1. Head Over Heels

1. Head Over Heels

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East Aurora, NY

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Head Over Heels

4.2 (21 reviews)
ModerateShoe Stores
Open 10:30 am - 6:00 pm
Updated 3 months ago

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8 months ago

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1 year ago

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3 years ago

Great service during a very busy time and unique clothes!! Reasonable prices. Coming back for sure.

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13 years ago

Helpful 14
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7 years ago

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14 years ago

Helpful 9
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15 years ago

Helpful 10
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15 years ago

Took a little daycation from Rochester. What a lovely little store. Bought a fabulous pair of boots there.

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13 years ago

Helpful 7
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11 years ago

Helpful 5
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11 years ago

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11 years ago

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7 years ago

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12 years ago

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15 years ago

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12 years ago

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11 years ago

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15 years ago

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11 years ago

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11 years ago

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13 years ago

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Review Highlights - Head Over Heels

The jewelry seemed to be tailored for mature adults.

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Aurora Outfitters

Aurora Outfitters

4.7
(3 reviews)
0.1 mi
$$

I read that review about those "Darn Tough" socks and since I've slowly been collecting warm socks…read morefrom outdoor stores this winter as a 'hobby', I decided to visit Aurora Outfitters at last!! I've been itching to check out this store, and I'm really not sure why I never ventured in here sooner. Maybe it just wasn't the right time. This past year my urge to hike has kicked into overdrive and lately I've been all about outdoor activities - so going in here not only cured some boredom, but got me excited for the warmer months and getting back out on the trails. The shop shares a building with another business. Once you go up the steps and into the building, the shop is straight back (and pretty hard to miss with the signs!) This shop is pretty large, with everything and anything to fill your outdoor needs. Tons of apparel with popular outdoor brands like Carhartt, hiking boots, and other useful gear for camping and hiking. You can get snow shoes and chains here for your winter hikes, and there's even some gear for your dog! I only came in here for the socks but I also left with these cool fake "skipping stone" dog toys, and a double sided spoon/fork. Total score! Looking forward to returning in the summer to fulfill more of my hiking needs. P.S. I love my socks. They're stylish and keep my feet warm!

I read a Review of the Day from Hannah K. about "Darn Tough" socks, and it reminded me about those…read moresocks I bought from Aurora Outfitters so long ago. I must have written that review way before I gave myself enough time to decide if I liked the socks or not, but here I am 4 years later and I now EXCLUSIVELY WEAR DARN TOUGH SOCKS. Thank you, Aurora Outfitters, for turning me onto these wonderful socks. Also thank you, past tense me for clairvoyantly deciding to purchase said socks and change my life forever. But most of all, thank you, present me for having the courage to admit I was wrong and seek amends. (And an honorable mention also to Hannah K. for reminding me just how much of an oaf I really am)

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Aurora Outfitters
Aurora Outfitters
Need a fur hat!

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Need a fur hat!
Leveled Up Buffalo

Leveled Up Buffalo

2.8
(19 reviews)
0.0 mi

Beautiful curated Buffalo themed merchandise in a trendy storefront on Main Street in East Aurora…read more Lots of big ticket items, probably more suited to the ladies. Gift cards are available! Worth a look if you're feeling touristy! Very kind staff, and friendly patrons make for a fun adventure. High quality products in a high end shop.

i really wanted to support this local business, but unfortunately this experience left a bad taste…read morein my mouth. i've purchased items from leveled up before and have never had an issue or needed to exchange anything, so this was pretty disappointing. a few weeks ago, i bought a hat while i was in a bit of a rush and didn't realize until i got home that it was a trucker-style hat instead of a baseball-style hat, which i much prefer. since they don't offer refunds, i figured i'd just exchange it for store credit. my first attempt was a waste of time because i drove all the way to east aurora only to find the store closed, even though both the website and the hours posted on the door said they should've been open. the second time i went back they were open. i brought the hat back exactly as i bought it. i never wore it, never even tried it on, still had all the tags attached, and had kept it in the original bag in my home while waiting to exchange it. the employee helping me immediately started inspected the hat intensely and pointed out what she said was a makeup stain and told me they couldn't take back merchandise that had been worn. i was honestly caught off guard because i know for a fact i never wore or even tried on the hat. it came across as pretty accusatory, especially when she said they don't even put merchandise out with stains on it. did it ever occur to anyone that another customer could've tried the hat on before i bought it? after inspecting the hat for what felt like an unnecessary amount of time, she finally agreed to give me store credit, but only as a "one-time exception." i appreciate that i was ultimately able to exchange it, but the way the situation was handled made me feel like i was being accused of something i didn't do. i guess it really will be a one-time credit because after the way i was treated over a stain that was there before i even bought the hat, i don't see myself coming back.

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Leveled Up Buffalo
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Leveled Up Buffalo

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Head Over Heels - shoes - Updated July 2026

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