Hands-down my favorite shop EVER! They have something for everyone, even that person that's hard…read moreto buy for. I love their card selection, I always end up cracking up when reading them. There's also plenty of funny sayings on kitchen towels, coasters, socks, and more. The apparel is trendy, but can be kind of pricey. The baby/toddler items are especially swoon-worthy. Thankfully there are sales throughout the year, so be sure to keep your eyes peeled. And follow the store on social media for unveiling of new products, promos, and events. On top of all the great items in the store, the owner is super friendly and always strikes up a convo with customers. This makes for a fantastic shopping experience! Bonus: They are open on Sundays!

A friend and I were having lunch and doing some holiday shopping in East Aurora. She wanted to hit…read moreup Beulah's General Store because she really likes it there. I'm so glad that we went in there!!! It's a small chic shop with so many neat things inside. I was in love with the place, as soon as I walked in!!! (I saw a holiday card that said Happy Holidays from your favorite liberal snowflake.) They have so many cute things that you can buy. The owner is really nice. I live in Buffalo and am in love with the city so when I saw a shirt that said living my best Buffalo life, I had to have it!!! She had more sizes than what I realized and I found a perfect shirt for me. I ended up buying it. They have a wall full of socks with fun and sarcastic sayings that I have to come back and purchase. They have cool things to hang on the wall (like a peace sign) that I need. They also have a few sarcastic coffee cups, one of which I definitely need (about being chalant AF.) This place is definitely worth a stop. It's fun and it'll make you really happy just wandering around it.

If you have not been here recently (or if you've never been at all!), you must check it out!…read moreThey've re-vamped the whole store. It was an adorable boutique to begin with -they expanded to the space next door and filled it with...DRESSES! **LOVE** I come here at least once a season to buy shoes. They are unique, pretty, and best of all, reasonably priced. Sometimes the quality can be a little questionable. They've started carrying higher-end selections, which cost quite a bit more. But if you need a pair of shoes you're only going to wear a couple times, you'll be very impressed with what you get here. I buy flip flops and sandals here every year -they only last for about one season, but that could be because I wear them non-stop. They have a really neat jewelery selection, too. A whole turquoise section! I've bought clothes here, too. Again, unique and inexpensive night-out kinds of dresses and shirts. Bohemian-style hats and accessories. This place is a great gift card choice for those girly-girls in your life.

I really wanted to love this place but for some reason the people they have working here are not…read morefriendly at all. Extremely poor customer service and they do not let you exchange anything past 14 days. Sorry we can't all be so perfect xoxo

I'm a little late to the party, as the Made in America Store is scheduled to close in the near…read morefuture. Everything in the store is 90% off. And granted most of the merchandise is very picked over. However, I was able to score some nice pullover hoodies for only $2.50. Men's hats (lids ) were all going for $.50 each. There was a myriad of ladies golf polos, all at $.50 and mostly in the smaller sizes, and the colors were limited to white or navy blue There were plenty of children's polo shirts, and the colors were pink, white, or navy blue. Again only $.50. I was on the lookout for hoodies for my elementary school boys, and I did find their sizes for only $.50. So if you're adventurous, and you're in the Elma area, you might wanna get over there and see what they got left. But don't wait too long, as the store will be closed for good.

This place is awesome!!!!! Definitely recommend and you can order online. They have everything!…read moreThey have so many options of everything as well. Shirts, hats, food, yard decor etc etc etc. Service was great. Prices were fair.

I've been here twice in the past few months. (East Aurora is a little out of the way). I love it…read morehere. The cashier, regardless of who it is, is always so friendly and welcoming!!! They have a great selection of Buffalo items and other fun items from local vendors. The last time I was here was a week ago. I bought some stickers for my boyfriend and I, a Buffalo Bandits collar for his dog, a small wristlet to wear to Bandits games, a ring for my niece and a few small cookies for my niece. I spent way more than I wanted to. I wish the stickers and cookies were a bit cheaper but I'm happy to have supported a local business. I'm sure I'll be back!

Very cute gift shop with a large variety of Buffalo themed items, and more. The quality and variety…read moreof Buffalo items are better than most other Buffalo themed stores. In addition to Buffalo gifts, they also have an entire section of Taylor Swift gifts, and other cute, quirky, and artsy non-Buffalo themed items. Highly recommend if you're looking for the perfect unique gift for someone!

Nice place , easy to get to , lots of variety. Great place to buy clothes or bring your clothes in…read moreto sell. I live that they donate clothes that don't sell to a women shelter Check them Out when your in EA

We found this little hidden gem of a secondhand store on a trip to East Aurora. The ladies each…read morefound beautiful sweaters and nice jewelry and my male friend and I were enthralled with the ass less chaps. Cheryl is a real treat ! go check the store out if you have a minute or two

Stepping into the Dress Shop is like stepping into another world. The fashion is beyond words. But…read moreI'll give it a try with original, unique, and breathtaking. You will definitely distringuish yourself from any other girl when you are wearing these clothes. The clothing is pricey; therefore, I browse more often than I buy. But the clothing is very distinctive and of high quality. The hair accessories are really eye-catching. I like anything that sparkles. They also have a nice selection of headbands. It's very difficult to find a chic headband. The upstairs holds fun little knicknacks and sale items. For example, they have an Oscar Wilde action figure and an ashtray keychain. It's very eclectic. Vintage clothes, books, egg timers... It's random. I bought a Chinese brush painting set once. The store is connected to the Wooly Lamb. I love shopping for yarn and then finishing off with a stop at the Dress Shop.

This adorable shop is well-stocked with wonderful women's clothing from wide variety of small…read moredesigners. While most of the selections are casual, they tend to be offbeat and make a statement--so this is a place to shop for the "wow" pieces in your wardrobe, not the jeans and t-shirts. The buyers have great taste and the stock always seems to offer options that are on-trend but not so trend-driven that you'll feel passé in six weeks. The prices for most garments seem to be in the $50-$100 range, and there are a wide variety of accessories available. Upstairs, you can check out a range of vintage finds, from clothing to home decor and gift items. Everything is beautifully merchandised and reasonably priced, so it's a treat to browse.

Cute store! They have more locations, including one at Galleria Mall. This store reminds me of…read moreGiftology at Eastern Hills. They carry Brighton, Alex & Ani, Camellia charms, Vera Bradley, and even the Buffalo themed nail polishes! We came in here looking for one of 2 bracelets for a friend who is recovering from cancer. They only had one of the bracelets we were considering, but we decided that the one Cameleon had was best for what we thought our friend would need. They had a pretty good selection. I'm glad we were able to check this off the list without having to go to too many stores. Perfect! The employee working was very friendly and helpful. I'd definitely come back. I like that the store was spacious and clean.

From the owner: Fabulous Finds and Stylish Trends for Less! - Caméléon Boutiqué two Great Locations in Western New…read moreYork - Ellicottville - East Aurora Caméléon | A gift, clothing and accessory boutique specializing in all things chic! #Caméléon, The Caméléon team strives to provide high quality and unique fashions with unmatched customer service.

Adorable place! They transformed a home into an upscale shopping store. Definitely high-end and…read moregreat to check out