brands. Ali is amazing to work with. Excellent client service and extremely knowledgeable about products and manufacturing! read more

Urban Natural is an oasis of great furnishings and great service. I really enjoyed the process of selecting furniture with Ali, who has a great eye-- everything in the showroom is so beautiful! Living with our new pull-out couch, you can feel the quality and care that went into its design. I also love their selection of candles!!! read more

I have several items of furniture from Urban Natural. My most recent online purchase of a sleeper sofa was the best addition to my new living room. Buying a sofa sight unseen may make you nervous, but you can always trust the quality and service at Urban Natural. The delivery was quick and seamless. The sofa is sleek, modern, the perfect color, and bed is so comfortable. Thanks again to the Urban Natural team! read more

Bought 2 beautiful pieces of Copeland Furniture (Vermont made) from UNH. The shipment was dropped off outside my home and not assembled as promised and paid for. I had talked with the delivery person who asked if it was to be assembled because he did not have time for that. I explained it was and that I lived alone and needed help and that I would meet them at the house. They did not wait as I saw the truck drive away as I came up the hill. Called UNH and Ship Rite (wrong) but no response. Urban Natural said it was out of their control and took no responsibility except to say the shipping company said I told them it was okay to leave outside!! Do you believe that? They told me that company would come back and put it together but not when. Frankly, I would never buy from this company, as they have no control except to take your payment. It was quite a fiasco. Managed to drag boxes into the garage and do myself. Urban Natural refunded $200 white glove feel, small compensation for the aggregation they caused. read more

We bought an organic bed and the service has been outstanding. Had an issue with my mattress and they swapped it out without a problem. I'd highly recommend them over sleeping on a chemical bomb made in Asia. read more

Ali and Christin are wonderful to work with...they give superior customer service and are extremely helpful answering questions, helping with selection and inquiries throughout the ordering process and beyond delivery. The furniture selection is unique and high quality. They are a rare gem in the furniture industry. So glad I found them!!! Worth the trip read more

Really disappointed with this place esp after all the good reviews online. They have a 100% price match guarantee and I had found another online retailer that was selling the same item I was looking for, but for $350 less. I reached out to Urban Natural and they said they need explicit written confirm that the price I'm seeing on the other site was what I would be paying. So I went through hours of back and forth with the other place to get the email confirming the price I would be paying and then sending that confirm to Urban only to have Urban tell me they can't honor it and I would have to pay the full amount listed on Urban's website. I asked why they couldn't tell me that sooner and they said they just didn't know??? You don't know your own business policy and vendors???? It's not as though I was being vague and said some random furniture piece. I clearly stated which item and brand I was looking at to begin with. Clearly Urban should NOT be putting "100% Price Match Guarantee. We promise to provide the best value, for quality furniture" on their business website then if they can't even follow through with it. What a waste of a day. I called Urban after to try to work out a deal and asked if they could include any complimentary items then to cover the price difference if they can't even honor it and they said no. Even other furniture stores would happily cater to their customers in order to work out a reasonable deal. Skip this place! read more

What a great furniture experience. Even though we spent over twice as much as we planned, it was more than worth every penny. Worked with Ali and ordered a custom dining room table and chairs from Copeland Furniture (a fine American company). It arrived sooner than expected. White glove delivery, which was included, by Oscar was on time and on target. We had to send one arm chair back because the seat was not aligned to my wife satisfaction. The adjustment was made promptly and accurately. Dave was also quite helpful seeing that we were more than satisfied. These folks are like a furniture store of thirty or forty years ago. They are really concerned about the customer, not trying to see how much made in Thailand or Vietnam furniture they can shove out the door in the next 24 hours. We will definitely go back and will recommend them to friends. They might be expensive but you get what you pay for. If I could give them 5-1/2 stars, I would. Thanks guys. read more

We got our His & Her side custom mattress in June . It made such a big difference. My constant back pain is significantly reduced. I'm complaining less about the mattress being too soft because my side is now firm while my husband's is soft . read more

I have not been to the new location in Bloomfield yet but am looking forward to visiting soon! The customer service is outstanding! Great product selection! Wouldn't think of shopping any where else for home furnishings. read more

Love the store! Ali and Bruce are helpful and patient and they sell great furniture. Definitely worth the trip (and perk for New Yorkers, no sales tax if the furniture is sent to you since they don't have a store in New York!). I will definitely shop there again when I'm in the market for more furniture. read more

So glad I found urban natural! After looking online, and going from store to store, I finally found the perfect sofas for my family room. They are comfortable, chic, and modern for a good price! I was also happy with the fact that they are made in the USA. Ali was so helpful with helping us pick a high endurance fabric. He was also able to accommodate me with the slight changes that I had to make even after the order was in. Everything arrived on time and I could not be happier with the product! read more

If you want a great selection of non-toxic and beautiful AND reasonably priced furniture and amazing customer service, go to this place. They will go above and beyond to make sure you are happy and get what you are looking for. They are great people and this is a great store. I would highly recommend you shop at Urban Natural! read more

I saw this from Route 10 in East Hanover and decided to try it. Salespersons were helpful and I purchased a natural convertible couch. I was pleasantly surprised by its comfort as a couch and a bed. I also feel good about the couch not being laced with chemicals as are most mainstream furniture. read more

We bought a sectional with sleeper from them after going to numerous furniture shops. I give them 5 stars for their customer service. We ran into some product related glitches which were more on the manufacturer side but Urban Naturals customer service made up for that. They stand for the customer. They don't leave you hanging after the sale is made. I would purchase from them again. read more

They are indeed as good as it gets. We went to them for their beds after visiting other providers in the area. Their genuine concern for their customer is unparalleled, as are their selection and prices. I would recommend them to anyone without reservation. read more

a decent company to buy home furniture. after ordering, we met an issue with the wrong book shelf from the manufacturer and the staff immediately reordered for us and sent out within a few days. The staffs were quick to respond with any question. Would definitely buy from them again. read more

Bought a couple couches and tables. They were great! Everything promised was delivered and on time with minimal hassle. Pricing was also great. Would buy from them again in a second read more

We purchased a double-bed-sized sleeper sofa, and we could not be happier. David S., our sales person, was very personable, knowledgeable, and patient, staying with us and explaining everything until we found just what we were seeking. The delivery was exceptionally professional, with set-up and taking out all packaging done perfectly and promptly by two experts. The couch is a thing of beauty, with its silver feet and gray fabric, and the bed is more comfortable than any sleeper I have tested. It's expensive but it is American-made, organic (no off-gassing!), simple to open and close (pillows stay attached!) so it is well worth the price. read more

I am an architect and needed a sectional couch for a client. They did everything exactly as promised. On budget (they helped find a vendor with really great value), on time and the client was thrilled with everything. Definitely will shop there a again read more

Long over-due recommendation for Urban Natural. My wife and I bought our Berkeley Ergonomics Astor mattress and box-spring last November from Ali Qari at the Hanover store on Rt 10. I believe they've since "consolidated" to the Paramus location. We initially narrowed down our mattress choices to the Urban Natural mattress and a high-end mattress from Charles P Rogers. Both appeared to be high-quality mattresses and seemed similarly comfortable - although impossible to compare side-by-side, which is often just the nature of mattress shopping. We settled on the Rogers mattress, as it was, while not inexpensive, significantly less costly than then Berkeley Ergonomics mattress. (My wife and I both felt a bit of regret when we bought the CP Rogers mattress, since Ali was so helpful and easygoing). A it turned out, having some serious inflammation issues, I was never able to get a decent night's sleep on the Rogers mattress. I know it can take weeks to acclimate to a new mattress, but after nearly 3 months, I still slept poorly and woke up sore every morning,. We ultimately returned it and went back to Urban Natural. Ali was incredibly helpful, insightful, patient and just very easy to deal with. There was no sales pressure at all. He frankly seemed more interested in helping us find the right mattress than in selling us something, and dealing with him felt more like getting advice from a friend than a salesman. After a year, I can say the Berkeley Ergonomics mattress was a great choice, and the adjustability offered by the European sleep system slat foundation is terrific, allowing both my wife and I to individually "dial in" our preferred areas of support by adjusting the stiffness of the slat in different sections of the foundation. Need more or less support in your lumbar area? Simply increase the arch of the slats in that area. I honestly can't say enough good about Ali and the store - which has a nice selection of high-quality, clean, well-designed furnishings. Maybe not the right store if you're just looking for something inexpensive, but you ultimately get what you pay for, and in this case, both the furniture and owners/staff are worth every penny. read more

Quality merchandise with knowledgeable and pleasant staff. I have bought several pieces of high quality furniture and many rugs from this fine store. read more

Excellent. Personable, professional and knowledgeable owners, great selection, top notch white glove delivery. Highly recommended.