I've been on a few Charming Holiday tours at this point, and will say those experiences were closer…read moreto a 3. Yet, I still try going with them occasionally because at least they stick close to the destinations on the itinerary, and the cost of the tour is still hard to beat relative to quality (base cost for 7 days to Zhangjiajie this year was $800 per person, hotel+most meals included).
However, this year, it seems they've started to really improve the quality of the tours to China - so much so that I felt compelled to write a review to balance out the rating a bit more... but I can't speak to any other destinations, and perhaps I was lucky with my tour guide / experience. Great tour guides do make a huge difference, and mine was awesome overall.
I went with Charming to Zhangjiajie this past month, and among all other tour companies I could've chosen, I picked Charming from reading their packed itinerary and decent 4-star hotel accommodations (these are considered "5-star" by China's standards). Also important to note that starting this year, Charming no longer has shopping tours in China! No more wasting time at shops.
Tour guide: She was nice, professional and experienced (note she only spoke Chinese, which is fine considering the tour comments noted this is only a Chinese-speaking tour). She even waited with us on the last day to personally send off each one of us from the hotel when the tour ended, to ensure our transportation to the airport didn't run into issues. Most tour guides at this point would've gone home from my experience, so this was a surprise for us. Also unlike past experiences with Charming tour guides, the tour guide never asked for tips either, but seeing as how great she was, we voluntarily tipped her at the end.
Hotel: Met 4-star standards (mostly stayed in large chains like Pullman and Ramada). There was one night where we stayed in a very old inn in Fenghuang Old Town (like the towels badly needed bleaching) but the tour guide did warn us that because we had to lower our standards as the village was still developing. The good thing was that the location was great for walking around at night to explore. Acceptable given the area.
Itinerary: Jam packed in a good way! Expect to leave at 8am everyday to beat the crowds. Maybe it's also because we went to Zhangjiajie, where there's no shortage of things to see, but the tour guide made sure we made the most of our time there, so she did also recommend optional things to do. At no point did she ever force anyone to go to these places, which did require additional entrance or show fees. We went to 2 of the 3 suggested things to do, and gave us free time back if we didn't go to one of the places.
Shopping: It's a non-shopping tour, so no stops for shops! Optional, but the tour guide did also recommend things like snacks and tea leaves to purchase during our bus ride. I imagine they get some extra commission this way since tours no longer have shopping stops, but you never feel obligated to buy anything, and I was free to pass on things. The tour guide did take anyone who was interested in purchasing silver jewelry or mugs (which is popular in Zhangjiajie apparently) to a store she's partially invested in / opened with relatives (and she disclosed so), and offered discounts. But also optional, and we only went after the tour was done / we dropped off everyone else at the hotel at night, so no pressure for anyone who didn't want to go.
Food: This was probably the only point where I thought we could've went to better places. Maybe I'm asking for a lot given the price of the tour already includes hotel, but I think there's room for improvement. I'll give it to the tour guide for at least checking in after every meal to make sure we were full, and if anything needed to be changed. Whenever we asked for more vegetables, she also immediately asked the kitchen to cook more for us. They did make an effort to include chicken / beef / duck in most meals, and typically fish and soup can be expected as well. Hunan is tougher for those who don't eat spicy, and they were accommodating with lowering or removing spiciness.
In general about China: The country is making improvements to tourism quality across the board. There's still a lot that needs to be done, but major cities are now easy to navigate when traveling alone, with metro connections being more common. Joining a tour will still make your life much easier when it comes to the countryside/national parks though. Also public toilets are still 90% squatting ones, but the rest areas are a lot cleaner / a little more modern than what I've seen in the past 10 years.
I'm seriously considering finding another China tour to go with them on next year, and recommend giving Charming Holidays a shot for their improvements.