I am an avid ULTA patron and this location is usually where I come for all my Ulta needs. Customer service at this location is hit or miss; sometimes there is not a single associate to be found (or they pretend you aren't there) and other times, they're swarming. I have noticed that when I do ask for help, I'm often pointed to the most expensive product. That being said, when I have purchased the product, I usually like the result. I appreciate that they are faithful to Ulta's return policy (which is: try it and if you don't like it bring it back) and they are usually well stocked on products. The store is located in an extremely busy parking lot so parking can be stressful. I am always able to find a spot (sometimes quite far away) but finding the spot without running into another car is another issue entirely. All in all: customer service is average, parking is anxiety provoking but you'll usually find what you need. read more

I apologize first for ranting but... 1. I (and the many at the store) so not need a dozen asking if we need helps. I'm pretty sure we'll know how to look for y'all if we need assist. 2. While I was doing my thing standing in front of Charlottes Tilbury and can't decide between finish powder or finish bronzer, this rep came up tells me I'm looking at the wrong shade and I should be looking at 2-3 shades darker and after I politely told her I'm good and does NOT need her help, she goes on asking me, "Can I show you Tarte instead? In case you don't know, they're cruelty free blah blah blah in case you care about such thing blah blah blah..." I was so nice "thank you but no thank you! " like ....i KnOW this is not representing Ulta Beauty business model but am I being racist against? Then am I getting my "moral/value..." attrack just because I'm looking at CT instead of Tarte The place was clean and neat but I so not needing help from someone that doesn't wear make up nor skincare giving me advice of beauty products to buy and y'all!!! If you don't like the product you're selling, don't work there ‍ read more

After coming here I try to go to Southlake instead as the selection is more vast. The layout is much better for shopping. The service is much better. Coming to this ulta the ladies at the register make me feel like it was a inconvenience that I even walked in there. As a customer you want to feel welcomed so your shopping experience is more enjoyable. But the staff at the registry makes me dread shopping here and I don't want that. I want to enjoy my time off and buy product I want. read more

amazing customer service from the team. They have the right products and the right people for the business and they have been able to help me with my product and the best customer experience I've ever seen. read more

They offered me a free gift with my online purchase and because I didn't toggle something when ordering to say yes give me the gift they didn't give it to me and I called them after I placed the order noticing that the gift wasn't included and they said so sorry for the inconvenience too bad we won't do anything for you nor will we even let you come pick up the gift that was supposed to be included in your order. I spent an hour of my workday on the phone with them to tell me too bad. Horrible! I can buy makeup cheaper other places and I am so disappointed in this store and their customer service. I don't think I can go back to them ever again. read more

* REMODELED * Ulta is my "go to" for beauty items AND gifts. This location is AWESOME for two reasons: (1) the Staff - I depend on their recommendations for everything & they always recommend great items AND (2) so many diverse options for your beauty needs - hair, makeup, fragrance, nails, skincare PLUS makeup application AND a hair salon. Definitely a MUST SHOP! read more

Ulta Beauty - Cosmetics & Beauty Supply Near Me - Fort Worth, Texas

Vinnie was so sweet and patient when helping me find the right lip liner shade! I am super happy with what we settled on:)

i took my daughter to Ulta who had hair to the middle if her back. she took several pictures to show what she wanted (two inches off) and after TWO hours, she came out with keratin in her eye that the beautician spilled on her and let her clean herself, and about 8 inches off her hair and so thinned out, she can do nothing with it. she is Autistic and they took advantage if her. it took us $65 to try and fix but were told there is nothing to do but let it grow. Lupe the manager offered "her money and tip back". It is unacceptable!! what about the years worth if growth that she has to wait and the issues she is having because of her anxiety. oh, and.... Carla's license was EXPIRED! Lupe says she cannot comment on that. I will be closing my Ulta account and complaint as much as i can until my daughter's hair grows. i called corporate and they said they'd call me back. i haven't heard a perp!! If you know a lawyer that can give them hell, let me know. read more

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My disappointment and concern regarding a recent experience I had the trinity commons i encountered an employee Angelina whose behavior was unprofessional. During my visit the employee talked back and was so rude. This experience left me feeling so upset which was not expected from a store that prides itself on customer service. I didn't end up purchasing any items due to the lack of service. read more

I had a bad haircut here last year. The stylist said she could give me the layers I asked for and did not. She re did it several times only for me to finally say it was fine and leave. I decided to book another appointment with a different girl a year later. 03/26/2024. I really hate to have to do this but this isn't fair. I went in and asked to cut about 5 inches off (MAYBE 6). I then proceeded to tell her she can cut it to the length UNDER my boob (that is probably where I messed up). I showed her exactly where. A few minutes go by after she started and the other employees behind her start gasping that a lot of hair! My stylist then proceeds to say she cut off 12 inches! Of course I start freaking out and I asked them to show me. Immediately I told all of them "That is really short!" They told me "no, it's still long". Then I said "I asked you to cut it under my boob" and I pulled my hair down and showed them that my hair was now a few inches above my chest. No one said anything except "it's still long". It's absolutely not long. I tried my hardest to get over it thinking she could at least give me the layers, face framing layers and bangs I wanted.. You can't tell I have any of that except the bangs. I'm so annoyed and frustrated. Why would she ever think cutting 12 inches off was ok? Most hair stylist will ask before cutting off that much hair if that length was ok!! My hair went past by butt. It is now above my chest and no where near what I asked for. I showed plenty of pictures. Beware booking your next appointments! I will never come back. These "professionals" can only do a basic cut. read more

This Store is Truly Amazing. The Employee Stormy Helped My family. She matched my Mothers Skin Color and got the Perfect Match. RECOMMEND TO SEE STORMY!!! 10/10 Store. read more

I went to this ulta after being assured the stylist would be able to do a color correction on a blond that went strawberry red. After 2 hours she said she had no more time and to come back the next day when there would be no charge. The first try cost 263 and left me with lavender drab hair. The next day I was told I would have to pay and spent another 123 and walked out with yellow hair that had been fried by chemicals. I will never go to this place again and I'm just hoping not to lose all my hair at this point. I have notified their corporate office and the BBB but that won't fix what has been done. I would definitely find somewhere else to go. read more

Ulta Beauty - Cosmetics & Beauty Supply Near Me - Fort Worth, Texas

Justin was absolutely fabulous! He was so warm, helpful and knowledgeable! He helped me pick out foundation and recommended a new translucent powder from Ilia. I have a first date tonight, and I know I'm going to be total glam thanks to Justin! read more

2 weeks ago, I visit Ulta (Alliance-FW) and Sebreen & Breanna brings me an excellent and very professional customer service. I would like recommended her services. Definitely, I come back soon! read more

Gloria was amazing! I brought in my 83 year old mother who has dementia and wasn't very nice to her but she was so understanding and kind. Would highly recommend and she was much appreciated. read more

Read my full review to understand the 2 stars! Services at the salon are great, Carrie is fantastic.... What's not great is the multiple annoying text message appointment reminders and the multiple confirmation phone calls!!! A chain as large as Ulta should be able to send ONE text message for a yes to confirm or a no to cancel. Considering taking my business elsewhere because I don't need 5-6 text messages and multiple phone calls ever but very annoying while at work!! From what I've gathered over the years from other customers...Ulta corporate doesn't really care to update their appointment software for the benefits of their hairstylists or their customers. Sad they put profits before customers. read more

There is so much to like about Ulta and I don't even wear makeup. But I do use body creams, body lotions, body butters, facial moisturizers, face masks, and hair products for natural curls and they have an abundant selection of all of these. They carry so many quality brands to choose from. I prefer shopping at this location to the one in Burleson because every single time I'm shopping at this particular location the store employees are acknowledging me and all their customers. They come up and offer assistance with a smile. Every single time. The manager and staff at this location make shopping enjoyable and I already enjoy this store so much. Thank you for your kindness and customer service. read more

I go less and less. Never enough people at the register or people standing behind the counter but do t get on a register to help out. The last 3 times they have not had what I went looking for even though it said online they did. When I try to use their $3.50 off coupon they always say it doesn't qualify what I'm buying regardless how much I'm spending over $15.00. the only reason I have it 2 stars is due to a few people on the floor when they ask if they can help you find something they actually know exactly where it's located. And I'm referring to the store at Alliance area in North Ft Worth. It's aggregating when you go out of your way and never get what you went for. And the people at the register dont give 2 sh*ts either. read more

I HAVE HONESTLY NEVER BEEN TREATED IN A MORE DISRESPECTFUL & DISGUSTING MANNER.. perhaps, some infamously known fast food toilet? ULTA; I have been a religious shopper/consumer, loyal, and did i mention ridiculously wealthy? After a few moments of navigating along my usual route I began to smell the pungent odor of none other than MARIJUANA, brewing stronger with each few steps. I paid little mind unto the two slackers until they walked into ulta before myself, wearing none other than ULTA WORK UNIFORMS. Disclaimer: i'm white, 26, and I SHOP THE VERY SAME WAY- grabbing everything that i really want to buy. After finishing most of my browsing i will then grab another bag and go through all of the items i have selected.Category maybe next time and category must have now! Never once has anywhere else given me any grief. Minding my own business finishing up when a stern voice behind me catches my atttention, "ma'am..." they (3 officers wasting away taxpayers ) explain to me that staff believes i'm stealing. I quickly surpassed irritation but seemed to be rocket shipped into angry, hurt, and humiliated. Not one single employee attempted to problem solve. I do give this officer my consent to search the bag. ALL YOULL FIND IS THE BEGINNINGS OF MY SEPHORA OBSESSION. Please spend your money ANYWHERE ELSE read more

All the employees were knowledgeable and friendly. The store was clean, and everything was easy to find.

Recently visited the salon for a blowout and the Benefit Counter for makeup application. Couldn't be happier with my experience and results! I highly recommend Carrie in the salon-my hair turned out perfectly. I'm excited to visit her again. Carolina applied my makeup; she was super friendly, and executed the look I was hoping for. read more

I was needing a quick haircut and called to schedule an appointment. Was able to get a next day appointment with Cameron, who was amazing. It was my first time with her, but she got my haircut just right! She was very kind and sociable. Salon prices are very reasonable, would definitely recommend! read more

This ulta was spectacular, I went here to get my eye brows done for the first time in my life. I decided to book with Emily and she was amazing and so kind. She did my eyebrows on how the best fit me and I loved them. I would 100% advise anybody go to this ulta if they are looking to get their eyebrows done and book with Emily ! read more

This review is just for the retail portion of the store, not the salon. I love make-up but absolutely hate how much it can cost. That's why I usually just stick to the basics of bronzer, mascara and lip gloss. I was fortunate enough to to receive a gift card to Ulta for Christmas, so I could do some much needed make-up shopping. The thing I like about Ulta is that they have both high-end make-up (Stila, Smashbox, Urban Decay, etc) and some less expensive drugstore make-up (Cover Girl, Almay, etc.). I splurged more than I normally would thanks to the gift card on a really great eye kit from Stila. I was disappointed there weren't more testers of lipstick. I'm terrible at picking out lipstick, and don't want to commit to a $22 tube unless I know it is going to make me look fabulous. And unfortunately, it didn't seem like there were any consultants to help me pick one out, so I choose a couple of colors from the cheap drugstore side of the store. Plus, I picked up a fun nail polish color for only $2. The staff in general seemed aloof. Maybe if I come back on the weekend when some of the brands have representatives I can get some personalized attention. I'll be back, but I'll bring one of my make-up wearing friends to help me decide what to buy. read more

Ulta Beauty - Cosmetics & Beauty Supply Near Me - Fort Worth, Texas

I like the store, but they need to open earlier! 10am is a little late for a retail store to open. By the time they unlocked the door there was 21 people standing out front and another 5-8 waiting in their cars. Kind of annoying. read more

Ulta Beauty - Cosmetics & Beauty Supply Near Me - Fort Worth, Texas

Simply the best customer service. Goodbye to any other beauty store, this one has all my love.

i received a gift card from Ulta which I was eager to use . Bought a couple of things and returned one the next day and bought something else. The difference was a small amount that I was owed. I assumed they would put it back on my gift card or just give me cash back. They made it into a federal case and the manager who was so rude and condescending said I was out of luck. They owed me back a small amount of money which would have been very simple to do, but instead talked to me like I was a fool. I finally just laughed and said I'll continue to avoid Ulta and frequent Sephora! Remodeling the store to look like Sephora isn't cutting it. Horrible customer service especially from the incompetent and rude 'manager'. read more

Christina is so knowledgeable in makeup and skincare! She shade-matched me in store and explain what she was doing and what benefits the ingredients in the products did. Loved it! read more

I hate to leave a review like this but unfortunately I feel like this is absolutely warranted. I am also going to name the manager's Jennifer and Angelica in it. To say poor costumer service is an understatement of these ladies professionalism or lack of. More like a drama filled beauty school vibe where they and their staff hover and speak badly about their costumers.I will never forget how horrible they made my friend and I feel today. Seriously had a really bad taste for this store and would never go back there. read more

I love this place! Best place to get your hair done, shop for makeup and other beauty supplies. They also do facials here too but I haven't tried that yet. read more

I've been coming to this store for years and I always ask myself why. Customer service leaves little to be desired. The gals that work there have I don't care attitudes. I can never use my mailers or offers for free gifts because they are always out no matter when I go. I'll be buying from the manufacturer from now on. It's not worth going to this store and being treated like this. There is a saying by Maya Angelou, "I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel." read more

I visited this Ulta recently for a makeup application, and was pretty underwhelmed with the whole experience. The woman applying my makeup was friendly, but outside of her, I felt readily ignored by several other employees. When checking in at the front of the salon area, I felt like an imposition, and immediately started doubting my decision to have my makeup done for the evening. The feeling lingered as I waited on my appointment, looking for a particular skin cream that I needed, but being largely ignored by a group of 3-4 employees standing less than 10 feet away from me - but who did not seem to want to give me the time of day just to acknowledge me, let alone help me find something. After unsuccessfully looking for about ten minutes, I gave up and just waited back at the Salon, eager to be done with the appointment. The application took about 45 minutes. The makeup artist was nice, but the results were not what I wanted. I said that I wanted browns and neutrals to be used on my eyes, but instead she used blues and blacks (or dark gray, I'm not sure) - resulting in a much heavier eye than I expected. The rest of the makeup looked fine (she did a good job evening out my skin tone, finding a great lip color, etc.) - but I could not get over how dark my eyes were for the entire night. If you visit this store for a makeup application - be sure you communicate with your makeup artist very clearly about what you want - I know that besides my experience, friends of mine have had the same issue with makeup applications at this location, so just be honest if it's not working for you! Additionally, the store itself seemed disorganized. Among the product shelves, there were lots of items just carelessly out of place, and surprisingly quite a few items that were not in stock at all. I got the impression that no one really cared about being neat that day, something that seemed even more apparent in the salon area where most of the smaller tables and the majority of the large center table were covered with open products and used brushes & sponges, definitely not what I was hoping to see right before I trusted someone to apply makeup to my face. In the past when I have visited this salon for makeup applications, things didn't look so disheveled - but all it takes is one dirty brush to make a good face go bad, and the results were unfortunately not worth the risk in this situation. Overall I'm giving this experience two stars. I am a big fan of Ulta for all things Beauty - I just think it may be awhile before I go back again (if at all), for a makeup application - especially considering how much it costs ($60+ after eyelashes & tip!!), and how underwhelming my recent experience was. Cheers. read more

What is the deal with the people working here??? I got here at 9:50 AM to get my eyebrow pencil. I watched as people began lining up outside awaiting the opening time of 10:00AM. About 6 people were standing outside waiting in the heat which at that point was 90 degrees.when 10:00 rolled around, the woman who was unlocking the door just stood there wth her back turned to the door talking to another associate. She did this for a full minute before finally (slowly) unlocking the door to open the store at 10:01. This may not seem like a big deal but it is so disrespectful to not honor your store hours to those people who may be in a hurry. Every time I am in here, the cashiers have attitude. Why I am always the one thanking them and telling them to have a nice day? What happened to basic customer service? Believe the reviews--Don't go here if you need product recommendations, the staff are not very knowledgable and always recommend the same products to everyone. I have been here twice a month for the last year and have had a poor customer service experience almost every time. read more

Everyone comes first in my house. Husband, Kids, Grandma, and I don't do much for myself when it comes to buying myself things. It's always for others. Well, I wanted a mini makeover. A friend recently went to Ulta and got made over I didn't know that they did makeovers. Sephora was a little trek and Mac was pretty busy. I don't wear makeup. *gasp*. It may be time at 29? I don't want to look like the worn down mom. Carley did my make over and gave me a natural look. I liked it. It was $40 plus the makeup. She was nice enough to style my hair too. I bought over $150 worth of makeup that I probably won't use, but hey I may have found a new hair stylist. read more

First ever visit to this salon or any Ulta salon. . They did a great job, and had wonderful service!!! Got the color and hair cut I wanted. Very Professional job. read more

I came in looking for the only mascara I use. Mind you I've bought it here several times prior to this. The first lady tells me they never carried it, didnt try to look it up or go in the cave to look for it. I told her I had purchased it there before but she still didnt try to help further. Ended up having to go to the mall. So annoying. read more

I must say I'm quite surprised by all the negative reviews about this Ulta location. For years I have gone to this Ulta and had great shopping experiences. This location has great deals on items that I often cannot find at other Ulta locations and the customer service has always been excellent. Granted, I rarely need assistance and wander around until I find what I need. But when I do ask for help, I am always pointed in the right direction. If you are reading these reviews and debating not going to this Ulta because of the negative reviews, I challenge you to try it out for yourself. The employees are friendly and they typically have items that are hard to find, which makes it worth the long drive on occasion. read more

I love this place as a store, but DO NOT USE THE SALON. 1) I got my make-up done here once for an event and it was horrible. You couldn't even tell she out make-up on my face. Now granted, I didn't want to leave looking like a clown, but if you're paying for make-up you should be able to SEE it! 2) I got my hair colored here and asked for reverse ombré. (I have naturally red hair and thought it would be cool to reverse it down to auburn.) the stylist kept going on and on about how that was the weirdest request she had ever gotten and how she would do it but it'll probably turn out like crap... Seriously?! The ironic part is I LOVED how it turned out. She did great. But I don't want to work with her again because of that attitude!! read more

Workers here are not nice or helpful. They act like they just want you to buy what you need and get out.

I always have a good experience at this location. Today I went in for more than just the purchase of my standard go to products. I had a great experience at the Benefit brow bar! The girl that helped me was quick and professional, even showed me how to better use a product I already have to fill in my brows. The technician also took the time to cover up my redness from the wax with concealer. I was also looking for a lipstick for an upcoming event where I will be having my makeup done, I just wanted the perfect lipstick for re-application. The woman that helped me in cosmetics was amazing! She asked me what I wanted and was able to match my style right off the bat! The great thing was that she was prepared to apply every pink lipstick in the store on me had I wanted to! I highly recommend you try this store for any makeup needs. read more