I came by to look at a few rings…read more Luis was helpful and patient. He told me about the payment programs they have. There's a wide selection of items, from luxury fashionable items (bags, shoes) to instruments, gaming consoles and much more. I'd come back to purchase more items!

I brought in a lifelong collection of silver. I have marked Italian chains and bangles, rings from…read moreItaly and China, some native American bracelets, 950 hoops from Peru, a Pandora bracelet, loads of earrings, pendants, a huge garnet encrusted cross; and a man there cherry picked my collection, said he tested my bracelets and then said nothing tested as gold. Ha! Then he said I'd have to make an appointment to get everything looked at. (After hemming and hawing around for half an hour) Why the Hell would he think I'd bring it back in after that big waste of my time and effort.

Hands down the best place for purchasing an engagement ring in WNY. I proposed to my fiancé on…read morevacation earlier this spring and we had discussed the ring selection process. She is an artist and wanted to be involved in developing/designing the ring instead of simply picking something out of a display case. We found Brian Michaels Jewelers based on the positive online reviews. After sharing our ideas with the sales associate, she reached out to the owner for a consultation and before I knew it, my fiancé was deeply engaged in a conversation with the owner about every facet of her design concept. We were impressed by the level of engagement and customization available and I was impressed with the affordability. In a few days we were looking at a 3D model of that very ring and in a few weeks my Fiancé was wearing her dream. We were both ecstatic with the ring and interaction with the staff. For me it made what would otherwise be a stressful and awkward process, a delight that we will both cherish for the rest of our lives.

Best jewelry store in Buffalo and I've been to a few. Went…read morein to purchase a gold chain and was treated so well, my current jewelry was cleaned free of charge and the sales woman Amanda was AMAZING! She wasn't pushy, super real and down to earth, gave honest opinions, and helped me feel good about my choice even though it was more than I wanted to spend. (My choice, wasn't pressured) Lots of fantastic, high end products, prices are reasonable and service of off the charts. Would definitely recommend, and if you have any control, have Amanda help you.

I have an inexpensive watch that needed a new watch band, but the width is unusually narrow…read more Brought it here, and they had a few bands for me to choose from, where a few other stores had nothing at all. Don't know the man's name, but as others have noted, I wasn't rushed, he was very patient, and, in the end did me a big favor. As a result of such outstanding customer service, I will go back, with an antique necklace that is missing a stone and I haven't been able to find one to match. I don't know what the other customer in the store bought, something in a small box, but the festive wrapping job the female employee did was first class! Concern: This section of Main St has almost no businesses any more, not in the mall, nor on the street (even the dollar store, CVS and Rite Aid have left). They're not certain how much longer they'll be able to stay in business due to the lack of foot traffic without other businesses nearby and with so many workers now working from home. Please patronize them before it is too late!

Very helpful and staffed by craftsmen (and women)…read more Knowledgeable! We're able to drill holes fora new watch band and can work the mechanisms inside your watch and jewelry

Fantastic selection. High quality. I found so many unique…read moregifts. I'm often complemented on the pieces I'm wearing.

Stopped in to buy a quality piece after reading reviews praising the customer service and…read moreselection. Was highly disappointed in the customer service. I believe the woman working there was the owner. I am unsure if she possibly has dementia or was simply having a bad day. She did not seem too interested in assisting me, possibly due to my work attire. She was curt and disinterested, however, in her defense, there was clearly a touch of mental illness or dementia confusion. Go elsewhere.

I was so impressed by the kindness and fantastic service! Even though I didn't end up getting any…read morework done, I'll definitely be recommending them to others based on what I experienced.

I bought a beautifully designed 14K gold ring from Aurum. Paul designed and made the ring himself…read more I bought "on faith" since I live in California and had to trust my instincts, research on this jeweler, and on-line reviews. Before placing the order, I requested that the ring be sized down a 1/2 size - and Paul didn't hesitate to offer this service. The ring fits perfectly, is very high quality and appraised slightly above what I paid for it - so, Aurum's pricing is very fair and reasonable. I wouldn't hesitate to purchase another piece from Paul and his team.

Best most professional jewelry store in WNY, Tom is a great and honest person...NO B.S,,if u want…read morehonesty and fairness. ,,,this is your man...!!!!

Absolutely love these guys, so polite , extremely efficient, definitely can trust them been gone to…read morethem for a couple years couldn't ask for a finer jeweler. Thanks so much for treating customers as nice as you do with respect and very knowledgeable.

I have a ring set from Jared that needs an inspection every 6 months, so I went in today to do it…read more I was greeted by a very friendly young lady who was more than happy to help me. She helped me get the three different rings under one name instead of the two it was originally under which will be a tremendous help in the future. She inspected and cleaned my rings quickly and chatted with me the entire time. I happened to have a watch that needed a battery and inquired if she could do it. After a quick check she said she was able to and started working on it right away. It only took her a couple minutes to change and then she told me about a special promotion that if I did I would get the battery for free. Of course I agreed and saved $25!! I was so impressed with her friendliness and helpful demeanor. I wish I knew her name to give her the props owed, but she is exactly why I love doing business with them. Everyone always seems willing to help you no matter what you are there for. I didn't spend a dime today but the sales associate helped like I had spent a million! Even though it's a chain jewelry store, the people act as though it's their personal business. Highly recommend!

Excellent work and always reasonable and pleasant!! Been coming here for a long time…read more Mrs Linda Camm716-228-5704

my small Cartier love bracelet broke at the hinge, into 2 piece. I called Cartier to get it fixed…read morethey told me with the hinge being damaged that I most likely would have to get it sent to Paris and melted down and made into a new bracelet for 70% of the bracelet cost. I looked online to find a goldsmith and found this place. Looked at the reviews and all were positive. Took my bracelet up to the store and was met by an older gentleman. Right away I knew he knew what he was doing and he assured me that he could fix it for $50 plus tax And I would get it back the next day. So I left it and went to pick it up the next day and he did everything he said. Bracelet was well put together and stronger than the first day I got it. I give this goldsmith 10/10. would definitely recommend. Saved over $7000.