I'm dismayed with the negative reviews I see here on Yelp stating this place is a tourist trap and overpriced. This is Turkish delight we're talking about, and if you're not familiar with the product, I can understand how the candies appear to be overly sweet and overpriced, but the reviews are misguided and misinformed. Second, you are on Cannery Row. Finally, consider heading over to Turkey (or Greece for the Greek version called "loukoumi"), and a a few things will become readily apparent: Turkish Delight is inevitably sweeter than any other candy you've likely tasted in your life, it is an acquired sweet tooth, and when handmade or "fresh," it is always sold by weight, not by piece. Start adding nuts or nut pastes to anything, and you will have a heavier, and therefore, pricier product when sold by weight. You're unlikely to find authentic Turkish Delight in the states, period. Know where you are and what you're getting before bashing the business for what you call shady practices. Otherwise, stick to the Ghiradelli chocolate you can buy at Safeway.
There are four options for AUTHENTIC Turkish delight: (1) pay the air fare to get there yourself; (2) visit your local Middle Eastern grocer and keep your fingers crossed that they may have the pre-boxed and still expensive commercial version; (3) visit your local Middle Eastern grocer and keep your fingers crossed someone has shipped or brought over handmade Turkish delight which will be even more expensive (and again, sold by weight) than the pre-boxes versions; (4) find a gem like Troya that just happens to be in a tourist spot.
When you know going in that you are purchasing a dense and very sweet product, which harkens back to the lovely time you had in the country, the price is very reasonable.
Having said this, you are better off buying the box of 6 logs for a the pre-set price of $60, than buying piece by piece. Yes, it's a lot of Turkish Delight, but how often do you make it to Monterey and a shop that air ships their product directly from Turkey? And don't forget, it stores in the freezer or fridge for up to a year, and out in the open for 4 months.
This is the opportunity to buy whatever flavors appeal to you, because the owner Wail is very generous in letting you sample. While deciding, I was able to try the rose with pistachios, a pistachio milk nougat, rose with pistachios covered in airy semi-dark chocolate pellets, a sesame version, and a hazelnut chocolate. My friend also received samples. Do the math.
The shop has beautiful, authentic Turkish decor and tiles and a few tables in the back for serving tea and Turkish coffee (another sweet and texturally acquired taste), as well as tea sets and talismans to ward off the "evil eye."
The only downside was the inexperienced and culturally insensitive youngsters who work alongside the owner. When I inquired about the price of a box, the employee asked me "Do you really want to know? Like, REALLY want to know?" Well, kiddo, I wouldn't have asked if I didn't want to know. I do know what I'm buying, and I know from the get-go it is not cheap. Then, when another customer asked what all the flavors were, he turned to me and asked, "Would you like to listen so I don't have to repeat myself?" Finally, when he got to the semi-dark chocolate version that looked like little peppercorns, he said, "I tell people that it's covered in rabbit poo and they turn and leave, literally thinking it's covered in rabbit poo." Later, when Wail was gathering my pieces, both Wail and this employee stated may people have never even heard of Turkish Delight, or even know what it is. So, for someone who has no idea what Turkish Delight is, or what a special treat they are missing, what misguided view do they now have about the Turks, Turkish Delight, or Turkey in general?
I understand being young, inexperienced, and untravelled, but the comments can definitely be construed as being culturally insensitive, or downright ignorant, and are in no way helpful to a new business bringing delights to Monterey and an otherwise unfamiliar audience.
Wail, thank you for all my samples, and my wonderful box of your top sellers and personal favorites. Please consider hiring staff who will cost more in labor, but who will ultimately serve your end goal of being profitable, pleasant, and interactive, rather than those who will turn away potential business. Truth be told, had you not come to to talk to me about your product, I would have walked away without a purchase.
For the record, I walked away with the delicious semi-dark chocolate pieces, NOT rabbit poo. read more