Maddie is a rockstar! I was sent in with a laundry list of obscure items to get with only 15% battery. She checked in on me and I told her the situation and she knocked the list out of the park and provided valuable recommendations based on popularity. I am so thankful that Maddie made my visit stress free and efficient. I made it out with 11% to spare! read more

Ms. Willow assisted me today with my Lancome purchase. In the past, I had purchased a perfume, and she helped me find the same item. She also helped me pick out the best mascara for me. Ms. Willow is knowledgeable and sweet. She is my favorite Ulta representative and knows the products. I really appreciate her knowledge of Lancome. read more

For big retail, it is what it is. If you can't wait until something is delivered then going here should suit you. I used to go a lot more but so much has changed (they don't do the Dermalogica facials any longer) and the eyebrows ladies aren't always available. I got my hair cut here once (don't do it) and a coloring (beautiful color that still didn't last as long as they said it should) but will not be doing either of those again. read more

If you are looking for event/wedding makeup service, Chelsea R. is your girl! She is very helpful, knowledgeable, and *most importantly* skilled. She assessed my skin type & preferences and ultimately chose to apply Clinique for the base due to my sensitive/reactive skin. Chelsea offered skincare tips as well. Much appreciated! (Seriously, when do we have the opportunity for anyone to really check the health of our skin and the impact of our makeup routines?) I also had the option to add false lashes application for just $10 more- totally worth it. Especially because Chelsea sent me home with the box so I can reuse the lashes. My appointment for both a hairstyling and makeup application lasted from 3:30pm-5:00pm. The overall makeup look was perfect for the formal wedding I attended and I would recommend Chelsea Rodriguez's services if you are in the St. Augustine, FL area. (I actually loved the Clinique foundation & shade match so much that I purchased a bottle the following week! Thanks, Chelsea!) read more

The store is clean and the sales people friendly and helpful. Meadow and Brittany were both kind and helped me find the products I was looking for. read more

So how often I run to Ulta on a Sunday and 3rd time I find them closed. Most open 10am not here. Tonight just after 6pm I figured we'll they open late so surely they will be open. No. Again. This time on the back end. Order online. Sure, but I needed something I was out of and needed. Well I'm sadly dissatisfied. read more

This is my go to place for make up and to try new products. An eye candy store of colorful delights. For my birthday, I got Nars blush, IT mascara, and lip oil and mask samples from Ulta for free. I love the no alcohol Japonais face wipes in individual packets I use to get here. read more

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I booked a hair appointment last week. I got a confirmation text yesterday but today when I came in for my appointment they said since I didnt call to confirm they canceled it without telling me! I showed them the texts of confirmation and they said they didn't care and I would not be getting my hair done. The blonde working was so nasty and should be fired. She should of been apologizing but instead blamed me! How can you cancel an appointment without notifying and also send a confirmation text! My sister, mom, and I have been getting our hair done at Ulta for years and we have never had to call to confirm to keep our booking or been cancelled on with no notification! read more

wish I could give 0 stars. I returned an item today that was purchased with a visa debit gift card (Christmas gift) and a credit card. the original transaction was well over $100, and the visa debit was $25, meaning over $75 was spent on the credit card. I reiterated that I wanted the refund back on my credit card that was used since I can no longer use the Christmas gift card that is in the trash. I was told yes but then was given an ulta gift card instead of it being refunded to the credit card I used. when I yet again reiterated that I wanted the refund on the credit card, the lady brought over a manager and explained the situation, and I was told that because the return was the amount of the gift card, that they couldn't put it on the credit card. I pointed out the total refund which was in fact more than the $25 visa gift card and reminded them both that over $75 was spent on the credit card and I'd rather have it on the credit card because I don't shop at ulta often and wouldn't use the gift card. the manager walked away and the cashier told me 'you're wrong thats travel size and it was under the $25.' I pointed at the total on the receipt which was over $25 and said 'really because it's more than that here'. And all she had to say was yes that's what's on your gift card. I again tried to kindly reexplain that i didn't want it on a gift card and didn't understand their reasoning as to why it was on a gift card and was just met with more rudeness. I gave up and left because I was almost in tears with how they were treating me. read more

This store is always an intense experience because their are so many options and you never know what to try first. I have had some awesome deals during the holidays from this store and they have coupons in the paper quite often which is nice for makeup. Kimberly personally helped me pick out an affordable and practical concealer for myself. I really valued her attention to my skin and tone; she wanted to find the best fit for me at the value and appearance that I wanted. There was no pushy sales techniques. She also gave me a sample to try the item to make sure I liked it. Very impressed. read more

Just had my make up done for a wedding by Lisa this morning! Some highlights: 1. She knew what she was doing. 2. She asked me a few questions about my skin type, the event, and got to work. 3. She didn't make me do the work. After she got the info she needed, she got busy. I didn't have to tell her much and she knew what colors and products to use. The whole process took around 40 minutes and I was happy with it. 4. The price is fair ($45) and they let you tip when you pay using your card, so no need for cash which I appreciate because I never have any! 5. And an extra special tip for my fellow introverts: If you're considering having a service done and you dread it or put it off because of the small talk (ugh!) or forced conversation, Lisa is your girl. She literally only spoke when I did and just did her thang the whole time. It was like a dream! I didn't leave the appointment exhausted or with my mind racing from all the talking which frequently happens to me. Lisa, you....complete...me. read more

I went with my daughter, on the weekend, service was good. Not everyone new there products that are sold there, be but I think for right now it's ok because of the Covid most places are operating on half staff. There doesn't seem to be a storage of any products. read more

Recently discovered my new girl Carly to provide my hair needs! With advice even if I don't want to hear it, she knows what I can and can't do.. read more

Today (12/21) I went to ulta with my dad to get some Christmas presents for some family members. We were waiting in the line to check out, which took a long time which is expected in the holidays. We walked up to the next available cashier and I was a few steps in front of my dad, who was carrying our items and i moved to the side so my dad could put the items on the counter. The cashier then blurted out to me, "Girl! You need to smile. It's the holidays. Smile!" I was not greeted nor did I even look at her in the first place. It was completely embarrassing and was so abrupt that I did not have any time to react. She kept egging on at me. The whole experience with the cashier was so discouraging. As an employee of somewhere you should never say something like that. You have no idea what people are going through especially when it's during the holidays. I will never return to this ulta because of this women. read more

Ulta Beauty - Cosmetics & Beauty Supply Near Me - St. Augustine, Florida

Possibly, the ultimate place for makeup, nail, and hair. Haven't a wider or better selection for the general public. Staff is knowledgable and friendly, always helping out any way possible! read more

Ulta Beauty - Store front. - Cosmetics & Beauty Supply Near Me - St. Augustine, Florida

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I went in today to buy several items. I just wanted to say that a new girl who works there gave me the best customer service. Her name is Ashley. She was polite, knowledgeable, and great to work with. She gave me ideas and showed me techniques. My makeup tonight turned out great...because of her:) read more

I started coming to Ulta about 4 months ago to get my hair done. I'm honestly really picky about who I let touch my hair because I've had so many people sadly mess it up. For the past 3 times that I have come in Chelsea was my stylist and honestly I couldn't be happier with the work she has done. Every time I leave the shop I feel absolutely beautiful. I instantly call my husband or parents to show them the amazing work she did! Not only does she do an amazing job at hair but while she's doing your hair she makes sure to constantly talk to you. Which honestly I truly enjoy! I hate when hair stylists just walk away from you instead of trying to get to know their customers! I will forever recommended this stylist and location to anyone that asks! Thank you Chelsea for always kicking ass! You have made a forever client out of me! read more

This store is always clean and stocked well. It is always nice to do in compared to the one at the Town Center in Jacksonville. The staff is friendly and not too pushy. read more

Nicholas gave me THE best haircut, ever. Very talented and a super personality. He is the only person I want to cut my hair.

So happy to finally have Ulta in St. Augustine! I spend way too much money here but I still love it.

I had my first appointment at the Benefit Brow Bar with Ashley and she was amazing! She explained exactly what she was doing so I would be confident doing it in my own, and made great product recommendations. I'll definitely be scheduling future appointment with her. read more

This is my favorite Ulta location. The staff is always friendly and knowledgable. I love getting my brows done at the benefit brow bar. When I'm shopping here I feel like the sales associates are my girlfriends shopping with me. We talk about new makeup techniques and trends and I love hearing about what's new with my favorite brands. I could spend hours in this store! read more

Never can seem to get an answer in the salon for an appointment. After trying for three days, the only day I was available was booked. Time to find a new salon. Love my stylist but.... they need to consider a receptionist just to book appointments. read more

There is never any one available for walk in hair appointments. Salon stylists are mediocre at best.

I just had my 3rd hair appointment with Savannah and once again a GREAT cut and color. She is amazing. I am not afraid to try new styles and Savannah just knows what styles looks good on me. read more

I love this store. I specifically love Stephanie at the Benefit Brow Bar. She is a doll and she gets my brows perfect every time (every 2.5 wks)! She knows me and how I like them and remembers my day to day life too. She has given me the best advice on how to do my daily make up and I love my new stash of items!! Love Stephanie and the crew! read more

I received sub par customer service from both the manager and employee on 12-30-2015. I just moved here and had never been to Ulta. From the time I walked in till I left with $186 in hair & beauty products I felt unwelcome. The store was beautiful and well stocked, but the employees were not knowledgeable or helpful. It was not crowded in the store. When I go back, I will not ask for help and will know to expect a Wal-Mart type of beauty shopping experience. read more

Don't get your makeup done at the salon!!!! I spent $70 on something so bad I could've done it myself, it wasn't classy or even done well, I'm wondering if they hire makeup artists or just random ppl, cause anyone could do makeup like this read more

Love this store. They have everything a girl wants to be pretty and then some. Great rewards program. Super easy returns. The shipping through the website is a bit high but that truly is the only negative. You can return items to the store purchased from the website. read more

Employee greeted me with an offer for a free brow wax with purchase. Explained details to me as well as other customers. While I was in line (and after the wax) the cashier told another customer the details provided upon our arrival were incorrect. They had the manager come adjust at the register to honor what was told to us. When I got to the register, I was told they couldn't adjust it....even though I just witnessed them adjust it for another customer. "That manager has left and I can't do that." I paid full price for a service I wouldn't have done at this time because employees don't know the policies and managers don't know how to treat customers. I won't be back. read more

Every time I call for a Brow Bar appointment I'm put on hold for 5-10 minutes before I have to hang up and try again. First you wait on hold for the first person to answer and then you're put on hold for the Brow Bar in which case they rarely answer. I'm so disappointed. More than once I've been put on hold by the first person only for there to be nobody even at the Brow Bar yet I sit on hold as if someone will answer. (I've figured this out because after a few tries someone finally tells me "oh, she isn't there." Thanks?). I've been going to ULTA for almost a year now and I'm over it. I found another place that took me same day, cost less, and answered the phone immediately. I understand it's a store with many things going on but if they want to be excellent with customer service they need to up their game in this department. read more

The Salon is ridiculously overpriced. Save your money for Panache. $46 for a halfassed haircut? Nope!

This is my favorite Ulta to shop at. They are always amazing and they're customer service is top notch. Every manager is helpful and I never have any issues coming here. I LOVE this store! read more

Stephanie at the brow bar is amazing!! My brows were horrible and she fixed them right up. She was super gentle, precise, and took her time. She also used a brow filler by Benefit and of course sold me on it. She was able to make me love my brows again. I highly recommend her!! read more