Make-up's stupid. "Hmm...I know what will make me more attractive! BLUE EYELIDS and GREEN TOENAILS" but oh my gosh, is it also STUPID FUN. Or it should be, anyway. This Ulta just makes me have a sad. Or sometimes a mad.
I've been coming here intermittently since the store opened, and I keep hoping it will improve. It has not. Fuggedaboutit. I only come here if I am pressed for time and/or JUST.CANNOT.EVEN. deal with going over to Sephora or MAC or the "The Good Ulta".
Compared to other Ultas in Colorado as well as out-of-state locations I've been to, Longmont's a mess. The displays are always a disaster in the prestige area, with missing samples, make-up smeared all over the place and the try-on stations not being fully stocked with supplies. The store brand display is always half-empty and often missing try-ons. I don't like most of the Ultra branded-cosmetics anyway - dry, powdery, not pigmented enough and I am harboring a grudge because they discontinued the one lip product that was well-done and which I totally loved. Phooey.
In all fairness, I am always willing to give 'em a pass on the conditions of displays and samples the day after a big sales event, I get that. Customers are grody slobs.
Trying to keep the sales floor tidy while 16 people are simultaneously asking you for help, 2 other customers are catfighting over the last Urban Decay Naked palette, someone's unattended, snot-nosed toddler straight up just ate a Lipstick Queen lipstick and some New-Age Derp Herder from Boulder is throwing a fit because the eyeliner on sale is not organic, artisan, free-range and humanely harvested...yeah, things get a little messy. But there's no excuse for the state of things as I have observed the other times.
The clearance shelves used to be horrific, but they've actually improved and are cleaner and neater as of late, but the markdowns suck. There's not a lot of deals to be found. I want a clearance item's discount to make me raise my fist and yell "KHHAAAAN! I mean KOHL! KOHL EYELINEERRRRRRRR MARKED DOWN 80%". A dollar off is not "clearance."
Unlike other locales I've been to, the Longmont location the staff always seems tired, browbeaten or simply put out. There also seems to be a great deal of staff turnover, which is never a good sign.
Whenever I find a staffer I like, they invariably are gone-baby-gone the next time I come in, leaving me to deal with staff that should be taken out behind the chemical sheds and shot, therefore putting them out of their misery. At Longmont, the best help I've received has been from "floaters" - the absolutely most enthusiastic and knowledgeable staffer I have dealt with was actually based out of another location, so now I go see her at her home store because I often get the feeling that the Longmont staff doesn't know products, techniques or trends or industry news.
Over time, the staff has gotten better about greeting people as you come in but still could use some improvement with keeping an eye on who needs help. I think they are usually seriously understaffed.
One visit, all I needed from one harried girl was just an acknowledgement that she saw me and would get to me in time. I wasn't going to interrupt her or the customer she was assisting. I am happy to wait my turn, really. I'm chill and I get it. I used to work retail. When said salesgirl was done, she looked right at me, and walked off, disappearing into the messy racks of product, possibly swallowed up by some woman-eating Clarisonic or lost forever in a fluffy forest of makeup brushes. Anyhoo...there I was in the aisle, by myself..so lonely...and I couldn't find anyone to help me. I was pretty pissed off and went to MAC in Boulder instead. Many Shuvs and Zuuls knew what it was to be roasted in the depths of the Slor that day, I can tell you!
On another visit, I politely asked another salesperson who was stocking shampoo a question. I was hesitant because I had dealt with her before and she's snotty. I got the information but yep, I caught some 'tude. Look, you don't need to suck up to me nor do I expect you to be my BFF. I just need to know where the eff you moved my product to. I'm totally okay with a certain chilliness as long as it is *professional* but rude is right out. I wanted to grab a hold of her septum piercing and drag her rude ass over to Sephora so she could see how service is done.
For the younger girls sometimes less than stellar service is simply no more than a lack of polish and work experience. Unlike the 'tude, inexperience is OK - we were all beginners in the world of work at one time. I'm forgiving enough that honest enthusiasm will trump rough edges. I actually enjoy working with those folks and have learned a lot and gotten great recommendations. I think they learned from me, too. However at Longmont, these type of experiences are few and far between.
So yeah. One star.
TL:DR; Messy, poorly stocked, and poorly staffed. Go elsewhere if you can. read more