Great Experience!!! I'm a SubAru Ambassdor and I needed to put air into my tires and get a quick check, I stopped by this dealership and they helped me very fast and efficient. They had me in and out in under 30 minutes. All the staff were very nice and friendly and outgoing. Very nice place, i was surprised of how fast they were and how friendly everyone was. Will definitely recommend this place and come back. Thanks guys. read more

So let me preface this by saying the service I received was excellent, the people are nice, I believe the issue was solved and life is good. The appointment was this morning and it all went well. The only thing that may cause me to not go there again is that they charge a $160 diagnostic fee that does not apply to fixing the car, just figuring out what might be wrong with it. I've been to places before where there is a charge that would then be applied to the repair, but here they clearly say it is a separate non-refundable fee that would not be applied to repair costs. If they guarantee it's accurate, then it might be money well spent. But if it's not and we end up searching for a cause with multiple fees... I'm really iffy on that. So far that hasn't been the case. read more

Easy butmying, friendly staff. Very pleasant experience. Just bought a 2024 Outback love it read more

Subaru of Columbia - Car Dealers Near Me - Columbia, Missouri

After Midwest Autoworx took 2 weeks and couldn't figure out what was wrong with my sons WRX these guys figured it out in about a day and once parts got there had us back up and running. River was awesome! read more

Amazing experience! The most friendly, most honest, and most helpful staff you will find in any car dealership in the whole country. I was moving in from out of state, and they walked me through registering my new car with the DMV, and even gave me a free rental to use until my car had shipped to the dealer. Didn't try to add on any bonus either. THEY ARE THE BEST!!!!!! read more

I have purchased many cars over the years, but never have I had a better buying experience than with University Subaru. The entire staff was great and you are treated as if they genuinely want to serve your needs. As everyone knows, there is a new car shortage because of chip unavailability and logistics, but University Subaru isn't acting like all of their cohorts who add "market adjustment" and "trick fees" to the MSRP. Instead, their attitude is that they don't want to be reviled as a "greedy gouger" when supply catches up with demand. This is how an established family business and community partner conducts itself, so unlike a large, impersonal national chain! They definitely deserve your business. read more

Purchased 5 new cars and 1 used car from University Subaru. Had a great experience in all cases. I also get my cars serviced there. Great experience again. Used their bodyshop twice. Great experience again. My ouback sport was hit by a semi and was almost totaled. I was concerned that it would never be the same. It actually got better gas mileage afterwards and I drove it another 10 years. read more

I'd give a 5 star but I didn't get a car wash! Amanda was a great service tech and kept me updated on the work status.

This has been one of the best car buying experiences that I have had. I drove 2 1/2 hours to Columbia to look at purchasing a used Prius on their lot. I called a few days beforehand to ask questions. Brian answered every one of my questions and concerns. They held the vehicle for me. Once I arrived in the dealership, they answered my questions and made the process very smooth. JR was the first finance person that I felt at ease with and did not feel pressured. I would highly recommend anyone looking for a new or used car to check out University Subaru. read more

I have been to University Subaru before and had work done and ordered parts for my vehicle with no problem. I decided to order a cargo carrier from them for my 2022 Outback. I called before I ordered online to make sure that part was in stock and the price online was correct. I spoke with a gentleman in the parts to department who confirmed they had 1 product in stock and yes the price was correct. I also asked if they would hold the product for a few days until I could pick it up. After that conversation I order the Thule cargo carrier online from Subaru and paid for it in full. The next morning University Subaru called to inform me that the product price was incorrect and Subaru had increased the price and the dealership had not updated their website to reflect the new price. While I understand the price increase the transaction for the product had already taken and it was paid in full. I am disgusted with the business practices of a dealership that would call to inform you that you owe more money because of a mistake made on their part. I was issued a refund for the purchase. I will never shop or have work done at University Subaru again. Lost a customer for life. read more

Driving from KC to St. Louis to see my MIL for Mothers Day and my clutch went out on my 2010 Outback. I called University Subaru in a pinch and Mr. Nixon assured me they could take care of it. They gave me a loaner for three days until my car was fixed. Here's the thing: I live in KC and likely won't be a return customer, but they got me home, fixed my clutch (working better then ever now), fixed a recalled airbag while they were at it, and didn't do it because they wanted my future business. On the other hand...might be worth driving back for University Subaru's excellent customer service! Thank you, University Subaru! read more

This place is great! I've always been treated like royalty and gotten amazing deals. The staff is very upfront and authentic. Artie from Seattle, Washington -- Are you sure you meant to comment on a dealership in Columbia, Missouri? Perhaps there is a dealership called University near where you live. read more

Absolutely the best dealership to go to! Purchased a new 2015 Subaru yesterday and have never had a better car buying experience. They shot low from the start, gave us a very fair trade, had the paperwork ready and was out in 15 minutes spending $100 less than expected! Our salesman, Ben then helped our daughter with all her questions and we are very happy customers. Definitely recommend! read more

I have had several poor experiences in the service department ranging from the standard dealership mark-up efforts to sell parts that you don't need to not addressing the issues brought in for. I have got into arguments with hard headed lube techs on Facebook. After paying $15k two years ago to get an engine shipped across the Atlantic, I brought my car in one last time in complete desperation due to having some sensors going out and throwing the car in limp mode. I get a call saying my car is ready to be picked up. The only problem is there is a ticking noise suspected of being a spun bearing that arose somehow during this service. Abuse? Neglect? Any combination of all of the above. I'm down a colossal investment and back at square one. If you care about your vehicle, DO NOT bring it to be serviced here. read more

Complete crooks!! I bought a used car from these sleazy salesmen. They talk quick. Here's their trick: they will show you some number on a computer screen that THEY paid for the car and its unthinkable to go any lower. What ACTUALLY happened was they did pay that price for it so its legal to tell you that, but they charged the seller of the car that much more for the new car they traded the one you're looking at in for and they don't care as long as they save money. These guys pretend to be nice. It is their job and they are darn good at it, but honestly, I don't know how they go home at night. read more

I have seen many car dealerships. In fact, for a number of years I worked as a secret shopper to evaluate car dealerships and car salesmen. In addition, over the years I have purchased more than ten new cars. In no case did I ever feel I was cheated but in most I always felt at a disadvantage and that, even though I really prepared, I never got the "best" deal. At University Subaru I found everything to be upfront, clearly explained, and it became obvious that the intent was not only to sell a car but to more importantly gain a satisfied and probable repeat customer. They did their best to get me there. The car they sold me was the convincer. I am very happy with my new car. Finally, the service department at University Subaru is extremely good. read more

The body shop went above and beyond what was promised on my 2014 Forester's scratch's from a car wash. You could not tell that it ever happened and for a fraction of what others had estimated the cost would be. Outstanding customer service! read more

I had an excellent experience with the Columbia Subaru. My 99 Legacy engine blew after 230,000 miles. I had excellent communication with the customer liaison same Louann as well as the mechanic that actually worked on the car. They were outstanding in communicating what was wrong with the engine, looked at numerous resources to find the most cost-effective fix, and communicated every step of the way. They even drove the car to and from the nearby Firestone to take advantage of my lifetime alignment, now that's customer service!!! Oh and even came in under the estimate!! read more